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从网红爆款到深度奔赴,青岛激活山海文旅潜能
Qi Lu Wan Bao Wang· 2025-10-24 05:51
晨曦微露,红瓦绿树与碧波金云交相辉映;夜色低垂,啤酒麦香与市井烟火随着海边灯光秀律动……漫 步在青岛的街头巷尾,仿佛置身于一幅流动的山水画卷之中。 一处网红街角、一棵"孤独的树"、一艘"日落橘子海"游船、一杯泡沫升腾的啤酒,悄然撬动亿万流量。 青岛,这座山海之城,正以它独有的方式,向世界展示着令人心驰神往的文旅魅力,奏响了山海与人文 交相辉映的长红乐章。 山海之城自带"网红流量" 从欣赏山海美景的拍照打卡,到漫步老城的Citywalk,青岛这座城市自带"网红流量"。 鱼山路和大学路交汇的拐角,一处看似不起眼的街角却成为老城区的"流量担当"。假期的大学路"网红 墙",早上9点不到就排满了拍照打卡的游客,一张"红墙+路名"的照片定格了青岛的美好记忆。 海边的一棵"孤独的树",也能成为假期的"顶流"。50分钟烈日下的排队也抵挡不住游客们的打卡热 情。"网红点打卡是我们此行的目的,这里有海又有氛围感,还是《当我飞奔向你》的拍摄地。"来自河 北的游客韩女士说。 网红顶流小麦岛依旧热度不减。看远处海浪拍打、海天一色交融的美景,在傍晚日落时分和现场乐队来 一场"露天蹦迪"派对,尽情挥洒青春。这样与众不同的小麦岛成为许多年轻 ...
2025年上海合作组织峰会山东省专场吹风会在天津举办
Da Zhong Ri Bao· 2025-08-30 16:33
Core Insights - The 2025 Shanghai Cooperation Organization (SCO) Summit is approaching, with a focus on enhancing economic and trade cooperation among member states, particularly through the Shandong Province's initiatives [2][4] Group 1: Economic and Trade Cooperation - The Shandong Province has established a high-level leadership group and implemented over 70 supportive measures to accelerate the development of logistics, modern trade, bilateral investment, and cultural exchanges within the SCO framework [2] - The SCO demonstration zone has introduced a total of 125 reform initiatives and hosted over 400 meetings, with total investment in industrial projects exceeding 150 billion yuan, leading to an average annual growth of 56% in imports and exports with SCO countries [2] - The region is becoming a significant hub for SCO cultural displays, resource exchanges, and major events, with an average annual investment growth of 38.3% from Shandong to SCO countries [2] Group 2: Tourism and Cultural Development - Qingdao has been designated as the "2024-2025 SCO Tourism and Cultural Capital," providing new opportunities for high-level international engagement [2] - The city is enhancing its tourism and cultural offerings, including the launch of new international flight routes and unique maritime tourism experiences, resulting in a 115% year-on-year increase in tourist arrivals, totaling 1.1 million visitors this year [3] - The recent China-SCO Local Economic and Trade Cooperation Conference attracted nearly 100 foreign guests from 20 SCO countries and 8 non-SCO regions, facilitating deeper economic ties and project collaborations [3] Group 3: Future Development Plans - The upcoming Tianjin summit aims to summarize successful experiences and outline future development strategies for the SCO, presenting significant opportunities for high-quality growth [4] - Shandong plans to further emphasize SCO characteristics, explore cooperation potential, and enhance the comprehensive reform of the SCO demonstration zone to contribute more effectively to national open policies [4]
中国海洋旅游驶入“黄金航道” 做好“海洋+”是提质发展关键|向海图强 海洋经济破浪前行
证券时报· 2025-07-22 00:00
Core Viewpoint - The article highlights the rapid development of marine tourism in China, driven by unique events like the "Night Tour of Fushan Bay and the Olympic Sailing Beer Festival," and supported by favorable policies aimed at enhancing the marine economy and tourism sector [1][2]. Group 1: Marine Tourism Development - China's extensive coastline and numerous islands provide a strong foundation for marine tourism, with over 18,000 kilometers of coastline and more than 11,000 islands [3]. - The marine economy is projected to exceed 10 trillion yuan in 2024, reaching 10,543.8 billion yuan, marking a 5.9% increase from the previous year, contributing 0.4 percentage points to national economic growth [3]. - The marine tourism sector has shown significant growth, with an annual value added of 1,613.5 billion yuan, reflecting a 9.2% increase year-on-year [3]. Group 2: Policy Support - The Central Financial Committee's sixth meeting emphasized strengthening and expanding the marine industry, providing a clear direction for marine tourism development [4]. - Various local governments have introduced targeted policies to support marine tourism, such as Zhejiang's initiatives to enhance market entities and develop new tourism formats [4]. Group 3: Diverse Offerings in Marine Tourism - The introduction of long cruise routes, such as the "Epic Voyage of the Seven Seas," showcases the diversification of marine tourism products, attracting international tourists [6]. - The domestic cruise market is recovering strongly, with traditional routes gaining popularity and new luxury cruise options emerging, such as the domestically produced "Ida Magic City" [7]. - Various marine tourism formats, including themed cruises, niche island tours, and marine sports, are expanding the product offerings available to consumers [7][8]. Group 4: Unlocking "Blue Economy" Potential - The summer tourism peak is driving a surge in "blue economy" consumption, with expectations of over 110% average occupancy rates on cruises, particularly among family groups [10]. - The key to unlocking the potential of the "blue economy" lies in integrating marine tourism with other sectors, such as culture and sports, to create unique experiences [10].