Core Viewpoint - The real estate market in Beijing is experiencing intensified competition, leading developers to adjust their project plans to enhance product appeal and align with the "good housing" policy, aiming to improve sales performance [1][7]. Group 1: Project Adjustments - The Qingyuefu project in Changping has reduced the number of buildings from 28 to 26 and increased the usable area ratio to approximately 90% [1]. - Other projects, such as Jiahuatianjun in Haidian and Manyun ONE in Tongzhou, have also made similar adjustments, including reducing the proportion of large units and enhancing community amenities [1][6]. - The Qingyuefu project, which has been slow in sales, reported a cumulative sales rate of 49% for its first phase, with a current average price of 4.3 million yuan per square meter, significantly lower than the initial guidance price [2][4]. Group 2: Market Conditions - The Changping area is facing pressure on new home sales due to an oversupply of new developments, leading to a dilution of potential buyers [4][5]. - The overall sales performance of Beijing Zhuzong's real estate business has been underwhelming, with a revenue of 2.763 billion yuan in the first half of the year, a year-on-year increase of 10.6%, but a net profit drop of 54.8% [5]. - The market is characterized by fierce competition among new projects, with many developers enhancing their offerings in terms of area and community facilities to attract buyers [5][7]. Group 3: Regulatory Influence - The "good housing" policy has prompted developers to align their new projects with higher standards for usable area and community quality, leading to significant adjustments in project designs [7][9]. - The adjustments are driven by both regulatory requirements and real market demand, with developers responding to customer feedback by reducing larger unit sizes and increasing smaller units [9].