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北京楼市“银十”开局:整体回暖,热销与冷遇并存
Xin Lang Cai Jing· 2025-10-09 09:13
翟晓虎表示:"目前正在销售的是项目一期,一期还有一些房源预计10月中下旬取证。项目二期目标是 今年四季度取证,开盘时间目前还不好说。" 智通财经记者 | 李香才 北京房地产市场在国庆长假期间展现出活力,延续了8月楼市新政后的回暖态势。随着利好政策的持续 发酵,开发商在9月已开始加快推盘节奏,布局"金九银十",也出现了一些热销楼盘。 不过,与一些项目热卖形成对比的是,依然有一些项目遭到市场冷遇。多位业内人士接受智通财经采访 时指出,未来这种分化态势将延续。 项目冷热不均 今年十一黄金周期间,北京新房市场延续了9月以来的向好态势,尤其是一些热门楼盘,日均到访超百 组。 中建·运河玖院销售经理翟晓虎对智通财经表示:"今年国庆黄金周期间,我们每天到访客户大概120到 130组,期间合计现场认购口径约5.6亿元。" 中建·运河玖院由中建玖合打造,定位高端改善住宅,位于北京市通州区地铁6号线北运河东站附近,主 打稀缺滨水资源与第四代住宅标准,项目自拿地开始就备受关注。项目9月20日正式开盘,当日即售出 573套房源。 招商蛇口一位大客户经理对智通财经表示:"目前通州片区主力成交的新房有运河玖院、朝棠揽阅、云 璟揽阅和和璀 ...
北京“十一”新房市场:有楼盘日接待购房者超百组,前五天认购额达9月85%
Bei Jing Shang Bao· 2025-10-08 05:30
多项目到访量提升超40% 北京新房市场持续承接"金九"向好行情,在"十一"黄金周期间实现火热开局。"十一"假期期间,北京商报记者走访朝阳、通州、丰台等多个新盘案场了解 到,各项目到访量与签约量均呈现普遍性增长,部分热门项目假期日均到访客户量突破百组,置业顾问需同时应对4—6组购房者,接待压力骤增。市场热度 直接转化为销售数据,一些热门项目假期前五天的认购金额已达9月全月的85%,签约金额占9月全月的比例超六成。 这种到访量增长的现象并非个例,而是"十一"假期期间北京各新房案场的普遍现象。据招商蛇口项目相关负责人介绍,旗下北京各新房项目假期到访量均较 平日有所提升,其中提升幅度最大的为通州三盘(朝棠揽阅、云璟揽阅、璀璨公元)及亦庄招商玺、招商序,平均增幅达到40%—60%。 从具体项目数据来看,10月1日—6日,嘉境里项目到访量83组,较"十一"假期前增长8组,增幅为8%;缦云ONE到访量130组,增长30组;中建·运河玖院日 均到访120组;建发金茂观宸二期到访量达500—600组,累计到访人数超1000人。 房企差异化揽客促成交 "热闹""忙碌""等待"成为"十一"假期北京新房售楼处的真实写照。北京商报记者 ...
“金九银十”来了 北京有观望客户下决心买房 深圳带看量和成交量显著提升
Mei Ri Jing Ji Xin Wen· 2025-09-11 22:12
Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for new project launches and sales events [1][4] - In Shanghai, the first batch of pre-sale permits in September has a total supply area of 139,000 square meters and a total value of approximately 8.31 billion yuan, covering multiple hot areas [1][6] - In Beijing, the new housing policy has led to a noticeable increase in sales, particularly among clients who were previously hesitant, with some projects seeing sales volumes double [2][4] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects being launched [7][8] - The luxury market in Shanghai remains strong, with the highest recorded new home price reaching 326,800 yuan per square meter [4][6] - In Shenzhen, the relaxation of purchase restrictions has significantly increased both the number of property viewings and sales, with a reported 30% increase in viewings and a 60% increase in sales volume following the new policy [9][10]
“金九银十”来了,市场有什么不一样?北京开发商:有观望客户下决心买房;深圳一项目销售负责人:带看量和成交量显著提升
Mei Ri Jing Ji Xin Wen· 2025-09-11 15:43
Core Insights - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for increased sales opportunities [2][5][12] - New housing policies have positively impacted market sentiment, leading to increased buyer interest and sales in various cities [4][6][12] Group 1: Market Activity - In Shanghai, the first batch of pre-sale permits in September totaled 139,000 square meters with a total value of approximately 8.31 billion yuan, covering multiple hot districts [2][9] - In Beijing, new housing policy implementation has resulted in a three-week consecutive increase in new home registrations, indicating a positive market response [4][5] - In Shenzhen, the first weekend after the new policy saw a 48% increase in property visits and a 60% increase in sales volume [12] Group 2: Developer Strategies - Developers are leveraging the "Golden September and Silver October" period to launch promotional campaigns, such as Vanke's "2025 Golden Autumn Quality Housing Festival" [11] - In Shanghai, the housing authority's direct promotion of new projects has led to increased buyer engagement, particularly in areas outside the city center [6][9] - In Beijing, developers are focusing on projects located in the outer ring, where the new policies have opened up opportunities for previously hesitant buyers [5][12] Group 3: Regional Highlights - Chengdu is expecting over 1,500 new homes to enter the market in September, with several notable projects set to launch [10][11] - In Shenzhen, the easing of purchase restrictions has allowed previously excluded buyers to enter the market, significantly boosting both viewings and sales [12] - The luxury market in Shanghai remains robust, with the Jinling Huating project setting a new record for new home prices at 326,800 yuan per square meter [7][9]
北京楼市“金九”开局:房企加码营销抢节点
Mei Ri Jing Ji Xin Wen· 2025-09-11 13:33
Core Insights - The launch event for the new residential project "Zijing Chenyuan" by China State Construction Intelligent Land (CSCI) indicates the company's strong commitment to the project [1] - The Beijing real estate market is experiencing a boost in sales due to new policies and the traditional peak sales season of "Golden September and Silver October" [3][5] - The new policy allows eligible families to purchase unlimited properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to enter the market [3][5] Market Response - Over 1,200 groups visited the marketing center of Zijing Chenyuan on its opening day, reflecting strong interest [3] - Following the implementation of the new policy on August 9, the new housing contract volume in Beijing has shown a "three consecutive increases" trend, with new residential contracts reaching 2,824 units in August, a 2.3% month-on-month increase [5] - The second-hand housing market also saw a rise, with 13,119 contracts signed, marking a 4.1% month-on-month increase [5] Developer Strategies - Real estate developers are actively ramping up marketing efforts to capitalize on the policy window, with various promotional activities and project launches taking place [6][7] - Developers are focusing on enhancing project amenities, such as gardens and clubhouses, to attract buyers, with some projects aiming to match high-end properties in terms of quality [9] - The marketing strategies are increasingly tailored to meet the demands of discerning buyers, particularly those looking for improved living conditions [8][9] Sales Trends - There is a noticeable acceleration in sales for new homes outside the Fifth Ring Road, while interest in properties within the Fifth Ring Road has also increased [7] - The new policy has allowed some families to qualify for purchasing properties within the Fifth Ring Road, leading to a surge in viewings and potential sales [7] - Developers are optimistic about the upcoming sales season, with some reporting doubled sales volumes shortly after the policy announcement [5][6]
开发商们最期待的“金九银十”来了,市场有什么不一样?
Mei Ri Jing Ji Xin Wen· 2025-09-11 13:29
Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers gearing up for increased activity in the real estate market [3][12] - In Shanghai, the first batch of pre-sale permits in September covers a total supply area of 139,000 square meters, with a total value of approximately 8.31 billion yuan, indicating strong market interest [3][10] - In Beijing, the new housing policy has led to a noticeable increase in the number of visits to properties, with some new projects experiencing a doubling in transaction volumes [5][6] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects set to launch [4][12] - In Shenzhen, the recent policy changes have significantly boosted both the number of property viewings and transactions, with a reported increase of 30% in viewings and 60% in sales volume [13] - The luxury market in Shanghai remains robust, with the highest recorded new home price reaching 326,800 yuan per square meter, reflecting strong demand in high-end segments [8][10]
楼市“金九银十”观察|北京楼市“金九”开局:房企加码营销抢节点,五环外观望客户下决心买房
Sou Hu Cai Jing· 2025-09-11 04:05
Core Viewpoint - The recent policy changes in Beijing's real estate market have led to a significant increase in sales activity, particularly in the outer districts, as developers prepare to capitalize on the "Golden September and Silver October" sales season [3][4][13]. Group 1: Market Response to Policy Changes - The new policy allows eligible families to purchase an unlimited number of properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to make purchases [3][4]. - Following the policy announcement on August 8, there has been a noticeable uptick in property visits and transactions, with new home registrations in Beijing showing a three-week consecutive increase [3][4]. - In August, new residential sales in Beijing reached 2,824 units, a month-on-month increase of 2.3%, while second-hand residential sales totaled 13,119 units, up 4.1% [4]. Group 2: Developer Strategies - Developers are actively launching new projects and marketing campaigns to take advantage of the favorable policy environment, with several companies holding promotional events and opening model homes [2][7]. - Companies like China State Construction and others have reported significant increases in sales volume, with some projects experiencing a doubling of transactions shortly after the policy was implemented [6][9]. - Adjustments to project plans and configurations are also being made to enhance appeal, such as increasing the number of residential units and optimizing layouts [8]. Group 3: Buyer Behavior and Preferences - There is a shift in buyer behavior, with many customers becoming more selective and focused on quality, particularly in terms of amenities like gardens and clubhouses [10][11]. - The demand for properties with high-quality features is evident, as developers are investing in upscale amenities to attract discerning buyers [11][12]. - The market is seeing a mix of buyers, including those looking for specific property types and those returning to the market after previous unsuccessful attempts [9][10].
招商朝棠揽阅,打得一手好“窝子”
Sou Hu Cai Jing· 2025-07-17 10:46
Core Viewpoint - The new residential project Chaotang Lanyue in Tongzhou has successfully attracted a significant number of young commuters from Chaoyang due to its favorable location and the recent lifting of purchase restrictions in Tongzhou, leading to increased sales velocity and volume in the area [1][5]. Group 1: Market Dynamics - The lifting of dual purchase restrictions in Tongzhou has brought back a large number of first-time homebuyers, particularly young commuters from Chaoyang, who prefer new homes over second-hand options [1][5]. - Projects like Yunqing Lanyue, Huaxi Yunjin, and Guoyu Song have seen good sales performance, with Yunqing Lanyue being particularly successful due to its tailored offerings for the target demographic [1][5]. - The 69 square meter unit in Chaotang Lanyue has been fully subscribed, indicating strong demand for smaller, affordable units [1]. Group 2: Product Analysis - The 86 square meter unit in Chaotang Lanyue faces competition from similar products in the market, which may dilute its perceived uniqueness [3]. - The appeal of the 69 square meter unit lies in its cost-effectiveness rather than its overall product quality, raising questions about long-term value retention [7][13]. - The design of the 69 square meter unit, while functional, may feel cramped as family needs evolve, highlighting the importance of considering future living requirements when purchasing [10][13]. Group 3: Location and Future Prospects - The location at the intersection of Chaoyang and Tongzhou presents both opportunities and risks, as the area is subject to varying development speeds and potential planning issues [15]. - The ongoing infrastructure investments in Tongzhou, particularly in the Yungang Business District, are expected to enhance the area's attractiveness and property values over time [15]. - The long-term viability of properties in this transitional area will depend on their liquidity and the ability to sell at favorable prices in the future [15].
通州新房 招商朝棠揽阅大火,一天到访1500多组客户
Sou Hu Cai Jing· 2025-07-08 18:53
Core Insights - The article discusses the real estate project "Chaotang Lanyue" located in Tongzhou, Beijing, highlighting its market potential and surrounding infrastructure developments [2][3][6]. Group 1: Project Overview - The project is developed by Beijing Maoyue Real Estate Co., Ltd., with shareholders including China State Construction and China Jinmao, focusing on high-end residential offerings [3]. - The main unit types range from 150 to 250 square meters, with the primary focus on 180 and 225 square meter units [6]. Group 2: Location and Transportation - The project is situated near Chaoyang North Road, with ongoing construction of the subway Line 22, which is expected to enhance connectivity to the CBD area by 2026-2027 [15][18]. - The area is characterized by heavy traffic during peak hours, suggesting that public transport may be more efficient than driving [12][14]. Group 3: Surrounding Environment - The surrounding area is undergoing significant development, with a large triangular plot that is expected to evolve into a vibrant community with residential and commercial facilities [22][24]. - The presence of empty land around the project indicates potential for future growth and development, positioning it as a promising investment opportunity [26][27]. Group 4: Noise and Environmental Considerations - The project is located under the flight path of Beijing Capital International Airport, with measured noise levels reaching 52 dB indoors and dropping to 35 dB when windows are closed, which meets national standards [32][34]. - The frequency of flights is approximately every two minutes, which may be a concern for noise-sensitive buyers [34]. Group 5: Market Demand and Economic Factors - The area has seen a population increase of 449,000 in Tongzhou, indicating strong demand for housing and potential for price appreciation [39]. - The investment in infrastructure and commercial development in Tongzhou since its designation as a sub-center in 2015 has been substantial, averaging 100 billion yuan annually [42]. Group 6: Amenities and Lifestyle - The project benefits from a variety of educational institutions, shopping centers, and healthcare facilities, enhancing its appeal to potential buyers [44][51]. - The proximity to parks and recreational areas, including the future waterfront landscape along the Tonghui River, adds to the lifestyle attractiveness of the location [59][63].
中铁建多地密集补仓 北京项目直面竞争红海
Zhong Guo Jing Ying Bao· 2025-07-04 19:51
Core Viewpoint - China Railway Construction Real Estate Group (CRCRE) has made a significant return to the Beijing market by acquiring the "Huayu Jingyun" project in Tongzhou for 775.52 million yuan, marking a premium rate of 21.94% and setting new records for floor price, bidding rounds, and premium rate in the area [2][3][6]. Group 1: Project Acquisition - The "Huayu Jingyun" project is CRCRE's first land acquisition in Beijing in nearly three years, with a floor price of approximately 35,800 yuan per square meter [2][3]. - The project is located in the Tongzhou district, specifically in the Liyuan area, and is designed to cater to both first-time buyers and those looking to upgrade [3][6]. - The land area for the project is 12,700 square meters, with a total above-ground construction area of 21,600 square meters and a plot ratio of 1.7 [4]. Group 2: Market Context - The Tongzhou area has seen a surge in new projects, which may pose challenges for the sales and absorption of the "Huayu Jingyun" project due to increased competition [6][7]. - Nearby projects, such as "Zhaoshang Yunjing Lanyue" and "Jinju Huaxi Yunjin," have lower acquisition costs and are already experiencing sales, which could impact the pricing strategy for "Huayu Jingyun" [6][8]. Group 3: Company Performance - CRCRE's real estate sales reached 951.45 billion yuan in 2024, a 21.6% decrease from the previous year, but the company improved its ranking among national real estate firms [11][12]. - The company has been actively acquiring land in key cities, with a focus on high-quality projects in major urban areas such as Beijing, Shanghai, and Chengdu [12][14]. - CRCRE's strategy emphasizes stabilizing scale and enhancing quality, aiming to navigate the current market challenges effectively [14].