Core Viewpoint - The article discusses the strategic shift of Beike's subsidiary, Beihome, towards a light-asset model in real estate development, emphasizing the importance of customer-centric approaches and the C2M (Customer-to-Manufacturer) model in adapting to changing market dynamics [3][4][5]. Group 1: Project Performance and Strategy - Beihome's projects, such as Beichen S1 in Chengdu and Beilian C1 in Shanghai, have shown promising results, ranking high in sales despite the challenging market conditions [3][4]. - The Beichen S1 project took 14 months from land acquisition to launch, reflecting a commitment to quality over speed, with a sales price of approximately 60,000 yuan per square meter, close to the cost price [4][5]. - Beihome aims to validate its C2M model through these projects, focusing on long-term brand recognition rather than immediate sales volume [4][5]. Group 2: C2M Model Implementation - Beihome has expanded its C2M services to cover the entire development chain, including product positioning, design, quality control, and marketing, recognizing the need for comprehensive control over the development process [5][6]. - The company emphasizes the importance of data-driven insights to align product offerings with customer preferences, moving from merely selling properties to ensuring quality and customer satisfaction [6][7]. Group 3: Market Adaptation and Customer Insights - The article highlights a shift in the real estate market from quantity to quality, with consumers becoming more discerning about their housing choices [6][8]. - Beihome's research indicates that customer preferences have evolved, with a focus on features like scenic views over traditional design norms, leading to innovative architectural decisions [8][10]. - The company has implemented a "variable housing" concept, allowing for flexible unit configurations to meet diverse customer needs, which has been positively received in their projects [12][13]. Group 4: Future Directions and Partnerships - Beihome plans to maintain its light-asset model, focusing on providing solutions to other developers rather than becoming a traditional developer itself, thus avoiding the pitfalls of heavy capital investment [14][15]. - The company has established partnerships with various leading real estate firms across major cities, enhancing its collaborative approach to project development [15][16]. - Beihome's strategy includes early involvement in project planning to ensure alignment with market demands and customer expectations, thereby reducing uncertainty in the development process [16][18].

每一个楼花，都是独一无二的。这里是楼花网。 中海地产是个快男。 上周，它拿下北京通州九棵树6017号地块，只花了5分钟。 它的对手，北京城建集团象征性地举牌，让这块地有了0.97%的溢价，成交价12.48亿元，楼面价约2.3 万元/㎡。 这块地并不大，占地2.47公顷，规划建面5.44万平米。 它对中海地产的战略布局而言，意义非凡。（详见《中海北京，迈出一小步》） 中海地产在北京有两支团队，这次进入通州的是中海地产北京公司，手里还握着近1500亿元货值；另一 支团队，是中海新城。 这两支团队一直在赛马。 去年，中海新城率先跨出石景山大本营，花153亿元拿下朝阳酒仙桥土地包。 而后，中海北京也不断寻找突围，拿下了海淀树村单价地王——楼面价10.23万元/平米。 它们都在打破原有的界限。 成人之美 2025年，中海北京一直想杀入朝阳区，怎料几次土拍没有斩获，反倒是在通州小试牛刀了。 今年5月，招商蛇口摘得朝棠揽阅地块后，中海北京与贝好家入股。三家股比为：招商蛇口65%、中海 北京25%、贝好家10%。 在朝棠揽阅上，中海地产尝到了甜头。 现在复盘看，朝棠揽阅是高周转的典型案例。 4月拿地、6月取证，供应898套， ...

Core Insights - The recent land supply in Beijing has attracted significant attention, particularly with the competitive bidding for key plots, such as the East Third Ring core area, where a private enterprise won with a premium of 18.21% [1] - The market in Tongzhou has seen a surge in new housing supply and notable price differentiation, indicating the importance of a rigorous pricing strategy for companies to stand out in a competitive environment [1] Group 1: Land Acquisition Details - The land parcel in question, located in Tongzhou, covers an area of 24,700 square meters with a building area of 54,400 square meters, featuring a floor area ratio of 2.2 and a maximum building height of 45 meters [2] - China Overseas Land & Investment acquired the Jiukeshu 6017 plot for 1.248 billion yuan, with a premium rate of 0.97% and a transaction floor price of approximately 22,900 yuan per square meter [3] Group 2: Market Trends and Performance - The new housing market in Tongzhou has shown significant differentiation this year, with faster sales of affordable housing products amid shrinking customer budgets [4] - Projects like Chaotang Lanyue have achieved a sales rate of 51% with an average transaction price of approximately 58,000 yuan per square meter, indicating strong demand for smaller units [3][4] - Conversely, other projects such as China Railway Construction's Huayu Jingyun have faced slower sales, highlighting the critical need for precise positioning and reasonable pricing strategies in the current market [5] Group 3: Strategic Insights for Developers - For developers, a careful pricing strategy is essential for success in the competitive market, as evidenced by the successful pricing approach of Chaotang Lanyue [6] - The new Jiukeshu plot offers a new option for buyers seeking properties near transit lines, which could attract demand from both local residents and those looking to move from the CBD [6]

Core Viewpoint - The real estate market in Beijing is experiencing intensified competition, leading developers to adjust their project plans to enhance product appeal and align with the "good housing" policy, aiming to improve sales performance [1][7]. Group 1: Project Adjustments - The Qingyuefu project in Changping has reduced the number of buildings from 28 to 26 and increased the usable area ratio to approximately 90% [1]. - Other projects, such as Jiahuatianjun in Haidian and Manyun ONE in Tongzhou, have also made similar adjustments, including reducing the proportion of large units and enhancing community amenities [1][6]. - The Qingyuefu project, which has been slow in sales, reported a cumulative sales rate of 49% for its first phase, with a current average price of 4.3 million yuan per square meter, significantly lower than the initial guidance price [2][4]. Group 2: Market Conditions - The Changping area is facing pressure on new home sales due to an oversupply of new developments, leading to a dilution of potential buyers [4][5]. - The overall sales performance of Beijing Zhuzong's real estate business has been underwhelming, with a revenue of 2.763 billion yuan in the first half of the year, a year-on-year increase of 10.6%, but a net profit drop of 54.8% [5]. - The market is characterized by fierce competition among new projects, with many developers enhancing their offerings in terms of area and community facilities to attract buyers [5][7]. Group 3: Regulatory Influence - The "good housing" policy has prompted developers to align their new projects with higher standards for usable area and community quality, leading to significant adjustments in project designs [7][9]. - The adjustments are driven by both regulatory requirements and real market demand, with developers responding to customer feedback by reducing larger unit sizes and increasing smaller units [9].

Core Viewpoint - The Beijing real estate market has shown vitality during the National Day holiday, continuing the recovery trend observed after the new policies in August, although a divergence in project performance is expected to persist [1][4]. Market Performance - During the National Day holiday, the new housing market in Beijing maintained a positive trend, with some popular projects receiving over 100 daily visits [2]. - The Zhongjian Yunhe Jiuyuan project reported approximately 5.6 billion yuan in sales during the holiday, with 573 units sold on the opening day [2]. - In contrast, the Huayu Jingyun project experienced slower sales, with only about 20 units sold during the holiday, attributed to its less favorable timing compared to other projects [2][3]. Project Analysis - The Yunqing Lanyue project has been successful due to the lack of competition in the area, while the Huayu Jingyun project struggled to attract buyers from outside the main city [3]. - The market is characterized by a significant disparity, with 20% of projects accounting for 80% of sales, indicating a clear divide between high-performing and underperforming developments [5]. Future Outlook - Analysts predict that the market will continue to show signs of divergence, with core cities benefiting from policy adjustments and increased supply [5][6]. - The overall market is expected to maintain relative heat in October, but not to the extent seen after the new policies in 2024, with a potential decline in transaction volumes compared to previous years [5][6]. - The introduction of promotional activities by developers during the holiday period, such as discounts and incentives, aims to boost sales in a still-recovering market [6].

Core Insights - The Beijing new housing market is experiencing a strong start during the "Golden Week" of October, with increased visitor and signing volumes across various projects [1][4][9] - The surge in market activity is attributed to a combination of favorable policies, high supply levels, and targeted marketing efforts by developers [9][10][12] Visitor and Sales Data - Many new housing projects in Beijing saw visitor numbers increase by over 40% during the holiday period, with some projects reporting daily visitor counts exceeding 100 groups [3][4] - Specific projects like the "Jia Jing Li" achieved a 83% increase in sales during the holiday, with a total of 6 units sold, amounting to an increase of 2.212 million yuan, representing an 85% growth [7][8] Developer Strategies - Developers are implementing differentiated marketing strategies to attract buyers, including hosting various engaging activities that enhance customer experience and project recognition [6][7] - Activities such as DIY workshops and themed events have been organized to increase customer engagement and retention [6][7] Market Trends and Predictions - The overall market sentiment is optimistic, with expectations that the growth trend observed in September will continue into October, driven by new product launches and sustained buyer interest [10][12] - Analysts suggest that the current market dynamics could lead to a positive cycle of sales growth, price stabilization, and increased buyer confidence [10][12]

Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for new project launches and sales events [1][4] - In Shanghai, the first batch of pre-sale permits in September has a total supply area of 139,000 square meters and a total value of approximately 8.31 billion yuan, covering multiple hot areas [1][6] - In Beijing, the new housing policy has led to a noticeable increase in sales, particularly among clients who were previously hesitant, with some projects seeing sales volumes double [2][4] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects being launched [7][8] - The luxury market in Shanghai remains strong, with the highest recorded new home price reaching 326,800 yuan per square meter [4][6] - In Shenzhen, the relaxation of purchase restrictions has significantly increased both the number of property viewings and sales, with a reported 30% increase in viewings and a 60% increase in sales volume following the new policy [9][10]

Core Insights - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for increased sales opportunities [2][5][12] - New housing policies have positively impacted market sentiment, leading to increased buyer interest and sales in various cities [4][6][12] Group 1: Market Activity - In Shanghai, the first batch of pre-sale permits in September totaled 139,000 square meters with a total value of approximately 8.31 billion yuan, covering multiple hot districts [2][9] - In Beijing, new housing policy implementation has resulted in a three-week consecutive increase in new home registrations, indicating a positive market response [4][5] - In Shenzhen, the first weekend after the new policy saw a 48% increase in property visits and a 60% increase in sales volume [12] Group 2: Developer Strategies - Developers are leveraging the "Golden September and Silver October" period to launch promotional campaigns, such as Vanke's "2025 Golden Autumn Quality Housing Festival" [11] - In Shanghai, the housing authority's direct promotion of new projects has led to increased buyer engagement, particularly in areas outside the city center [6][9] - In Beijing, developers are focusing on projects located in the outer ring, where the new policies have opened up opportunities for previously hesitant buyers [5][12] Group 3: Regional Highlights - Chengdu is expecting over 1,500 new homes to enter the market in September, with several notable projects set to launch [10][11] - In Shenzhen, the easing of purchase restrictions has allowed previously excluded buyers to enter the market, significantly boosting both viewings and sales [12] - The luxury market in Shanghai remains robust, with the Jinling Huating project setting a new record for new home prices at 326,800 yuan per square meter [7][9]

Core Insights - The launch event for the new residential project "Zijing Chenyuan" by China State Construction Intelligent Land (CSCI) indicates the company's strong commitment to the project [1] - The Beijing real estate market is experiencing a boost in sales due to new policies and the traditional peak sales season of "Golden September and Silver October" [3][5] - The new policy allows eligible families to purchase unlimited properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to enter the market [3][5] Market Response - Over 1,200 groups visited the marketing center of Zijing Chenyuan on its opening day, reflecting strong interest [3] - Following the implementation of the new policy on August 9, the new housing contract volume in Beijing has shown a "three consecutive increases" trend, with new residential contracts reaching 2,824 units in August, a 2.3% month-on-month increase [5] - The second-hand housing market also saw a rise, with 13,119 contracts signed, marking a 4.1% month-on-month increase [5] Developer Strategies - Real estate developers are actively ramping up marketing efforts to capitalize on the policy window, with various promotional activities and project launches taking place [6][7] - Developers are focusing on enhancing project amenities, such as gardens and clubhouses, to attract buyers, with some projects aiming to match high-end properties in terms of quality [9] - The marketing strategies are increasingly tailored to meet the demands of discerning buyers, particularly those looking for improved living conditions [8][9] Sales Trends - There is a noticeable acceleration in sales for new homes outside the Fifth Ring Road, while interest in properties within the Fifth Ring Road has also increased [7] - The new policy has allowed some families to qualify for purchasing properties within the Fifth Ring Road, leading to a surge in viewings and potential sales [7] - Developers are optimistic about the upcoming sales season, with some reporting doubled sales volumes shortly after the policy announcement [5][6]

Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers gearing up for increased activity in the real estate market [3][12] - In Shanghai, the first batch of pre-sale permits in September covers a total supply area of 139,000 square meters, with a total value of approximately 8.31 billion yuan, indicating strong market interest [3][10] - In Beijing, the new housing policy has led to a noticeable increase in the number of visits to properties, with some new projects experiencing a doubling in transaction volumes [5][6] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects set to launch [4][12] - In Shenzhen, the recent policy changes have significantly boosted both the number of property viewings and transactions, with a reported increase of 30% in viewings and 60% in sales volume [13] - The luxury market in Shanghai remains robust, with the highest recorded new home price reaching 326,800 yuan per square meter, reflecting strong demand in high-end segments [8][10]