Core Viewpoint - The concept of "ticket economy" is gaining traction among representatives and committee members in Sichuan, emphasizing the integration of various consumption activities with local businesses to enhance consumer experiences and stimulate economic growth [9][10]. Group 1: Ticket Economy Development - The "ticket economy" integrates ticketing for events, performances, and exhibitions with local businesses, creating cross-scenario discount experiences [9]. - The development of the "ticket economy" in Sichuan is seen as having unique advantages due to the region's rich resources and high-value ticket offerings, such as those for Jiuzhaigou and Sanxingdui [10]. - Current challenges include underdeveloped ticket value, short industry chains, insufficient regional collaboration, and a lack of mature cross-city ticketing systems [10]. Group 2: Enhancing Consumer Engagement - To transform one-time cultural experiences into sustainable consumer engagement, it is essential to embed cultural IP into the ticketing process, making tickets collectible cultural artifacts rather than mere discount vouchers [11]. - The goal is to elevate tickets to emotional mediums that can drive social sharing and stimulate repeat consumption [11]. Group 3: Local Development Strategies - Smaller cities and counties in Sichuan have concentrated cultural tourism resources and lower consumption costs, making them suitable for developing new consumption models like the "ticket economy" [12]. - However, these areas face challenges such as limited IP recognition and weak collaboration among business entities, which can hinder long-term benefits [12]. - Future development should focus on unique local characteristics to create compelling consumer experiences, avoiding simple replication of successful models from larger cities [12].