Core Insights - The "Cultural Tourism and Civil Aviation Integration Development Action Plan" aims to enhance the integration of cultural tourism and civil aviation by 2027, improving service levels and expanding international and domestic travel routes [1] Group 1: Action Plan Overview - The Action Plan outlines four main areas of focus: improving travel service levels, optimizing travel routes and facilities, cultivating new integrated products and scenarios, and creating a favorable environment for integrated development [2] - A total of 15 specific measures are proposed to achieve these goals, including encouraging airlines to offer multi-destination packages and supporting collaborations between airlines and various tourism-related entities [2][3] Group 2: Low-altitude Tourism Development - The Action Plan promotes the orderly development of low-altitude tourism, advocating for local governments to establish joint regulatory mechanisms and support qualified enterprises in offering low-altitude tourism projects [3] - Low-altitude tourism is seen as a significant driver for the transformation and upgrading of the cultural tourism industry, with its unique advantages of high freedom and strong experiential appeal [3] Group 3: Enhancing Inbound Tourism - The Action Plan emphasizes improving the convenience of inbound tourism, including enhancing services for international travelers and promoting tax refund services [4] - It calls for the optimization of air rights allocation and the encouragement of direct flights from major and emerging source countries, particularly those involved in the Belt and Road Initiative [4] Group 4: Policy Synergy and Market Potential - The integration of cultural tourism and civil aviation is crucial for breaking down industry barriers and establishing a collaborative mechanism for demand matching, product co-creation, and data sharing [5] - The inbound tourism market is experiencing a new growth cycle, with a projected recovery rate of 123% by 2025, significantly surpassing global averages [6] - Shanghai and Beijing have reported substantial increases in inbound tourist numbers, with Shanghai seeing a 38.54% year-on-year growth and Beijing a 45.1% increase [6]

Core Viewpoint - The "Action Plan for the Integration Development of Culture, Tourism, and Civil Aviation" aims to significantly enhance tourism travel service levels by 2027, expanding both domestic and international travel routes and creating a more diverse range of integrated products and scenarios, fostering a virtuous cycle of demand-driven supply and supply-driven demand [1] Group 1: Enhancing Travel Services - The Action Plan focuses on improving travel service levels for specific groups such as senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism, proposing targeted service measures to enhance convenience and comfort [2] - It encourages airlines and airports to upgrade services for elderly passengers, including companionship services, rest areas, special meal options, and designated seating [2] - The plan promotes family-friendly services, such as seat selection for families, children's meal reservations, and the establishment of children's play areas in terminals [2] Group 2: Facilitating Inbound Tourism - The Action Plan emphasizes the need to continuously implement policies that enhance the convenience of inbound tourism for foreigners, including promoting immediate tax refund services and improving guidance for international travelers [3] - It encourages major airlines and hub airports to enhance services for passengers on international flights to China and to provide portable translation devices for rent [3] - The plan aims to expand the coverage of international connecting flights [3] Group 3: Optimizing Travel Routes and Services - The Action Plan addresses the mismatch between current domestic flight routes and tourism demand, proposing measures to enhance domestic travel accessibility, increase inbound tourism routes, and improve airport tourism service facilities [4] - It encourages the development of new integrated products and services, focusing on "Civil Aviation + Culture and Tourism" offerings, and promoting low-altitude tourism [4] - The plan supports collaboration between airlines and various tourism-related entities, including cultural sites, hotels, and travel agencies, to create bundled ticket options and family discounts [4] Group 4: Supporting Low-Altitude Tourism - The Action Plan supports qualified enterprises in providing low-altitude tourism projects, encouraging the development of unique low-altitude tourism routes based on regional and seasonal characteristics [5] - It aims to expand cultural and tourism consumption scenarios by allowing cultural products and local goods to be included in airport and in-flight shopping [5]

Core Insights - The Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integrated Development of Culture, Tourism, and Civil Aviation," aiming for significant improvements in tourism services and deeper integration by 2027 [1] Group 1: Action Plan Objectives - The Action Plan outlines four main areas: enhancing tourism service levels, optimizing travel routes and facilities, cultivating new integrated products and scenarios, and creating a favorable environment for integrated development [2] - It proposes 15 specific measures to achieve these objectives, including encouraging airlines to offer multi-destination packages and promoting collaboration among various tourism-related entities [2][3] Group 2: Low-altitude Tourism Development - The Action Plan emphasizes the regulated development of low-altitude tourism, advocating for local governments to establish joint regulatory mechanisms and support qualified enterprises in offering low-altitude tourism projects [3] - Low-altitude tourism is seen as a key driver for the transformation and upgrading of the cultural tourism industry, with significant market potential expected to be released following the implementation of the Action Plan [3] Group 3: Enhancing Inbound Tourism - The Action Plan aims to improve the convenience of inbound tourism by implementing policies that facilitate entry for foreign tourists and enhancing services at major airports [4] - It encourages the expansion of direct flights from key source countries and the development of diverse travel products to meet the varied needs of inbound tourists [4] Group 4: Policy Synergy and Market Growth - The integration of cultural tourism and civil aviation is crucial for breaking down industry barriers and creating a collaborative mechanism for demand matching, product co-creation, and data sharing [5] - Recent trends indicate a resurgence in inbound tourism, with a recovery rate projected at 123% by 2025, significantly surpassing global averages, driven by visa facilitation and improved payment environments [6][7]

Core Viewpoint - The "Action Plan for the Integration and Development of Culture, Tourism, and Civil Aviation" aims to deepen the integration of culture and tourism with the civil aviation industry, enhancing consumer experiences and stimulating new economic growth by 2027 [4][8][21]. Summary by Sections Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to meet the growing cultural and travel needs of the public while fostering a virtuous cycle of demand and supply in the industry by 2027 [8][21]. Enhancing Travel Service Levels - Optimize the travel environment for elderly tourists by upgrading services and facilities at airports and airlines [6][10]. - Improve safety and convenience for educational travel, ensuring tailored services for families traveling with children [6][10]. - Enhance the convenience of inbound tourism by implementing policies for easier entry and exit for foreign tourists [6][11]. - Increase accessibility to domestic travel by expanding the aviation network to more tourist cities and promoting popular destinations [6][12]. Optimizing Travel Routes and Service Facilities - Encourage the development of direct flights to major tourist source countries and enhance the inbound tourism route network [12][13]. - Support the establishment of dedicated areas at airports for tourist transport services, providing one-stop services for travelers [13]. Cultivating New Products, Business Models, and Scenarios - Promote "Civil Aviation + Culture and Tourism" services by encouraging airlines to offer bundled travel packages and themed travel experiences [7][14]. - Develop cultural and tourism products related to civil aviation, including educational and immersive experiences [15][16]. Creating a Favorable Environment for Integration - Establish communication and coordination mechanisms between cultural, tourism, and civil aviation sectors to foster collaboration and innovation [17][18]. - Strengthen policy support to optimize flight route management and promote the development of integrated products [18][19].

Core Viewpoint - The Ministry of Culture and Tourism and the Civil Aviation Administration of China have issued an "Action Plan for the Integrated Development of Culture, Tourism, and Civil Aviation," aiming to enhance the synergy between the civil aviation and tourism sectors [1] Group 1: Action Plan Highlights - The action plan encourages airlines to offer package tickets and multi-destination passes to enrich the "Civil Aviation + Cultural Tourism" services [1] - It supports collaboration between airlines, airports, cultural heritage sites, tourist attractions, hotels, travel agencies, car rental companies, and online travel platforms [1] - The plan promotes the launch of more combination products for tourists, especially during events like "China Tourism Day" and national cultural and tourism consumption promotion activities [1] Group 2: Thematic Travel Packages - The action plan encourages the development of themed travel packages such as "Travel with Performances," "Travel with Sports Events," "Travel with Films," and "Travel with Intangible Cultural Heritage" [1] - It promotes the introduction of student group tickets and family discount packages targeting educational tourism and family travel [1] - Local governments are encouraged to include "Civil Aviation + Cultural Tourism" combination products in the scope of consumption voucher policies [1]