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惠发食品一季度产品线全线下滑,上半年加大投入难遏亏损势头
Zheng Quan Zhi Xing· 2025-07-22 03:07
Core Viewpoint - The traditional frozen food company, Huihua Foods, is facing significant financial challenges, with a projected net loss for the first half of 2024 and a history of cumulative losses exceeding 2.6 billion yuan over the past four years [1][2][4]. Financial Performance - In 2023, Huihua Foods reported a revenue of 1.997 billion yuan, a year-on-year increase of 26.36%, and achieved a net profit of 7.5159 million yuan, recovering from a loss of nearly 120 million yuan in the previous year [2]. - However, for 2024, the company anticipates a revenue decline of 3.61% to 1.925 billion yuan and a net loss of 16.5859 million yuan, continuing a trend of cumulative losses of approximately 2.67 billion yuan from 2021 to 2024 [2][4]. Market Trends and Challenges - The shift in consumer demand from emergency frozen foods to quality and convenience has not been matched by Huihua Foods, which continues to focus on traditional frozen products [1]. - The company has struggled to adapt to the competitive landscape, with significant declines in revenue from its core product lines, including a 16.46% drop in revenue from round products and a 15.96% drop from fried products in 2024 [6][7]. Operational Issues - Huihua Foods faced a major setback when a project partnership fell through, leading to a significant downward revision of its profit forecast for 2024, which prompted regulatory scrutiny and potential investor claims [4][5]. - The company's reliance on a distribution model has resulted in a 14.09% decline in revenue from this channel, contrasting with competitors like Anjiyuan Foods, which saw growth in similar conditions [6][7]. Product Line Performance - The company has attempted to diversify into prepared dishes, but revenue from these products has also declined, with a 17.94% drop in 2024 compared to the previous year [7]. - Overall, Huihua Foods' various product lines have experienced significant revenue declines, with the supply chain business becoming the largest revenue source at 584 million yuan, despite low profit margins [8].