Core Viewpoint - The debate surrounding the safety and health benefits of frozen vegetables, particularly frozen broccoli, has highlighted the need for public education on the nutritional value and safety of frozen foods, marking the beginning of a broader acceptance of the pre-prepared food concept in society [2][3]. Group 1: Nutritional Value of Frozen Foods - Frozen broccoli retains a significant amount of its nutrients, with studies showing that frozen vegetables can maintain over 90% of their nutritional value when processed and stored correctly [10][12]. - Fresh vegetables lose nutrients over time, with vitamin C degradation observed in various fruits and vegetables stored at 4°C, with losses of up to 70% in some cases [4][10]. - The freezing process can inhibit microbial growth and enzyme activity, thus extending the shelf life of vegetables while preserving their nutritional content [10][14]. Group 2: Market Dynamics and Pricing - The price of frozen organic broccoli can be significantly higher than fresh broccoli, with a 300g bag of frozen broccoli priced around 25 yuan, compared to fresh broccoli at approximately 10 yuan per pound [11][12]. - The higher costs are attributed to the rigorous processing techniques and the use of organic farming practices, which can increase production time and costs [12][13]. - The global organic frozen vegetable market is projected to grow from 120 billion yuan in 2024 to 250 billion yuan by 2030, with a compound annual growth rate (CAGR) of 10.2% [14]. Group 3: Industry Growth and Trends - The Chinese frozen food industry has experienced a compound annual growth rate of 10% from 2013 to 2020, indicating a robust market expansion [19]. - The demand for frozen foods is driven by the need for food safety, standardization, and cost control within the restaurant industry, which is increasingly adopting frozen ingredients to ensure consistent quality [20][21]. - The cold chain logistics market is also growing, with a projected total demand of 365 million tons for food cold chain logistics in 2024, reflecting the increasing reliance on frozen food products [21].