Core Viewpoint - The 2025 International Winter Sports Expo, celebrating its 10th anniversary, aims to enhance international cooperation in ice and snow sports, equipment, tourism, and culture, under the theme "Towards the World, Again" [1] Group 1: Event Overview - The Winter Expo is held at Shougang Park and lasts for four days, featuring over 500 renowned brands from both domestic and international markets [1] - The event includes participation from top manufacturers from ice and snow powerhouses such as Austria, Italy, Canada, Finland, and Slovenia [1] - More than 200 global top guests are involved in discussions and presentations, showcasing the dynamics and future opportunities of the global ice and snow industry [1] Group 2: Activities and Exhibitions - The expo features four main activities: exhibition displays, forum meetings, industry matchmaking, and special events, with an exhibition area of approximately 20,000 square meters [1] - Exhibitors cover all segments of the ice and snow industry, from upstream equipment manufacturing to downstream tourism services and terminal consumption [1] - Attendees can experience various ice and snow activities, including snow houses, simulated skiing equipment, and ice sports [1]

Core Insights - The 2025 International Winter Sports Expo, celebrating its 10th anniversary, has become the largest and most authoritative ice and snow exhibition globally, showcasing over 500 renowned brands and attracting more than 200 top global guests [1][2] Industry Overview - The global ice and snow economy is experiencing significant growth, with many countries focusing on developing ice and snow tourism resources and promoting a full industry chain [2] - The Chinese government has issued policies to stimulate the ice and snow economy, emphasizing the importance of international cooperation and high-level exchanges [2] Event Highlights - The expo features a total area of nearly 20,000 square meters, with various exhibition zones covering winter technology, national group exhibits, and ice and snow cultural displays [10] - Notable international participation includes representatives from Austria, Italy, Canada, and Finland, highlighting the global nature of the event [1][10] Economic Impact - In the 2023-2024 winter season, China's ice and snow tourism is projected to reach 430 million visitors and generate 524.7 billion yuan in revenue, with expectations of 520 million visitors and over 630 billion yuan in revenue for the current season [4] - The event aims to foster collaboration among enterprises, breaking down industry barriers and promoting resource integration within the ice and snow sector [4][12] Future Prospects - The expo's theme, "Towards the World, Again," signifies a commitment to global cooperation in the ice and snow industry, aiming for advancements in intelligence, sustainability, and internationalization [2][13] - The upcoming 2026 Milan-Cortina Winter Olympics is anticipated to further enhance global interest and investment in winter sports, with China positioned as a leading nation in the sports sector [5]

Core Insights - The 2025 International Winter Sports Expo, celebrating its 10th anniversary, focuses on international cooperation in ice and snow sports, equipment, tourism, and culture, under the theme "Towards the World, Again" [1][3] Group 1: Event Overview - The expo features over 500 renowned brands from countries like Austria, Italy, Canada, Finland, and Slovenia, with participation from more than 200 top global guests, showcasing the dynamics and future opportunities of the global ice and snow industry [3] - The event includes four main activities: exhibitions, forums, industry matchmaking, and special events, with an exhibition area of approximately 20,000 square meters, covering all aspects of the ice and snow industry from equipment manufacturing to tourism services [3] Group 2: Industry Development - The expo has evolved into a hub for the ice and snow industry, facilitating China's transition from a "major consumer" to a "strong industry" in ice and snow sports over the past decade, with a complete ecosystem from equipment manufacturing to cultural promotion [5] - The event allows attendees to experience various ice and snow activities and equipment, fostering a rich atmosphere for sports and cultural exchange [5]