从"不出山海关"到"逐步下江南"，缺雪的南方成为冰雪消费增长新动能。《2024—2025中国滑雪产业白 皮书》显示，2024至2025冰雪季，全国滑雪人次达2605万，其中，浙江、湖北、广东、四川4个南方省 份跻身滑雪人次前10名。室内滑雪场爆发式增长，数量从2013至2014冰雪季的5家猛增至2023至2024冰 雪季的59家，且主要分布于南方城市。 除了参与冰雪运动的人数不断增长，南方消费者的冰雪消费也从"体验式消费"转向"常态化运动"。冰雪 运动装备消费增长较快，浙江、上海、江苏等省份的冰上运动产品成交量同比增速位居前列，其中浙江 同比增长达5倍、上海达3.2倍。在越来越多的南方城市，滑雪正以一种更日常的方式融入人们生活。 近期有不少人发现，在12306购买部分地区高铁车票时，车次后面多了个"雪"字。这个看似简单的标识 背后，藏着中国铁路一项全球领先的创新服务——"雪具便利行"。旅客购票后只需在"雪具服务"专区预 约，支付48元至98元服务费，就能享受专属安检通道和列车雪具存放区。以往雪友最头疼的就是如何把 滑雪板运到雪场，现在高铁服务直接解决了这个痛点，破解了冰雪经济"最后一公里"的运输瓶颈，为方 便 ...

Group 1 - The core event of Vipshop's Spring Festival shopping festival, "62-hour Carnival," will start on January 25 at 8 PM and end on January 28 at 10 AM, featuring significant discounts and a wide range of popular products [1] - During the event, Vipshop will offer limited-time popular products with an additional 15% discount on top of daily low prices, and the "Crazy Seconds 24 Hours" event will feature major brand products at 20% off their regular prices [1] - Consumers can also obtain government consumption vouchers for 20% off, with a maximum discount of 200 yuan per order, by searching for "Nansha Consumption Voucher" on the Vipshop app or mini-program [1] Group 2 - Since the start of the Spring Festival shopping festival, categories such as New Year outfits, domestic trend products, winter sports, and warm clothing have seen increased attention, with ski wear sales up 73% year-on-year and ski equipment sales doubling [2] - The sales proportion of zodiac-themed accessories, such as gold fortune beads, gold necklaces, and gold bracelets, has reached approximately 30% in their respective categories [2]

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan this year, indicating its emergence as a new driving force in the economy [1] - The successful bid for the 2027 Winter Universiade in Changchun is anticipated to provide a strong impetus for the development of the ice and snow economy in Jilin [1] - The integration of "ice and snow+" diverse business models is creating immersive experiences, combining ice and snow sports with cultural tourism as the two main lines of industry development [1] Regional Development - The growth of the ice and snow industry is breaking regional limitations, with ice sports becoming a nationwide consumption trend, as evidenced by over 70% of ice tourism product bookings coming from southern tourists [2] - The post-Winter Olympics era is witnessing a shift in ice and snow consumption from seasonal entertainment to a lifestyle enjoyed by the general public [2] - New policies aimed at enhancing the supply-demand match in consumer goods are expected to further stimulate the ice and snow economy, emphasizing the need for high-quality sports equipment and facilities [2] Industry Structure - Since the 14th Five-Year Plan, China's ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [3] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, leading to the creation of new products and enhancing user experiences [3] - The focus of ice and snow tourism is shifting from hardware competition to a comprehensive service upgrade, emphasizing the importance of customer experience and service quality [3]

Core Viewpoint - The 2025 International Winter Sports Expo, celebrating its 10th anniversary, aims to enhance international cooperation in ice and snow sports, equipment, tourism, and culture, under the theme "Towards the World, Again" [1] Group 1: Event Overview - The Winter Expo is held at Shougang Park and lasts for four days, featuring over 500 renowned brands from both domestic and international markets [1] - The event includes participation from top manufacturers from ice and snow powerhouses such as Austria, Italy, Canada, Finland, and Slovenia [1] - More than 200 global top guests are involved in discussions and presentations, showcasing the dynamics and future opportunities of the global ice and snow industry [1] Group 2: Activities and Exhibitions - The expo features four main activities: exhibition displays, forum meetings, industry matchmaking, and special events, with an exhibition area of approximately 20,000 square meters [1] - Exhibitors cover all segments of the ice and snow industry, from upstream equipment manufacturing to downstream tourism services and terminal consumption [1] - Attendees can experience various ice and snow activities, including snow houses, simulated skiing equipment, and ice sports [1]

Core Insights - The 2025 International Winter Sports Expo, celebrating its 10th anniversary, has become the largest and most authoritative ice and snow exhibition globally, showcasing over 500 renowned brands and attracting more than 200 top global guests [1][2] Industry Overview - The global ice and snow economy is experiencing significant growth, with many countries focusing on developing ice and snow tourism resources and promoting a full industry chain [2] - The Chinese government has issued policies to stimulate the ice and snow economy, emphasizing the importance of international cooperation and high-level exchanges [2] Event Highlights - The expo features a total area of nearly 20,000 square meters, with various exhibition zones covering winter technology, national group exhibits, and ice and snow cultural displays [10] - Notable international participation includes representatives from Austria, Italy, Canada, and Finland, highlighting the global nature of the event [1][10] Economic Impact - In the 2023-2024 winter season, China's ice and snow tourism is projected to reach 430 million visitors and generate 524.7 billion yuan in revenue, with expectations of 520 million visitors and over 630 billion yuan in revenue for the current season [4] - The event aims to foster collaboration among enterprises, breaking down industry barriers and promoting resource integration within the ice and snow sector [4][12] Future Prospects - The expo's theme, "Towards the World, Again," signifies a commitment to global cooperation in the ice and snow industry, aiming for advancements in intelligence, sustainability, and internationalization [2][13] - The upcoming 2026 Milan-Cortina Winter Olympics is anticipated to further enhance global interest and investment in winter sports, with China positioned as a leading nation in the sports sector [5]

Core Insights - The 2025 International Winter Sports Expo, celebrating its 10th anniversary, focuses on international cooperation in ice and snow sports, equipment, tourism, and culture, under the theme "Towards the World, Again" [1][3] Group 1: Event Overview - The expo features over 500 renowned brands from countries like Austria, Italy, Canada, Finland, and Slovenia, with participation from more than 200 top global guests, showcasing the dynamics and future opportunities of the global ice and snow industry [3] - The event includes four main activities: exhibitions, forums, industry matchmaking, and special events, with an exhibition area of approximately 20,000 square meters, covering all aspects of the ice and snow industry from equipment manufacturing to tourism services [3] Group 2: Industry Development - The expo has evolved into a hub for the ice and snow industry, facilitating China's transition from a "major consumer" to a "strong industry" in ice and snow sports over the past decade, with a complete ecosystem from equipment manufacturing to cultural promotion [5] - The event allows attendees to experience various ice and snow activities and equipment, fostering a rich atmosphere for sports and cultural exchange [5]

Group 1 - The Northern (Zhangjiakou) E-commerce Industry Development Conference aims to facilitate the digital transformation of local industries such as agricultural products, ice and snow equipment, and cross-border trade through resource integration [1][3] - The conference includes various activities such as e-commerce channel sharing sessions and showcases of e-commerce quality products, attracting representatives from industry associations, e-commerce platforms, and supply chains to discuss new trends in the e-commerce industry [3] - Experts from domestic platforms like Kuaishou and Douyin provided insights into the latest policies, trends, and growth strategies, assisting local businesses in expanding their operations on these platforms [3] Group 2 - The Ice and Snow Cultural Museum attracted attention, showcasing the acceleration of the e-commerce process in the ice and snow industry, with leading companies displaying products related to ice and snow sports and tourism [5] - Zhangjiakou has been recognized as a comprehensive demonstration county for e-commerce in rural areas, establishing numerous e-commerce public service centers, logistics distribution centers, and service stations across its administrative villages [5] - The launch of the Zhangjiakou Agricultural Monitoring and Service Platform and the establishment of the Zhangjiakou E-commerce Industry Alliance were significant developments during the conference [5]