Core Perspective - The article highlights the fusion of two intangible cultural heritage elements: "Luobei Chun · Xingdong Snow Lotus Wine" and "Box Lantern," showcasing a deep practice of cultural inheritance and innovation [2][4][7]. Group 1: Cultural Heritage - "Luobei Chun · Xingdong Snow Lotus Wine" has a history of nearly 500 years, originating from the Ming Dynasty in 1586, embodying the essence of ancient craftsmanship and cultural significance [4]. - The "Box Lantern" is a thousand-year-old craft that combines light and shadow, representing the wisdom of folk art and the aesthetic values of the Chinese people [6]. Group 2: Fusion of Techniques - The combination of the rich aroma of Luobei Chun wine and the vibrant light of the Box Lantern creates a sensory and spiritual feast, enhancing the storytelling aspect of both cultural elements [7]. - This fusion represents a creative combination of cultural genes, allowing ancient heritage to emerge in contemporary forms, making it more relatable and engaging for modern audiences [7][8]. Group 3: Cultural Confidence - The integration of deep cultural roots with innovative thinking signifies a confident cultural trend, moving beyond mere preservation of the past to a vibrant expression of traditional culture [8].

Group 1 - The 9th China Time-honored Brand (Shandong) Expo opened on June 13, supported by the Ministry of Commerce and organized by the Shandong Provincial Time-honored Brand Enterprise Association, focusing on the theme "National Goods Trend, Everlasting Innovation" [2][5] - The exhibition covers an area of 35,000 square meters, featuring over 600 time-honored brands from 26 provinces, showcasing traditional craftsmanship, national cuisine, and cultural creativity [5][11] - The event highlights the importance of innovation alongside tradition, with the Ministry of Commerce officials encouraging brands to maintain traditional craftsmanship while innovating product forms [9][16] Group 2 - Luobei Chun Group, a prominent representative of time-honored brands, showcased its classic products and received high praise for its commitment to traditional craftsmanship and innovation [7][9] - The company presented its new product "38° Luobei Chun·Jinban," targeting the young market with a luxurious design and redefining high-end business socializing [13][16] - Luobei Chun's collaboration with the brand "Ruweizhai" represents a successful attempt to break traditional brand image limitations and expand consumer scenarios, appealing to a younger audience [16]