中新网佳木斯2月21日电(姜辉 缪海月 陈一妹)当千年渔猎文脉遇上"非遗版"新春，当赫哲族特色民俗碰 撞北国年味，春节期间，一场兼具文化底蕴与烟火气息的新春盛宴在同江市非遗数字体验馆拉开帷幕。 游客在同 江市非遗数字体验馆体验赫哲族传统体育项目"顶杠"。 陈一妹 摄 "顶杠"体验区内，前来体验的游客和同江市民排起了小长队，大家摩拳擦掌、相互鼓劲，在一来一往的 较量中，感受着赫哲族传统体育项目的独特趣味与豪爽气息，欢声笑语间，尽显北国新春的热闹与温 情。 "非常好，馆里有很多小孩能体验的项目，他玩得也非常高兴。"同江市民王新元说，让孩子了解一下赫 哲族的一些文化传统，非常有意义。 游客在同 孩子在同 江市非遗数字体验馆体验射箭。 陈一妹 摄 馆内另一旁的手工体验区同样人气高涨。体验台前，非物质文化遗产代表性传承人端坐其间，面前整齐 摆放着剪刀、彩纸、鱼皮、胶水等创作材料，耐心细致地为围坐一旁的游客们讲解技巧。游客们小心翼 翼地剪刻着带有新春寓意和赫哲族特色的窗花，古老的非遗技艺与浓浓的新春年味悄然融合。 织网体验区内秩序井然，游客和同江市民在非物质文化遗产代表性传承人悉心指导下，全神贯注地穿针 引线，体验着"一 ...

Core Viewpoint - The integration of intangible cultural heritage (ICH) into consumer markets is gaining momentum, particularly among younger demographics, as they seek unique and culturally significant products for the Lunar New Year celebrations [3][4][6]. Group 1: Market Trends - Sales of ICH-related products for the 2026 Lunar New Year have surged by 187% year-on-year, with products themed around the Year of the Horse being particularly popular [3]. - The "00s" generation accounts for over 30% of the total transactions in the New Year goods market, marking them as the fastest-growing consumer group [3][4]. Group 2: Consumer Behavior - The definition of New Year goods is evolving, shifting from essential items to products that express emotions and cultural identity, as younger consumers prioritize personal significance over mere practicality [6]. - Young consumers are increasingly interested in unique items such as Song brocade necklaces and traditional sauces, which serve as both gifts and personal expressions [4][6]. Group 3: Cultural Events and Engagement - The establishment of themed markets, such as the "Andong ICH Market," is designed to enhance cultural consumption experiences, with plans to expand the number of stalls from 12 to 20 to showcase more ICH projects [6][9]. - Interactive experiences, such as those at the Taierzhuang Ancient City, are being developed to create emotional connections between visitors and ICH, transforming static displays into participatory activities [8][9]. Group 4: Creative Products - The "Ma Biao Biao" creative product, inspired by traditional art, has become a popular item among young consumers, demonstrating the successful fusion of classic art with contemporary design [10][12]. - The sales of creative products related to the "Qi Baishi in Shandong" project have reached nearly 600,000 yuan, indicating a strong market for culturally infused merchandise during the festive season [12].

近日，第三十二届自贡国际恐龙灯会在中华彩灯大世界璀璨启幕。这场始于唐宋、兴于明清的千年灯会，以"创造性转化、创新性发展"为指引，在传承非遗 技艺精髓的同时，不断融入前沿科技与当代审美，推动自贡灯会从民间艺术到全球文化IP的现代转型。 本届灯会再度突破边界，创新推出"我自发光.自贡之夜"音乐现场——如歌的旅程，积极探索千年灯影艺术与多元音乐形态的深度融合，旨在通过光影与旋 律的对话，展现自贡灯会更为丰富、立体、当代的文化面貌，让传统非遗在当下焕发全新魅力。 千灯焕彩，非遗灯艺绘就璀璨画卷 自贡灯会，早在南宋时期，便已有"一灯照千年"的文字记载。到了明清之际，灯会规模日渐宏大，灯组技艺愈发精巧，从简单的灯笼点缀发展为集造型、彩 绘、剪纸等多种工艺于一体的综合艺术，成为川南地区最具代表性的民俗活动。2008年，自贡彩灯制作技艺入选国家级非物质文化遗产名录，撑起中华彩灯 艺术的"排面"。 传统从不是静止的标本，而是通过持续的主题创新、技术突破与规模扩张，站稳C位。历年来自贡灯会佳作频出、亮点刷屏，不断刷新大众对传统彩灯的认 知，如2021年惊艳大众的"生命之树"、2023年凌空的金色火凤凰、2024年蕴含文明初心的日 ...

乘务员宋蓉跟随江永女书传人李爱莲学习女书 《中国民航报》、中国民航网 记者郭瑛 通讯员罗艳 报道：1月12日，在湖南雨花非遗馆建馆10周年之 际，湖南航空与其携手，联合湖南省新的社会阶层人士联合会（简称：湖南省新联会）以"骐骥十年 非 遗新生"为主题，在A67293（长沙—丽江）航班上打造一场空中非遗展演，让旅客在云端邂逅湖湘大地 的千年文化记忆。 " 骐骥十年 非遗新生 " 主题航班 深度研修：从服务者到文化传播者的转变 为做好此次主题航班，湖南航空的乘务员庞云鹤和宋蓉提前深入湖南雨花非遗馆，完成了一次从"观 摩"到"上手"的深度文化研修。他们系统学习了江永女书、中华泥书、宝庆瓷刻、湘西扎染等湖湘代表 性非遗项目，从技艺实操到文化内涵，进行了一次全方位的非遗浸润。 乘务员庞云鹤和宋蓉前往湖南雨花非遗馆学习 在江永女书传人李爱莲的指导下，乘务员们一笔一画练习女书独特的斜笔与弧笔，体会这种世界上唯一 女性专用文字中蕴含的情感与智慧。跟随中华泥书传承人刘上四，体验"泥书"创作的全过程。从选土、 炼泥到塑形、刻字，泥土在手中逐渐被赋予文字的灵魂。"泥书让文字有了温度，有了土地的厚重 感。"刘上四边示范边讲解。 在宝 ...

Group 1: Industry Overview - The production and sales of lanterns have entered a peak season ahead of the Lunar New Year, with the lanterns symbolizing festivity and joy [1] - The Gaocun Village in Shijiazhuang, Hebei, known as the "First Village of Chinese Palace Lanterns," produces approximately 100 million pairs of palace lanterns annually [3] - The Gaocun Palace Lantern industry has created over 30,000 jobs and has a significant impact on nine surrounding townships [7] Group 2: Cultural Heritage and Innovation - The Gaocun Palace Lantern is recognized as a provincial intangible cultural heritage, involving 56 traditional processes in its production [4] - Young artisans are using live streaming to promote traditional craftsmanship, making the art of lantern-making more accessible and appealing to a broader audience [4][6] - The industry has evolved from traditional designs to include various shapes and styles, incorporating elements of modern design and cultural themes [7][12] Group 3: Market Expansion and Economic Impact - The annual output value of the Gaocun lantern industry is approximately 2 billion yuan, reflecting its robust market presence [19] - The establishment of a cultural and creative research institute aims to foster innovation in the intangible heritage sector [15] - The lantern industry has successfully expanded its market reach both domestically and internationally through trade fairs and product diversification [15][17] Group 4: Technological Integration - New technologies, such as sound and light integration, have been applied to lantern designs, leading to innovative products like color-changing lanterns that can connect via Bluetooth [10] - Collaborations with educational institutions are driving product development, resulting in a diverse range of offerings that cater to modern consumer preferences [12] Group 5: Other Regional Developments - The Zigong Lantern Festival in Sichuan is nearing completion, with 90% of the setup finished, showcasing the region's commitment to preserving traditional craftsmanship while embracing modern themes [20][23] - The Zigong lantern industry employs over 50,000 people year-round, with seasonal employment exceeding 100,000, highlighting the sector's economic significance [28] - The annual output value of the Zigong lantern industry is projected to exceed 6 billion yuan, with a dominant market share in both domestic and international markets [30]

Core Viewpoint - The event "Spring Jingxi New Year’s Eve of Intangible Cultural Heritage" in Changchun focuses on the transmission and innovation of intangible cultural heritage, featuring the debut of the Anhui "Zhanqi Fish Lantern" performance team in Northeast China [2][11]. Group 1: Event Details - The event will take place from December 31, 2025, to January 2, 2026, highlighting the importance of intangible cultural heritage [2]. - The "Zhanqi Fish Lantern" has a history of over 800 years, originally made from bamboo, rice paper, and candles, now evolved into a bamboo and painted form [4]. Group 2: Cultural Exchange - The event showcases a dialogue between southern and northern intangible cultural heritages, with the "Zhanqi Fish Lantern" and Jilin's fish skin art [7]. - The participation of visitors in cultural experiences, such as making fish skin paintings, transforms traditional viewing into interactive cultural engagement [8]. Group 3: Visitor Experience - Visitors can enjoy free fish soup made from fresh fish during the event, enhancing the sensory experience [8]. - The event features a magical snowfall effect, creating a romantic atmosphere for visitors, particularly for families and couples [10]. Group 4: Strategic Goals - The initiative aims to establish "Spring Jingxi" as a new cultural tourism brand for Changchun, fostering a deep and warm festive atmosphere for New Year's celebrations [11].

Core Viewpoint - The article emphasizes the importance of integrating intangible cultural heritage (ICH) into business models, highlighting how companies can leverage cultural assets for sustainable growth while maintaining economic viability [1][2][3]. Group 1: Cultural Heritage and Economic Viability - Intangible cultural heritage is increasingly recognized as a vital resource that can stimulate economic vitality, moving beyond being mere static exhibits in museums [2]. - Many traditional brands, despite their historical significance, face challenges such as poor management and financial struggles, raising concerns about balancing cultural preservation with economic performance [3][4]. - The case of Huamei Foods illustrates a successful model of integrating "culture + industry" to achieve steady growth while preserving traditional cultural values [3][4]. Group 2: Brand Strategy and Consumer Behavior - In a rapidly changing consumer landscape, Huamei Foods focuses on building "certainty" as a brand foundation, emphasizing quality, reliability, and emotional connection with consumers [6][9]. - The company addresses challenges such as supply chain pressures, intensified competition, and evolving consumer habits by avoiding short-term trends and instead focusing on consistent brand values [7][10]. - Huamei Foods' commitment to quality is demonstrated through initiatives like "transparent factories" and a "recipe upgrade" plan, ensuring trust in product quality [9]. Group 3: Cultural Integration and Innovation - Huamei Foods redefines itself as a "guardian of Mid-Autumn culture," creating a "cultural-experience-consumption" business loop that enhances consumer engagement [11][13]. - The company has developed innovative projects like the "Mooncake Dream Factory," which combines cultural education and product experience, significantly increasing customer engagement [14]. - The "Non-Heritage Beauty" product line showcases over 50 culturally themed gift boxes, translating traditional techniques into modern designs, leading to increased sales during peak seasons [16]. Group 4: Strategic Collaborations and Community Engagement - Huamei Foods collaborates with national intangible cultural heritage projects and educational institutions, fostering a cultural ecosystem and reaching over ten thousand students annually [18]. - The company's innovative model not only enhances its capabilities but also integrates cultural and commercial aspects, creating a new atmosphere where culture drives business and vice versa [18][19]. - The exploration of the "Non-Heritage +" growth curve indicates the need for companies to systematically incorporate cultural elements into all aspects of production and marketing, creating new product forms and business models [19].

Group 1 - The article emphasizes the importance of intangible cultural heritage (ICH) as a vibrant part of civilization that transcends time and space, highlighting its role in illuminating cultural journeys [1][5][6] - Various forms of ICH, such as traditional crafts, folk songs, and culinary arts, are depicted as living traditions that continue to thrive through community engagement and innovation [3][4][5] - The narrative illustrates the personal connection individuals have with ICH, showcasing how younger generations are actively participating in preserving and revitalizing these cultural practices [4][5][6] Group 2 - The article describes specific examples of ICH, including the making of traditional mooncakes and the performance of folk songs, which serve as a testament to the rich cultural tapestry of the region [2][3] - It highlights the role of artisans and community members in keeping these traditions alive, emphasizing the need for both preservation and innovation to ensure their relevance in contemporary society [4][5] - The text reflects on the broader significance of ICH, suggesting that it is not merely a relic of the past but a dynamic force that shapes identity and community values today [1][5][6]

Group 1 - The eighth China International Import Expo showcased Jiangsu's cultural exchange activities, highlighting the integration of traditional craftsmanship and modern innovation through the participation of seven Suzhou time-honored brands [1] - Suzhou embroidery artisans demonstrated intricate techniques, such as using 1/128 silk threads to create a visual effect of floating goldfish, emphasizing the meticulous nature of their craft [1] - The Suzhou Embroidery Research Institute aims to promote the essence of Suzhou embroidery to younger generations and seeks partnerships for co-developing cultural and fashion products [1] Group 2 - Suzhou time-honored brands are adopting a younger and more international approach to narrate Jiangnan culture, exemplified by the innovative designs like the phoenix crown headpiece created for the AI digital character "Su Xiaomei" [2] - The products showcased at the expo, including the phoenix crown and the Zheng He treasure ship replica, reflect the heritage of Suzhou's gold and silver craftsmanship, taking over 100 days to create each piece [2] - The brand Zigan Jewelry plans to open a custom workshop in Shanghai next year, leveraging the expo to enhance its brand visibility and pursue international opportunities for traditional craftsmanship [2]

Core Insights - The 14th Suzhou Cultural Creative Design Industry Trade Fair showcased nearly 100 new intangible cultural heritage (ICH) products, integrating traditional crafts into modern life [1][2] - The event featured 16 ICH inheritors and new talents, highlighting various crafts such as Suzhou embroidery, nuclear carving, and Suzhou-style pastry making [1] - The launch of "Yuan Dachang" rose-flavored winter brew attracted attention, marking it as a seasonal favorite in Suzhou [1][2] Group 1: Event Highlights - The trade fair took place at the Suzhou International Expo Center, emphasizing the importance of ICH in contemporary design [1] - ICH inheritor Yue Yan presented a Suzhou embroidery handbag inspired by traditional patterns, showcasing the blend of heritage and modern aesthetics [1] - Gu Jingli, a representative of nuclear carving, introduced a series of jewelry pieces, demonstrating the versatility of traditional crafts [1] Group 2: Product Launches - "Yuan Dachang" introduced a new rose-flavored winter brew, which will be available for online purchase as part of the "2025 Non-ordinary Goodies - Winter Reunion Gift" [2] - The winter reunion gift package will also include a blind box featuring traditional 桂花盘扣 (osmanthus brooches) crafted by ICH representatives [2] - The event's "Non-ordinary Selection Shop" allowed visitors to view and purchase the newly launched ICH products, enhancing public engagement with traditional crafts [2]