Core Insights - The rise of the "Chasing Horse Stamps" trend during the Year of the Horse is revitalizing the cultural significance of Beijing's place names [1][3][4] Group 1: Cultural and Economic Impact - The trend of collecting horse-themed postal stamps reflects a dual empowerment of cultural and economic value associated with place names [3][4] - Place names serve as "living fossils" of urban history, embodying regional culture, customs, and changes over time, with the "Chasing Horse Stamps" phenomenon exemplifying this cultural vitality [3][4] Group 2: Community Engagement and Tourism - The activity of collecting stamps has become a social phenomenon, with many young people engaging in this hobby, enhancing their social connections and adding enjoyment to their lives [1][3] - The "Chasing Horse Stamps" trend encourages a tourism model where enthusiasts explore local attractions, enjoy regional cuisine, and purchase themed cultural products, thus creating a new scene for place-based economic development [4]