Core Viewpoint - The article discusses the launch of the "Super Wan" food competition in Anhui as a strategic move to attract tourism and consumption, differentiating itself from the popular sports events like "Su Chao" in Jiangsu, which have successfully drawn crowds and attention [1][2][4]. Group 1: Event Overview - "Super Wan" is a food competition covering all 16 cities in Anhui, featuring a total of 48 matches, with teams composed of chefs, food bloggers, and local food enthusiasts [2][8]. - The competition aims to promote Anhui's culinary culture and enhance its visibility as a food destination, similar to how "Su Chao" has done for Jiangsu [9][10]. Group 2: Strategic Differentiation - Anhui's decision to focus on a food competition rather than a sports event is seen as a strategic move to avoid oversaturation in the sports event market, which has become highly competitive [7][10]. - The "Super Wan" competition is designed to leverage local culinary diversity, with over 2,000 types of food available in the province, thus providing a rich platform for cultural expression and tourism [13][11]. Group 3: Economic Impact - The first event of "Super Wan" attracted nearly 250,000 visitors, significantly boosting local tourism and generating over 1.57 billion online impressions, indicating a strong initial impact [8][10]. - The initiative aligns with broader economic goals to stimulate local consumption and create new economic opportunities through cultural events [10][16]. Group 4: Challenges and Opportunities - While the competition aims to elevate Anhui's culinary reputation, it faces challenges such as the relatively lower recognition of Anhui cuisine compared to other Chinese cuisines like Sichuan and Cantonese [11][10]. - The success of "Super Wan" could set a precedent for future culinary events, potentially transforming Anhui's food culture into a more recognized brand nationally [11][12].

Core Viewpoint - Jiangsu Province has issued its first guiding document on "place name economy," aiming to integrate place names with various sectors such as culture, tourism, and local industries to enhance economic development Group 1: Integration of Place Names and Rural Development - The document emphasizes the deep integration of rural place name elements with rural industry development to increase agricultural efficiency, rural vitality, and farmers' income [2] - Initiatives like "Famous Rural Action" and enhancement of rural specialty industries will transform place names from mere cultural symbols into productive elements driving rural brand development [2] - The document also highlights the importance of place names in the construction of beautiful rural areas, including standardizing naming practices and improving signage to reflect local cultural characteristics [2] Group 2: Place Names and Culinary Development - The document creatively combines local cuisine with place names to create new consumption hotspots, launching activities like "Taste of Jiangsu" and "Experience Cuisine by Place Name" [3] - It aims to protect and promote local culinary culture, particularly focusing on regional cuisines such as Huaiyang, Jinling, and Su-Xi, while establishing a comprehensive system for the transmission of place names and culinary heritage [3] - The establishment of a digital promotion system for "place name + cuisine" will facilitate the creation of a "place name food map," encouraging public engagement with local culinary offerings [3] Group 3: Place Names and Cultural Tourism - The document outlines plans to leverage place names as cultural links to enhance the quality of cultural tourism in Jiangsu [4] - It proposes the development of cultural tourism routes that connect significant regional cultures and historical sites, promoting a diverse tourism experience [5] - The document also emphasizes the protection and utilization of revolutionary cultural resources, aiming to create a database of red place names and organize themed activities around historical events [5]

Core Viewpoint - The document outlines a comprehensive initiative by Jiangsu Province to integrate place names with various sectors such as culture, tourism, and industry, transforming them from mere geographical symbols into dynamic cultural entities that can drive economic development [1][5]. Group 1: Integration of Place Names and Industry - The initiative emphasizes the fusion of place names with rural industry to create a new engine for comprehensive rural revitalization, encouraging the use of place names in agricultural branding and product promotion [2]. - It aims to enhance the construction of beautiful rural areas by standardizing place name management and improving signage, thereby linking cultural characteristics with practical applications [2]. - The document also highlights the integration of place name initiatives with postal services to improve logistics and connectivity for rural products, facilitating efficient distribution channels [2]. Group 2: Integration of Place Names and Food - Jiangsu plans to promote local traditional cuisine through campaigns like "Taste of Jiangsu" and "Experience Food by Place Name," enhancing consumer engagement with local food culture [3]. - The establishment of online platforms for local food promotion and live-streaming events aims to modernize the marketing of regional culinary products [3][4]. - The initiative includes the development of a comprehensive food heritage system, focusing on local cuisines and supporting traditional food enterprises to innovate and modernize their offerings [3]. Group 3: Integration of Place Names and Cultural Tourism - The document outlines plans for cultural tourism development by exploring regional cultural themes and creating tourism routes that highlight local heritage and attractions [5]. - It emphasizes the importance of rural cultural tourism, aiming to develop themed tourism areas based on local characteristics and cultural narratives [6]. - The initiative also includes the preservation and promotion of red cultural heritage, linking historical events and figures to place names to enhance cultural education and tourism [6]. Group 4: Implementation and Promotion - A collaborative mechanism among various departments is proposed to ensure the effective implementation of these initiatives, addressing challenges and leveraging resources [6]. - The plan includes a strategy for broad public engagement through traditional and new media to raise awareness and support for the initiatives [6]. - Overall, the initiative seeks to transform place names into vital links between history, culture, and economic development, fostering a high-quality economic environment in Jiangsu [6].