（来源：天津日报） 转自：天津日报 China（中国）和"秦"字有什么关系？开封因为哪位皇帝而改名？《西游记》中的花果山在哪里……这 些答案尽在新蕾出版社的地名文化科普读物《五千年中华地名》中。 作为该社"全景看中华文明"系列新作，该书由南京大学教授胡阿祥、中国人民大学教授华林甫合著，入 选了2025年度"津品出版工程"。接受采访时，两位学者讲述了研究、创作初衷和该书亮点。 "在创作时，我们特别注意以孩子们乐于接受、易于理解的方式将地名中蕴含的丰富信息展现出来。孩 子们了解了地名的来龙去脉，知道了地名背后的人物、 故事，就能拓宽、加深对历史、地理、语文等 相关课程的理解与掌握。"胡阿祥、华林甫寄语读者要"读万卷书，行万里路；行万里路，读无字 书"，"地名知识可以'眼读'，地名体验需要'脚读'，地名感觉期待'心读'。" "地名是一声声亲切的乡音，激活你我的乡情记忆；地名像一盏盏温暖的明灯，照亮你我的寻根之路； 地名如一把把金灿灿的钥匙，引领你我探索中华文明。"胡阿祥、华林甫告诉记者，地名如磁铁般吸引 着他们几十年如一日地进行研究，"我们希望将学术成果大众化，让孩子们跟着课本学地名，跟着地名 了解博大精深的中华文 ...

Core Insights - The article emphasizes the importance of place names in preserving cultural heritage and enhancing local governance, particularly in rural areas of Guangxi, China [1][3][7] Group 1: Cultural Significance of Place Names - Place names serve as cultural symbols that carry collective memories and emotions of local communities, reflecting their historical and cultural identity [1][2] - The "Famous Village Action" initiative aims to deepen the cultural construction of place names, with over 12,000 new village names and 5,000 name signs established this year [1][3] Group 2: Historical Context and Community Involvement - Local officials are actively engaging with residents to gather historical naming materials, ensuring that new names reflect both historical significance and community sentiment [2][3] - The integration of historical context into naming practices helps to preserve local culture and fosters a sense of belonging among residents [2][3] Group 3: Modernization and Technological Integration - The introduction of smart signage in tourist areas enhances navigation and promotes local history, demonstrating the integration of technology in place naming [4][5] - The establishment of a county-level place name information management platform facilitates data sharing among various departments, improving service efficiency [5] Group 4: Economic Impact and Tourism Development - The revitalization of historical sites and the promotion of local culture through place names have led to significant increases in tourism, with some villages reporting visitor numbers up by over 174% [7][8] - The "Jasmine Culture" initiative in Hengzhou has successfully integrated place names with brand promotion, contributing to a 60% market share in the jasmine flower industry [8] Group 5: Governance and Community Empowerment - The governance model in Guangxi emphasizes community participation in naming processes, fostering a sense of ownership and cultural pride among residents [5][6] - The initiative has transformed place naming into a cultural practice that strengthens community ties and enhances local governance effectiveness [5][6][8]

Core Viewpoint - The article emphasizes the importance of place names in cultural heritage and community identity, highlighting the efforts of the Ministry of Civil Affairs during the "14th Five-Year Plan" period to enhance place name management, usage, culture, and services [1]. Group 1: Place Name Management - The Ministry of Civil Affairs has revised and implemented the "Place Name Management Regulations" and its implementation measures [2]. - An innovative place name registration announcement system has been introduced, with over 600,000 newly named places announced on the Ministry's website [2]. Group 2: Place Name Usage - The construction of the National Place Name Information Database continues, with a total of 14.8 million place name data entries recorded [4]. - The database has been accessed nearly 700 million times, promoting the establishment of intelligent place name signs to facilitate navigation for the public [4]. Group 3: Place Name Culture - A comprehensive evaluation system for place name cultural heritage has been established, along with a place name protection directory system [7]. - There is a commitment to preserving historical place names without arbitrary changes, focusing on the protection of "thousand-year-old counties," "thousand-year-old towns," and "thousand-year-old villages," with 60,000 to 80,000 place names included in the protection scope [7].