Group 1: Marketing and Sponsorship Activities - Sichuan liquor companies, including Langjiu and Shede, have joined the sponsorship of the Sichuan Super League, marking a new marketing strategy as the peak season approaches [1][2] - Shede has become the naming sponsor for the Suining team and announced its status as an official supporter of the inaugural Sichuan Super League [2] - Langjiu has launched over 20 "Sichuan Super League co-branded city versions" and plans to implement a comprehensive marketing strategy across 21 cities in Sichuan [2] Group 2: Financial Performance and Business Models - Zhenjiu Li Du Group announced that its new product "Dazhen Zhenjiu" has achieved a revenue of 3.7 billion yuan through a group purchasing model [4][6] - The company has attracted over 7,000 clients to its "Wanshang Alliance," with more than 2,860 clients signing contracts, resulting in sales exceeding 100,000 boxes [6] - Yingjia Gongjiu reported a decline in revenue and profit for the first half of the year, with a target of 7.6 billion yuan in revenue for 2025, reflecting a 3.49% year-on-year growth [8][9] Group 3: Industry Developments and Changes - The China Alcohol Industry ESG Rating Platform 2.0 has been launched, expanding its coverage to include over ten categories of alcoholic beverages [3] - The appointment of Haiying Cheng to the board of Water Jiufang indicates a strategic move to enhance financial oversight, given her background in major beverage companies [12] - The investigation of Zhou Zhenqian from Kweichow Moutai for serious violations highlights ongoing regulatory scrutiny within the industry [13]