"候补几天都抢不到回家的票，看来里约热内泸终于火了？"有泸州网友在小红书上发帖。 21世纪经济报道记者肖夏 最近不少泸州人发现，今年国庆进出泸州的动车、机票紧俏得不寻常。 今年国庆中秋长假期间，泸州将迎来本地少有的大型音乐节，此外"川超"比赛泸州队首场主场赛事也将 开打。多家OTA平台的节前数据显示，泸州今年双节高星酒店预订量翻番，节前一周的机票搜索量同比 增长超过60%，热度远超同体量层级城市。 国庆长假一向是国人的出游高峰期，也是酒水、饮品等快消品的营销阵地，今年因为地方足球联赛和各 类音乐节的加持，受到更多品牌商的关注。 21世纪经济报道记者梳理发现，长假前到长假期间，全国范围内共有二十多场音乐节举行，多集中在非 一线城市，其中南京、常州、泸州、拉萨等地的音乐节不乏酒水、饮料等消费品牌赞助。光是泸州银河 左岸音乐节，赞助商名单里就集齐了泸州老窖（000568）、郎酒、乐堡啤酒等知名品牌。 在"苏超"爆火后，过去几周"赣超"、"湘超"、"渝超"、"鲁超"、"川超"等地方城市联赛纷纷开赛，成为 各地拉动周末经济、夜间经济的新亮点。 成都近年赛事经济的活跃，给"川超"奠定了人气基础。 9月20日傍晚，2万多名 ...

21世纪经济报道记者肖夏 最近不少泸州人发现，今年国庆进出泸州的动车、机票紧俏得不寻常。 "候补几天都抢不到回家的票，看来里约热内泸终于火了？"有泸州网友在小红书上发帖。 今年国庆中秋长假期间，泸州将迎来本地少有的大型音乐节，此外"川超"比赛泸州队首场主场赛事也将 开打。多家OTA平台的节前数据显示，泸州今年双节高星酒店预订量翻番，节前一周的机票搜索量同比 增长超过60%，热度远超同体量层级城市。 这也同样吸引了正在开展旺季营销的酒企。21世纪经济报道记者不完全梳理，全国共有近20场地方城市 联赛将在长假前夕到长假期间开打，吸引了包括五粮液、郎酒、泸州老窖、舍得沱牌、重庆啤酒、四特 酒、黄河啤酒等各地酒企支持。 成都近年赛事经济的活跃，给"川超"奠定了人气基础。 9月20日傍晚，2万多名观众冒雨登上了成都双流体育中心的看台，等待2025-2026四川省城市足球联赛 揭幕战吹响。 "双流体育中心很久没这么热闹了，外面球迷嘉年华摆摊的老板高兴惨了。"家住成都双流的张慧超对21 世纪经济报道记者说。首场"川超"是成都队主场对阵遂宁队。张慧超老家在遂宁射洪，定居成都多年。 为了看老家、新家球队对阵，他早就抢好了门票。 ...

Core Viewpoint - Shede Liquor achieved significant improvement in its Q1 2025 performance, with net profit surpassing the total for the entire year of 2024, indicating a successful strategic shift towards rational growth and inventory reduction [1][2][3]. Financial Performance - Q1 2025 revenue reached 1.576 billion yuan, a 75.68% increase compared to the previous quarter [2] - Net profit for Q1 2025 was 346 million yuan, exceeding the total net profit of 345.8 million yuan for the entire year of 2024 [2] - Operating cash flow net amount increased by 106.76% year-on-year, indicating improved financial health [2] - Inventory costs decreased by 11.25% year-on-year, and management expenses fell by 25.24% year-on-year, reflecting enhanced operational efficiency [3]. Strategic Initiatives - The company has implemented a "stable price, control inventory, and strengthen sales" strategy, leading to a gradual return of inventory to reasonable levels [4] - E-commerce sales grew to 205 million yuan in Q1 2025, a 36.71% year-on-year increase, showcasing the effectiveness of dual-channel optimization [4] - The company is focusing on core products to strengthen market presence, with significant growth in sales of major products during the Spring Festival [4]. Brand Development - Shede Liquor has engaged in various high-visibility marketing initiatives, including sponsorship of cultural events and programs, enhancing brand exposure [5] - The company is actively pursuing a "C-oriented" brand strategy, integrating ecological, cultural, and old liquor elements to enhance brand influence and consumer value [4][5]. Long-term Growth Strategy - The company is developing a liquor tourism integration project, which aims to enhance long-term quality development and local economic growth [6][7] - The project includes the establishment of an ecological brewing industrial park and a cultural resort, aiming to merge international perspectives with Chinese elements [7]. - The resilience and strategic focus on old liquor are expected to yield long-term benefits, with a strong certainty of performance improvement in 2025 [7].

Group 1: Marketing and Sponsorship Activities - Sichuan liquor companies, including Langjiu and Shede, have joined the sponsorship of the Sichuan Super League, marking a new marketing strategy as the peak season approaches [1][2] - Shede has become the naming sponsor for the Suining team and announced its status as an official supporter of the inaugural Sichuan Super League [2] - Langjiu has launched over 20 "Sichuan Super League co-branded city versions" and plans to implement a comprehensive marketing strategy across 21 cities in Sichuan [2] Group 2: Financial Performance and Business Models - Zhenjiu Li Du Group announced that its new product "Dazhen Zhenjiu" has achieved a revenue of 3.7 billion yuan through a group purchasing model [4][6] - The company has attracted over 7,000 clients to its "Wanshang Alliance," with more than 2,860 clients signing contracts, resulting in sales exceeding 100,000 boxes [6] - Yingjia Gongjiu reported a decline in revenue and profit for the first half of the year, with a target of 7.6 billion yuan in revenue for 2025, reflecting a 3.49% year-on-year growth [8][9] Group 3: Industry Developments and Changes - The China Alcohol Industry ESG Rating Platform 2.0 has been launched, expanding its coverage to include over ten categories of alcoholic beverages [3] - The appointment of Haiying Cheng to the board of Water Jiufang indicates a strategic move to enhance financial oversight, given her background in major beverage companies [12] - The investigation of Zhou Zhenqian from Kweichow Moutai for serious violations highlights ongoing regulatory scrutiny within the industry [13]

Core Viewpoint - The 2025-2026 Sichuan Urban Football League (referred to as "Chuan Super") is set to kick off on September 20, 2025, with significant engagement from local brands, particularly Shede Liquor, which aims to leverage the event for brand exposure and consumer interaction [1][2]. Group 1: Event Overview - The opening match tickets sold out within seconds, and related topics on Douyin have garnered over 230 million views, indicating a strong public interest in the event [1]. - The league will feature 28 rounds and a total of 162 matches, with Shede Liquor's brand prominently displayed throughout the season [2]. Group 2: Brand Engagement Strategy - Shede Liquor is not just a sponsor but aims to become a co-builder of the event atmosphere and a promoter of regional football culture [6]. - The brand will launch a series of interactive activities, including "Open Bottle of Tuo Pai to Watch Chuan Super," where fans can receive free samples and participate in various promotions at partner venues [4][6]. Group 3: Local Market Focus - By sponsoring the local team "Suining Shede Gan," Shede Liquor is deepening its connection with the local market and enhancing brand visibility through continuous exposure during training and matches [7][10]. - The branding strategy aligns with the local spirit of "daring to think and act," which resonates with the community and enhances the cultural significance of the brand [9][11]. Group 4: Marketing Impact - The partnership with the Chuan Super league is part of Shede Liquor's broader strategy to enhance consumer engagement and drive sales through sports marketing [12]. - The initiative aims to transform the excitement of the league into consumer enthusiasm, thereby boosting brand recognition and sales in the local market [12].

Core Viewpoint - The "Shede·Oriental Mediterranean" project, a joint investment of 10 billion yuan, aims to integrate liquor and tourism, enhancing the cultural and experiential aspects of the liquor industry while addressing the challenges faced by traditional liquor brands [1][3]. Investment and Project Overview - The project is a collaboration between Shede Liquor, the government of Shehong City, and ClubMed, with a total investment of 10 billion yuan, and is expected to be completed by 2029 [1][2]. - The project includes five thematic areas: "Ecological Shede," "Years of Shede," "Celebration of Shede," "Free Shede," and "Homecoming Shede," each offering different experiential scenarios [2]. Industry Context and Challenges - The liquor and tourism integration is becoming a significant transformation strategy for the liquor industry, with many companies exploring this model [4]. - Despite the growing interest, the liquor tourism sector in China is still in the exploratory phase compared to established wine tourism in regions like Bordeaux and Napa Valley [4]. Operational and Cultural Integration - The core of liquor-tourism integration is not merely adding a tourism component but enhancing the liquor industry through cultural and experiential offerings [3][5]. - The project aims to provide new branding channels and enhance consumer engagement through cultural and emotional experiences [3]. Location and Accessibility - The geographical advantage of Shehong City, located between Chengdu and Chongqing, is crucial for attracting a broader tourist base, with travel times expected to be reduced to one hour due to high-speed rail developments [6]. Professional Management and Sustainability - The integration of professional management resources, such as those from Fosun Tourism, is essential for overcoming operational challenges in the liquor-tourism sector [6]. - The project must establish a sustainable business model, as the tourism industry typically has long investment cycles and relies heavily on real estate [6]. Cultural Depth and Future Outlook - The depth of cultural exploration will determine the success of the liquor-tourism integration, with Shede's unique cultural philosophy being a key asset [7]. - The industry consensus is shifting towards the necessity of liquor-tourism integration, emphasizing the need for companies to assess their capabilities in this area [7].

Core Viewpoint - The "Shede·Oriental Mediterranean" project, a 10 billion yuan investment by Shede Liquor Industry, aims to integrate liquor and tourism, addressing the cyclical fluctuations faced by traditional liquor brands [1][4][6]. Investment and Project Overview - The project is a collaboration between Shede Liquor, the government of Shehong City, and Club Med, with a total investment of 10 billion yuan, and is set to be completed by 2029 [1][4]. - The project includes various experiential segments such as "Ecological Shede," "Years of Shede," "Celebration of Shede," "Free Shede," and "Homecoming Shede," each offering unique experiences [6][8]. Industry Context - The liquor and tourism integration is becoming a significant transformation method for the liquor industry, with many companies exploring this model to enhance their value chain [8][11]. - Compared to mature wine tourism in regions like Bordeaux and Napa Valley, the Chinese liquor industry's integration is still in the exploratory phase [8][11]. Challenges and Strategic Insights - Key challenges include location limitations, operational capabilities, and investment return cycles, with many liquor companies lacking the necessary tourism operation skills [12][11]. - Shede's project benefits from its advantageous location between Chengdu and Chongqing, making it accessible for mass tourism [12]. - The integration of cultural elements into the tourism experience is crucial for the project's success, leveraging Shede's unique cultural brand identity [13][14].

Summary of Key Points Overall Viewpoint - The report highlights that overseas attention is focused on industry tariffs, economic performance, interest rate guidance, and liquidity impacts, with U.S. stock funds preemptively defensive and rotating into interest rate-sensitive sectors such as finance, healthcare, and real estate, as well as U.S. Treasuries and gold benefiting from potential interest rate cuts [3][11][12] - Domestic economic marginal slowdown is noted, but key industries continue to expand, with supply-demand conflicts gradually easing and price indices recovering, making a halt in PPI decline expected [3][11] - The A-share market is anticipated to experience a volatile upward trend supported by three major rebalancing factors, with a focus on technology rotation, interest rate-sensitive trades, and industries benefiting from PPI recovery [3][11][18] Industry and Stock Logic - **Electronics: Lens Technology (300433.SZ)**: The company is expected to achieve total revenue of 69.9 billion yuan in 2024, a year-on-year increase of 28.27%, and a net profit of 3.62 billion yuan, up 19.94%, driven by vertical integration strategies and growth in assembly business [19][22] - **Networking: Shengke Communication-U (688702.SH)**: The company reported a revenue of 508 million yuan in the first half of 2025, a decrease of 4.56%, but a net profit of -24 million yuan, showing a significant year-on-year increase of 58.36% [23][24] - **Electronics: Shengyi Technology (688183.SH)**: The company achieved a revenue of 4.687 billion yuan in 2024, a year-on-year increase of 43.19%, and a net profit of 332 million yuan, turning profitable [28][29] - **Small Cap: Siquan New Materials (301489.SZ)**: The company reported a revenue of 656 million yuan in 2024, a year-on-year increase of 51.1%, with a net profit of 52.45 million yuan, a slight decrease of 3.88% due to increased expenses from new subsidiaries [36][37] - **Automotive: Moulded Technology (000700.SZ)**: The company is expected to generate total sales of 2.04 billion yuan from a luxury car manufacturer and a North American client, with production starting in 2026 [39][40] Key Stock Picks - The report lists ten key stocks, including Lens Technology, Shengke Communication-U, Shengyi Technology, Siquan New Materials, and Moulded Technology, among others, with no specific ranking [4][10]

Core Viewpoint - Shanghai Yuyuan Group reported a decline in overall revenue for the first half of 2025, but showed resilience in its core business with significant growth in the second quarter and a strong focus on jewelry and cultural IP to attract younger consumers [1][5]. Financial Performance - The company achieved a total revenue of 19.1 billion yuan in the first half, with a second-quarter revenue of 10.3 billion yuan, reflecting a quarter-on-quarter growth of 17.6% [1]. - The gross profit margin improved by 1.7 percentage points to 14.1%, and operating cash flow net amount surged by 71% year-on-year to 2.28 billion yuan [1]. - The company ended the period with cash reserves of 11.8 billion yuan, an increase of 1.1 billion yuan since the beginning of the year [1]. Jewelry Business Growth - The jewelry fashion group generated 12.8 billion yuan in revenue, with a gross margin increase of 0.43 percentage points to 7.3% [1]. - The second-quarter revenue for the jewelry segment reached 7.6 billion yuan, marking a 47% quarter-on-quarter increase [1]. - The company launched successful products and IP collaborations, such as the "One String of Good Fortune" lightweight product and the "Tian Guan Ci Fu" series, achieving significant sales in a short period [1]. Global Expansion and Cultural Initiatives - The company reported a global GMV of nearly 600 million yuan, with the share of industrial revenue rising from less than 2% to 3.3% [3]. - Cultural initiatives, such as the "Yuyuan Lantern Festival," have attracted significant international attention, with events held in Paris, Vietnam, and Bangkok [3]. - The company is expanding its brand presence overseas, including the opening of its first international store in London and plans for additional stores in Macau and Kuala Lumpur [3]. Strategic Development - The company is committed to the "Oriental Lifestyle Aesthetics" strategy, focusing on product innovation, brand value enhancement, and creating immersive cultural experiences [5][6]. - Future plans include leveraging AI technology to enhance marketing efficiency and exploring the integration of technology and culture [6]. - The company aims to establish a world-class cultural and commercial travel landmark, targeting over 100 million annual visitors and attracting diverse consumer groups [4][5].

Core Insights - The company reported significant growth in its global business, with a GMV of nearly 600 million yuan in the first half of the year, increasing its revenue share from global operations to 3.3% [1][2] - Cultural export is a key strategy for the company, with initiatives like the Yuyuan Lantern Festival serving as a flagship brand for promoting Chinese culture abroad [1] - The company plans to continue expanding its global footprint through cultural initiatives and business development, aiming to enhance brand influence and provide high-quality products to global consumers [2] Group 1: Global Business Expansion - The company's global business GMV reached nearly 600 million yuan in the first half of the year, with a revenue share of 3.3% from global operations [1] - The Yuyuan Lantern Festival has been successfully introduced in international markets, attracting significant local audiences, such as nearly 200,000 attendees in Paris [1] - The company is leveraging its cultural heritage to promote Chinese brands and products in foreign markets, establishing a solid foundation for future international expansion [1] Group 2: Restaurant and Retail Initiatives - The historic Songhe Lou brand opened its first overseas store in London's Chinatown, offering a new culinary experience for local consumers [2] - The company is accelerating its overseas business in the jewelry and fashion sector, focusing on enhancing product quality and expanding consumer reach [2] - Plans for new stores in Macau and Kuala Lumpur are underway, aiming to establish a standardized opening model for rapid replication [2] Group 3: E-commerce and Market Strategy - The company is actively expanding its presence on mainstream e-commerce platforms, with new stores launched in collaboration with duty-free channels [2] - The company aims to achieve substantial progress in duty-free channels in Hainan by the end of the year, with a focus on Southeast Asia and Hong Kong, Macau, and Taiwan regions [2] - The company emphasizes a dual approach of cultural export and business expansion to drive the global reach of its brands [2]