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2025全国食品安全宣传周启动 京东七鲜上线“全程溯源”守护食品安全
Zhong Jin Zai Xian· 2025-09-12 00:56
Core Viewpoint - The launch of the "Food Safety Quality Full Traceability" system by JD Qixian aims to enhance food safety transparency and consumer trust by providing a comprehensive view of the supply chain from production to retail [1][5]. Group 1: System Features - The "Food Safety Quality Full Traceability" system allows consumers to easily access key food safety information, including supplier qualifications, product testing reports, logistics information, and store inspection results [1][3]. - The system covers six major circulation links, ensuring complete tracking from production to sales, thus providing an "end-to-end" safety guarantee [3][5]. Group 2: Product Offerings - JD Qixian has launched dozens of fresh products that support "full traceability," including various categories such as meat, seafood, vegetables, and fruits [3]. - The "Clean Ingredients" product line, introduced in 2024, has expanded from 193 to nearly 500 products, adhering to strict standards such as no artificial additives and no trans fats [5][7]. Group 3: Market Response - A significant 72% of consumers frequently check food ingredient labels, with younger consumers particularly focused on this aspect [7]. - The "Clean Ingredients" series has seen a 130% year-on-year increase in online sales over the past two months, prompting other players in the instant retail industry to follow suit [7]. Group 4: Industry Impact - JD Qixian's initiatives set a new benchmark for food safety management in the instant retail sector, providing reusable solutions that align with the goals of the 2025 Food Safety Publicity Week [7].