1+N模式
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京东七鲜石家庄首店今日正式开业
Xin Lang Cai Jing· 2025-12-19 14:17
Core Insights - JD Fresh Supermarket has officially opened its first store in Shijiazhuang at the Yuhua Wanda Plaza, marking a significant expansion in the region [1][2] Group 1: Store Features - The vegetable section features "24-hour vegetables" and vegetables from Hong Kong supply bases as the most popular categories [1] - The meat, poultry, and egg section offers "7-day fresh eggs," which are guaranteed to be sold within 7 days of production, with expired products immediately removed from shelves [1] - The store includes a baking kitchen and hot cabinets, allowing consumers to enjoy freshly baked goods made on-site [1] Group 2: Product Offerings - JD Fresh has introduced a unique circular island design in its private label section, featuring the "clean ingredients" series that strictly prohibits artificial additives and genetically modified ingredients [1][2] - The product range covers seven core categories, including snacks, dairy, and baked goods, with nearly 500 products currently available [1][2] Group 3: Business Model - The store employs an innovative "1+N" model, consisting of one central store and multiple satellite stores that work together to provide services [3] - The Yuhua Wanda store serves as the first offline experience center, with five satellite stores already opened and plans for further expansion [3] - These satellite stores focus on instant delivery services, promising to deliver fresh products to consumers within 30 minutes [3] Group 4: Local Business Environment - The local business environment in Shijiazhuang is described as favorable, with efficient service and support from relevant departments facilitating the establishment of the store [2][3] - The concept of "Shijiazhuang speed" and "Shijiazhuang warmth" is highlighted as a confidence booster for the company's development in the area [2][3]
京东七鲜石家庄首店开业,“1+N”模式覆盖社区即时需求
Huan Qiu Wang Zi Xun· 2025-12-19 08:08
Core Insights - JD's Qixian Supermarket has opened its first store in Shijiazhuang, emphasizing quality and efficiency in retail with features like "24-hour vegetables" and "7-day fresh eggs" [1] - The store leverages JD's efficient supply chain and logistics capabilities, offering high-quality fresh produce at competitive prices, such as Chilean cherries at 39.8 yuan per box [1] - The opening marks not just an expansion of physical stores but also the implementation of a service model that includes a "1+N" strategy, combining a central store with multiple satellite stores for enhanced community service and delivery efficiency [1] Product Differentiation - Qixian is focusing on creating a differentiated advantage with its "clean ingredients" product line, which includes nearly 500 items that meet standards for no artificial additives and non-GMO [2] - The store features a dedicated self-brand circular island and offers "25% reduced sugar" baked goods, addressing consumer demand for health and transparency in ingredient lists [2] Local Business Environment - The favorable business environment and efficient service philosophy in Shijiazhuang have been highlighted as key factors for the successful establishment of the store, with local authorities providing comprehensive support to address operational challenges [4]
11月28日提前开启线上配送!石家庄京东七鲜首店又有新消息!
Zhong Jin Zai Xian· 2025-11-28 06:14
Core Insights - JD's Seven Fresh supermarket is set to open its first store in Shijiazhuang at Yuhua Wanda Plaza in December, with online delivery services starting on November 28 for select areas [1][3][7] Group 1: Store Launch and Delivery Services - The first Seven Fresh store will provide a new shopping option for residents, emphasizing a combination of in-store experience and online convenience [1] - Online delivery will be available from two satellite stores, covering multiple neighborhoods and landmarks, with delivery times as fast as 30 minutes [1][3] - The "1+N" model, featuring one central store and multiple satellite stores, aims to enhance delivery efficiency and community service [3] Group 2: Product Offerings and Pricing Strategy - Seven Fresh will offer a variety of fresh products, including popular items like strawberry cakes and fresh salmon, ensuring quality through direct sourcing [5][7] - The supermarket will introduce its own branded products, focusing on freshness and competitive pricing, with promotional offers for new users [5][7] - The strategy includes minimizing middlemen to reduce prices while maintaining product quality, appealing to cost-conscious consumers [7]
京东七鲜扩张背后:消费者投诉不断 服务质量遭质疑
Xi Niu Cai Jing· 2025-07-03 03:24
Group 1 - JD Qixian has signed a contract with Tianjin Kerry Center to open a new store in Tianjin, with plans for additional stores in Beijing and Shijiazhuang later this year [2] - The new store locations include popular shopping areas such as Xihongmen Huiju in Beijing and Yuhua Wanda in Shijiazhuang, with renovations already underway [2] - JD Qixian plans to open dozens of satellite stores and aims to achieve full coverage in the Beijing-Tianjin region by the end of the year [2][6] Group 2 - Consumer complaints about JD Qixian have reached hundreds, with issues related to product quality, delivery service, and after-sales service [2][4] - Specific complaints include undelivered items marked as "signed for" and poor customer service responses, leading to dissatisfaction among consumers [4] - The company has faced criticism for its handling of complaints, with reports of unresponsive customer service and unresolved issues regarding product quality [4][6] Group 3 - Since its inception in 2017, JD Qixian has struggled with strategic direction and management changes, missing key market expansion opportunities until a strategic shift in late 2022 [6] - Under new CEO Xu Ran, JD Qixian has undergone significant reforms, including management restructuring and the optimization of operational efficiency [6] - In 2023, JD Group established an innovative retail department to integrate JD Qixian and JD Grocery, enhancing delivery capabilities and service efficiency [6]
京东七鲜“1+N”模式按下加速键 计划6月份京津地区连开18家仓店
Zhong Jin Zai Xian· 2025-06-03 07:13
Core Insights - JD.com is accelerating its efforts in the instant retail sector, with JD Seven Fresh opening 18 new warehouse stores in the Beijing-Tianjin region in June, aiming for full coverage by the end of the year [1][3] - The company employs a "1 + N" model, which integrates central stores with satellite stores, enhancing operational efficiency and customer experience [3][4] - JD Seven Fresh leverages significant supply chain advantages, including direct sourcing and innovative pricing strategies, to enhance competitiveness and customer satisfaction [3][4] Expansion Strategy - JD Seven Fresh has set ambitious goals, including the addition of 10 warehouses in Beijing before the Spring Festival and 20 in Tianjin by the end of June [3] - The rapid expansion reflects a robust and steady growth strategy, with plans for 100 stores in Beijing and satellite stores [3] Competitive Advantage - The company has introduced a "price penetration" strategy, offering discounts of nearly 20% on core products, alongside efficient delivery services that promise delivery within 30 minutes [3][4] - Customer experience is further enhanced by guarantees such as "late compensation" and "bad return," leading to increased customer repurchase rates [3] Market Positioning - The "1 + N" model effectively addresses the challenges of instant retail, balancing quality, speed, and price, thus providing a superior shopping experience [4] - The extensive network in the Beijing-Tianjin area is expected to boost customer repurchase rates and brand penetration, positioning JD Seven Fresh favorably in the competitive landscape [4]