就在本周五（12月19日）！京东七鲜超市石家庄首店将于裕华万达广场2层正式开业。新店不仅将带来众多"又好又便 宜"的特色商品，更有爆品直降、百款好货买一赠一、新人专享礼等多重福利，进一步丰富本地居民的餐桌选择和购 物体验。 自七鲜宣布入驻以来，石家庄市民的期待值持续拉满，"七鲜必买清单"等讨论刷屏本地社交平台。为了让更多市民提 早享受便利和实惠，京东七鲜自11月28日起已提前开启线上配送服务，并持续扩大覆盖范围，目前配送区域已延伸至 以裕华万达广场为核心的周边大片区域，市民通过京东自营秒送频道、七鲜或七鲜超市微信小程序下单，最快30分钟 即可坐等送货上门。 开业期间，七鲜为石家庄消费者准备了丰富福利：多款人气爆品价格直降，并推出"百款精选好货买一赠一"活动，涵 盖蔬菜水果、肉禽蛋品、饮料酒水、休闲食品、烘焙、水产、家居日用等多品类，一站式满足家庭采购需求。七鲜还 同步上线新人专享礼，新用户可领取最高百元券包，部分专享商品低至0.01元，首单更享免费配送，轻松开启高性价 比购物体验。开业前三天，七鲜全场各个区域更开启试吃活动，邀请市民畅享七鲜特色商品。 水果方面，七鲜也凭借产地直采、海运直达供应链能力，为市民带 ...

庄里人期待已久的京东七鲜超市，终于传来确切开业消息！记者从京东七鲜获悉，石家庄首家京东七鲜 超市将于12月19日在裕华万达广场2层正式开业。依托"产地直采""海捕直达""酒厂直供"等供应链能力 和"最快30分钟送达"的即时配送服务，京东七鲜将在今冬起为市民带来"又好又快又便宜"的购物新体 验。 特色生鲜产品同样亮眼：如七鲜行业首推的"24小时菜"，蔬菜从田间到上架，全程不超过24小时，且实 现全程可溯源，新鲜看得见。水产区的"吊水鱼"则过10天吊水净化，肉质更紧实、口感更纯净、食用更 安心。还有大片厚切、纹理清晰的冰鲜挪威三文鱼，100%精选挪威原料，诱人色泽和入口即化口感， 瞬间唤醒味蕾。 这个冬天，庄里人还能轻松实现"水果自由"。七鲜凭借强大供应链，深入各类水果核心产地直采，确保 自然成熟、汁多味浓，同时通过减少中间环节降低成本，让高品质应季水果更加亲民。从29.9元/盒的 丹东红颜草莓、29.9元/盒起的智利车厘子，到9.8元/盒起的云南高山巨无霸蓝莓，冬季"顶流水果"味甜 价美。 正式开业前，不少石家庄市民已提前体验到七鲜的各类特色商品。自11月28日起，京东七鲜率先开启线 上配送，并持续扩大覆盖范围 ...

这个菜从田间到上架，全程不超24小时。其对"新鲜"的计算，不用业内普遍用的"上架时间"，而是，从 蔬菜被采摘、离开泥土的那一刻倒计时。 中国人对"鲜"的执念，几乎刻在骨子里。但这种执念并非毫无根据，刚摘下的菜，口感更脆嫩鲜甜。从 营养学角度，"新鲜"也几乎等同"高营养密度"。从采摘那一刻起，蔬菜营养会不断流失，一份刚从地里 摘的叶菜，维生素和活性营养要远高于存放多日的同类菜。 很快，消费者就给了"24小时菜"的"更新鲜"积极的正反馈。官方最新披露，上线仅一个多月，京东七鲜 同类蔬菜同比去年实现215%增长。其中，茴香、菠菜苗等新鲜菜月环比超过100%。 一个月前，「零售氪星球」注意到，京东七鲜在业内首推"24小时菜"，把生鲜蔬菜的"新鲜"标尺，往前 推了一大格。 过去几年，国内生鲜零售玩家已从多个角度拆解"好吃"和"健康"的品质密码，有机菜、高山菜、霜打 菜、富硒菜……从产地风土、种植方式、营养到背后的文化故事，各有主打。 一头向上游源头延伸，把不同品类分门别类，为每一种设定从采收、地头短驳到入仓、上架的最长流转 时长，不再只是"差不多就行"；一头连向终端销售，结合门店端的销量预估，提前安排好第二天采收和 发 ...

Core Insights - JD's 11.11 event showcased significant growth in online and offline sales through innovative business models and enhanced supply chain collaboration, particularly highlighting the "1+N" model of JD Seven Fresh, which achieved a 180% year-on-year increase in online orders [1][3] Supply Chain Optimization - JD Seven Fresh has focused on deep supply chain optimization, implementing direct sourcing from production areas, sea capture, and direct supply from wineries, combined with various promotional strategies to merge "quality living" with "rational consumption" [3][12] - The sales of organic and selenium-rich vegetables surged over 300% year-on-year, reflecting a growing consumer awareness of healthy eating [3] Product Offerings and Promotions - In the meat category, high-quality products like antibiotic-free large fresh eggs and ice-fresh pork ribs saw significant sales, with promotional strategies leading to price reductions of approximately 20% [5] - The seafood segment introduced new products like "suspended water fish," which underwent a purification process exceeding industry standards, resulting in increased sales [5] Fruit and Self-Brand Growth - The fruit category utilized the "Seven Fresh Fruit Good Taste List" to recommend high-quality fruits, with notable sales increases for specific varieties [7] - Self-branded products contributed to a 245% year-on-year increase in overall transaction volume, with high repurchase rates for items like fresh milk and 100% NFC juice [9] Health and Wellness Integration - New health-focused products, including traditional wellness items, gained popularity, showcasing the blend of traditional health wisdom with modern retail [10] - JD Seven Fresh's approach during 11.11 emphasized a comprehensive quality consumption chain, from sourcing to delivery, promoting a new trend in health, transparency, and trust in food consumption [12]

Core Insights - The annual JD 11.11 Global Shopping Festival has reignited interest in the fresh food market, with JD Seven Fresh focusing on a "good, fast, and cheap" consumer experience through various promotional activities [1] - JD Seven Fresh has launched a pre-sale for live king crabs at a price of 599 yuan each, which is nearly 25% lower than competitors, attracting significant consumer attention [3] - The company emphasizes its supply chain capabilities to ensure the freshness of the king crabs, utilizing low-temperature, high-oxygen environments during transport [3][6] Promotions and Product Offerings - The live king crabs available for pre-sale weigh between 1.5-2 kg, suitable for family consumption, and can be prepared using various cooking methods [6] - In addition to king crabs, JD Seven Fresh is promoting "freshwater hairy crabs" at a price of 199 yuan for a set of 8, which is about 40% cheaper than other platforms, targeting family gatherings and gift-giving scenarios [7] - The company has also introduced a range of high-quality hot pot ingredients and a "24-hour vegetable" series, ensuring freshness and meeting consumer demands for healthy and convenient options [9] Market Trends and Competitive Landscape - Industry experts note that fresh food platforms are increasingly focusing on "price power" and "product power," indicating a shift in competition from speed to a combination of quality, affordability, and experience [10] - JD Seven Fresh's effective supply chain and "1+N" delivery model have positioned it well in the market, reinforcing the perception of "good, fast, and cheap" among consumers [10] - The company is expected to continue leveraging its supply chain advantages to meet consumer demands for high-quality living as the JD 11.11 event progresses [10]

Core Insights - JD Fresh's first store in Shijiazhuang is set to open in December, marking a significant expansion in the North China region and the Beijing-Tianjin-Hebei area [1][12] - There is strong consumer anticipation for JD Fresh's arrival, reflecting a high demand for quality fresh produce among Shijiazhuang residents [3][12] Expansion Strategy - JD Fresh is accelerating its expansion in the Beijing-Tianjin-Hebei region, with recent openings including a store in Beijing's Wangjing area that saw significant foot traffic on its opening day [9][10] - The company plans to open additional stores in key commercial areas, including Xihongmen and Tianjin, while also launching community-focused "satellite stores" to enhance service coverage [10][12] Product Offering - The Shijiazhuang store will feature competitively priced products and a unique "24-hour vegetable" initiative, ensuring fresh produce is delivered from farms to stores within 24 hours [5][12] - JD Fresh will introduce various proprietary products, including health-focused items developed in collaboration with traditional brands, catering to modern consumer needs [5][12] Employment Impact - The opening of the new store has led to a comprehensive recruitment drive, creating job opportunities across various roles and contributing positively to the local job market [7][12] - JD Fresh offers competitive salaries and a range of employee benefits, including social insurance and performance bonuses [7] Customer Experience - The store aims to provide an "excellent, fast, and affordable" shopping experience, leveraging JD's strong supply chain capabilities to minimize costs while maintaining quality [12] - The "1+N" model allows for both in-store shopping and online ordering with rapid delivery options, enhancing convenience for consumers [10][12]

Core Insights - The article highlights the launch of JD's "24-hour vegetables" initiative, which ensures that fresh produce is delivered from farm to shelf within 24 hours, setting a new standard for freshness in the industry [1][10] - This initiative shifts the definition of freshness from the time of sale to the time of harvest, emphasizing the importance of the entire supply chain [3][10] Supply Chain Efficiency - JD has optimized the supply chain for various vegetable categories, achieving a 30%-50% improvement in overall circulation time, ensuring that vegetables reach shelves within 24 hours [3][5] - The process includes systematic improvements at every stage, from harvesting to delivery, with specific time regulations for each vegetable type [5] Traceability and Food Safety - JD has introduced a self-developed "Food Safety Quality Full Traceability" system, allowing consumers to trace the entire journey of their vegetables from the farm to the store [7][10] - The traceability system provides detailed information about the growing conditions, transportation, and storage, ensuring transparency and safety for consumers [8] Consumer Experience - The "24-hour vegetables" initiative not only enhances supply chain efficiency but also redefines freshness standards in the fresh produce market, offering consumers a transparent commitment to quality [10] - By ensuring that vegetables are harvested in the morning and delivered by evening, JD provides a unique selling proposition that emphasizes freshness and quality [5][10]