Core Insights - The article highlights the launch of JD's "24-hour vegetables" initiative, which ensures that fresh produce is delivered from farm to shelf within 24 hours, setting a new standard for freshness in the industry [1][10] - This initiative shifts the definition of freshness from the time of sale to the time of harvest, emphasizing the importance of the entire supply chain [3][10] Supply Chain Efficiency - JD has optimized the supply chain for various vegetable categories, achieving a 30%-50% improvement in overall circulation time, ensuring that vegetables reach shelves within 24 hours [3][5] - The process includes systematic improvements at every stage, from harvesting to delivery, with specific time regulations for each vegetable type [5] Traceability and Food Safety - JD has introduced a self-developed "Food Safety Quality Full Traceability" system, allowing consumers to trace the entire journey of their vegetables from the farm to the store [7][10] - The traceability system provides detailed information about the growing conditions, transportation, and storage, ensuring transparency and safety for consumers [8] Consumer Experience - The "24-hour vegetables" initiative not only enhances supply chain efficiency but also redefines freshness standards in the fresh produce market, offering consumers a transparent commitment to quality [10] - By ensuring that vegetables are harvested in the morning and delivered by evening, JD provides a unique selling proposition that emphasizes freshness and quality [5][10]

Core Viewpoint - The launch of the "Food Safety Quality Full Traceability" system by JD Qixian aims to enhance food safety transparency and consumer trust by providing a comprehensive view of the supply chain from production to retail [1][5]. Group 1: System Features - The "Food Safety Quality Full Traceability" system allows consumers to easily access key food safety information, including supplier qualifications, product testing reports, logistics information, and store inspection results [1][3]. - The system covers six major circulation links, ensuring complete tracking from production to sales, thus providing an "end-to-end" safety guarantee [3][5]. Group 2: Product Offerings - JD Qixian has launched dozens of fresh products that support "full traceability," including various categories such as meat, seafood, vegetables, and fruits [3]. - The "Clean Ingredients" product line, introduced in 2024, has expanded from 193 to nearly 500 products, adhering to strict standards such as no artificial additives and no trans fats [5][7]. Group 3: Market Response - A significant 72% of consumers frequently check food ingredient labels, with younger consumers particularly focused on this aspect [7]. - The "Clean Ingredients" series has seen a 130% year-on-year increase in online sales over the past two months, prompting other players in the instant retail industry to follow suit [7]. Group 4: Industry Impact - JD Qixian's initiatives set a new benchmark for food safety management in the instant retail sector, providing reusable solutions that align with the goals of the 2025 Food Safety Publicity Week [7].