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下沉市场走访:从南到北,高级餐厅/宾馆纷纷加入外摆阵营
Sou Hu Cai Jing· 2025-08-05 15:00
Core Viewpoint - The rise of outdoor dining, or "外摆经济," is a response to economic pressures, allowing traditional high-end restaurants and hotels to adapt by offering quality food at affordable prices to attract a broader customer base [1][8]. Group 1: Observations from Field Visits - The trend of outdoor dining is becoming increasingly popular across various regions, with establishments from high-end hotels to local eateries adopting this model to survive [1][2][3]. - A notable example is the Meidia Hotel in Hangzhou, which has embraced outdoor dining even during peak tourist seasons, showcasing adaptability in challenging times [2][3]. - In Shanxi, a local restaurant named "Most Loved Mom's Cooking" attracted long queues for its affordable offerings, contrasting sharply with the lack of customers in many high-end dining venues [5]. - In the Beijing-Tianjin-Hebei region, vendors are selling crayfish at prices as low as 1 yuan each, demonstrating the affordability and appeal of outdoor dining [6]. Group 2: Benefits of Outdoor Dining - Outdoor dining benefits both supply and demand sides, acting as a tool for businesses to reach new customer segments while providing consumers with high-quality food at lower prices [9][10]. - For businesses, outdoor dining allows them to tap into previously unreachable consumer groups, thus enhancing their market reach [9]. - For consumers, outdoor dining offers a convenient and cost-effective way to enjoy quality meals without the formalities of traditional dining [10]. Group 3: Policy Recommendations - The outdoor dining model is not new and has historical precedents, yet some regions remain hesitant due to concerns about aesthetics and safety [11][12]. - To promote outdoor dining, regions should adopt a more open approach, simplifying approval processes and establishing clear guidelines for businesses [13][14]. - Effective management strategies should be implemented to balance urban aesthetics with the vibrancy of outdoor dining, ensuring it becomes a valued part of urban life rather than a nuisance [13][14].