转自：新华财经 行业动态 1.两项酒类管理标准公开征求意见 8月5日，根据商务部相关行业标准项目计划，中国酒业协会编制完成的《酒类商品批发经营管理规范（征求意见稿）》《酒类商品零售经营管理规范（征求意见稿）》行业标准公开征求意见。根 2.《柔雅型白酒》团标将于8月24日实施 近日，全国团体标准信息平台显示，湖北省食品工业协会发布的T/HBSPX 0001—2025《柔雅型白酒》团体标准将于2025年8月24日起实施。此标准明确界定了柔雅型白酒的术语和定义，对其 3.贵州发布5.35亿元酒类项目 1.贵州茅台酒新品上市 8月8日，贵州茅台酒（五星商标上市70周年纪念）新品上市，在茅台官方直销平台——i茅台APP上发售。该产品限量25568瓶，对应70年的25568个日夜，以"一日一瓶"作为独特的产品身份标 2.泸州老窖浙江地区2024年销售额超25亿元 8月3日-4日，浙江省酒类流通协会赴泸州老窖国窖酒类销售股份有限公司考察，并以"共酿新篇 赢领浙江"为主题开展战略协作座谈交流。会上，泸州老窖国窖酒类销售股份有限公司浙江省区总 3.盒马联合川酒集团推出三款白酒新品 据川酒销售官方消息，盒马携手川酒集团将于今夏推 ...

Core Viewpoint - The retail channels are transforming from "selling alcohol" to "defining alcohol," significantly impacting the Chinese liquor industry by enhancing their power and influence over product development and consumer engagement [2][4][15]. Group 1: Industry Dynamics - Retail brands are evolving from mere channel distributors to value chain leaders, actively participating in product design and consumer experience [4][15]. - This transformation is evident across the country, indicating a collective awakening among retail giants to redefine their roles in the liquor market [4][15]. - The shift in roles enhances the bargaining power of retail channels, allowing them to directly connect with suppliers, optimize inventory management, and improve logistics efficiency [4][15]. Group 2: Changes in Pricing Power - Traditional liquor companies have relied on cultural marketing to maintain high profit margins, but this is being challenged as retail brands gain influence [9][10]. - For instance, the collaboration between Pang Donglai and "Jiu Gui · Free Love" revealed a cost of 168.26 yuan with a profit margin of only 15.87%, contrasting sharply with traditional liquor brands [9][10]. - This transparency in pricing and costs is expected to further compress the profit margins of established liquor brands [9][10]. Group 3: Evolution of Consumption Scenarios - The role of retail channels is reshaping traditional consumption scenarios, moving liquor from high-end social events to everyday consumption contexts [10][12]. - Liquor is increasingly being integrated into daily purchases, family meals, and casual gatherings, thus becoming a part of regular consumer choices [10][12]. - The rise of instant retail is accelerating this shift, challenging the perception of liquor as merely a social currency [10][12]. Group 4: Brand Value Dilution - The dominance of retail channels is leading to a dilution of brand value, as liquor products are increasingly viewed as functional beverages rather than cultural symbols [13][14]. - Younger consumers are prioritizing taste, price, and convenience over brand heritage and cultural significance, posing a challenge to traditional liquor companies that rely on brand loyalty [13][14]. - To adapt, liquor brands must innovate and engage with younger consumers while maintaining their unique brand identities [14][18]. Group 5: Industry Efficiency and Risks - The involvement of retail channels is driving significant improvements in industry efficiency, enabling quicker market responses and reduced inventory issues [15][18]. - However, this efficiency comes with risks, such as potential loss of brand autonomy and the threat of price wars in the market [17][18]. - Liquor companies must balance leveraging retail advantages with maintaining brand integrity and market position to navigate these challenges effectively [17][18].