Core Viewpoint - The article highlights the journey of the founders of "Surry Hills" bakery in Chongqing, emphasizing their commitment to creating unique bread using natural fermentation methods and local flavors, while also reflecting on their personal experiences and memories associated with the name and concept of the bakery [3][4][8]. Group 1: Founders' Background and Philosophy - The founders, Xiaobai and Stephanie, draw inspiration from their experiences in Surry Hills, Sydney, and aim to replicate the community feel and unique flavors in Chongqing [8][9]. - They focus on using natural sourdough as the foundation of their bakery, believing it offers a depth of flavor and character that mass-produced bread lacks [9][12]. Group 2: Product Development and Innovation - Surry Hills has developed over ten varieties of natural sourdough, creating a unique sourdough system that serves as the brand's core identity [12][14]. - The bakery incorporates local ingredients and flavors, such as the addition of Chongqing cured meat to ciabatta, which has become popular among foreign customers for its regional representation [20][21]. - They have also innovated traditional recipes by softening dough with potato puree and using specialty flours to cater to local tastes [24][25]. Group 3: Market Strategy and Customer Engagement - Surry Hills adopts a "small but beautiful" differentiation strategy, avoiding mass-market products and focusing on unique offerings that reflect their brand identity [43][44]. - The bakery engages with customers through quarterly tasting events, fostering a sense of community and loyalty among frequent buyers [47]. - They have launched a nationwide ordering system via a mini-program, balancing the need for online sales with the desire to maintain product quality [49][51]. Group 4: Future Goals and Vision - The founders aim to establish their signature products, such as the sourdough toast and dacquoise, as iconic flavors in Chongqing within three years [51]. - They emphasize the importance of product quality over marketing, aspiring to create a lasting legacy similar to century-old Japanese bakeries [51].

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