海南启动2026年春节假日旅游暖心服务行动 服务跨海前移 维权现场快处 服务保障更周全。为缓解过海车辆等待压力，我省支持在广东徐闻生态工业集聚区设立自驾临时服 务中心，提供咨询、休息与应急服务。海口与徐闻还将在两地港口互设旅游咨询服务站点，实现跨海旅 游信息无缝对接。全省旅游景区将规范设立"暖心服务站"，免费提供热水、应急药品、手机充电、冬衣 寄存等便民服务。针对老年人、儿童、残障人士等群体，景区将增加人工服务窗口，提供全程协助。 文旅活动更丰富。春节期间，我省将推出"博物馆里过大年""非遗馆里过大年"等一系列惠民文化活 动，并举办"启航自贸港-文化艺术季"、万春会、换花节等特色文旅活动，营造"周周有戏、日日精 彩"的节日氛围。 市场监管更有力。各市县将加强旅游市场秩序和安全生产检查，严厉打击"不合理低价游"、强迫消 费、无证经营等违法违规行为。同时，健全旅游投诉快速处理机制，在重点景区设立"消费维权点"，及 时化解纠纷，保障游客合法权益。 省旅文厅相关负责人表示，将联合各有关单位压实主体责任，结合工作实际，细化举措、明确节 点、责任到人，确保各项工作承接有力、执行有序、推进有效，共同营造"暖心海南"的节日旅 ...

Core Viewpoint - Hainan aims to enhance tourist experience and service quality during the upcoming Spring Festival peak by focusing on three core dimensions: experience upgrade, service improvement, and consumer protection [1][2]. Group 1: Experience Upgrade - Hainan will leverage technology to improve service efficiency, including enhancing the "Cool Travel Hainan" platform with multi-language AI assistant features for easy access to flight dynamics, scenic area traffic, and ferry reservations [1]. - The implementation of service brands like "Chief Quality Officer" and "Smiling Hainan" will be promoted, utilizing a feedback system to drive service upgrades across the board [1]. Group 2: Service Improvement - A series of cultural and tourism activities will be organized across the province, focusing on the Spring Festival and Lantern Festival, integrating local heritage, cuisine, and creating a one-stop vacation experience [2]. - The province will enforce a strict complaint handling mechanism, ensuring that tourist complaints are addressed within 3 minutes for acceptance, 30 minutes for processing, and 48 hours for resolution [2]. Group 3: Consumer Protection - Hainan will deepen the "Hainan Worry-Free Travel" compensation system to protect tourists' rights effectively and will collaborate with law enforcement to combat illegal practices such as unreasonable low-price tours and forced shopping [2]. - The province has committed to a "Tourism Service Quality Improvement Year" starting in 2025, aiming for coordinated efforts among government departments, industry associations, and tourism enterprises to create a high-quality travel environment [2].