Group 1 - JD.com officially launched its own coffee brand "Qixian Coffee," emphasizing a health concept of "only using fresh milk" to expand its quality layout in daily consumption [1] - The product line includes various freshly made beverages such as coconut latte, aromatic Americano, and autumn pear fresh milk latte, with a promotional "100 billion subsidy" campaign that prices some drinks below 10 yuan, including the aromatic Americano at a post-coupon price of 6.18 yuan [1] - JD.com aims to extend the quality lifestyle concept to users' daily scenarios through coffee, a high-frequency consumer product [2] Group 2 - JD.com announced plans to invest 10 billion yuan to open 10,000 Qixian Coffee stores within three years as part of a partner recruitment initiative [3]