Group 1 - JD.com officially launched its own coffee brand "Qixian Coffee," emphasizing a health concept of "only using fresh milk" to expand its quality layout in daily consumption [1] - The product line includes various freshly made beverages such as coconut latte, aromatic Americano, and autumn pear fresh milk latte, with a promotional "100 billion subsidy" campaign that prices some drinks below 10 yuan, including the aromatic Americano at a post-coupon price of 6.18 yuan [1] - JD.com aims to extend the quality lifestyle concept to users' daily scenarios through coffee, a high-frequency consumer product [2] Group 2 - JD.com announced plans to invest 10 billion yuan to open 10,000 Qixian Coffee stores within three years as part of a partner recruitment initiative [3]

Core Viewpoint - JD.com has launched its fresh beverage brand "Qixian Coffee," aiming to provide a healthier and fresher coffee experience using only fresh milk [1] Group 1: Product Offering - Qixian Coffee emphasizes the use of fresh milk, avoiding creamers and non-dairy products, and aims to enhance both nutritional value and taste [2] - The selected high-calcium fresh milk contains 4.0 grams of protein and 130 milligrams of calcium per 100 milliliters, sourced from a premium dairy farm in Ulanqab [2] - Signature products include fresh milk lattes and have received positive feedback from consumers [2] Group 2: Market Expansion - Qixian Coffee is expanding steadily, opening 3 to 5 new stores weekly, with plans to cover major districts in Beijing by the end of the year [4] - The brand is collaborating with other coffee brands for product development and supply chain synergy, including a partnership with MINI-CO for new product offerings [4] - Qixian Coffee is actively recruiting various venue partners, including supermarkets, restaurants, and hotels, to broaden its market presence [4]