对于热搜榜单的公共性价值，当时有专家指出，热搜机制本质是一项控制"可见性"的权力，隐含着社会注意力的配置权。 小红书摊上大事了，但对小红书来说，也许这不是坏事。 短短一天时间，#小红书被查# 的话题，近3亿阅读量。 这一个多月以来，小红书和很多用户的关系，已经相当紧张。那些感觉自己的信息流被明星动态污染的用户，终于有了吐槽的地方。 特别是热搜榜单，不少用户放出了之前赵露思霸榜的截图。我那几天没有截图，但是看到热搜上的5个赵露思，确实有点震撼。 不能说其他平台的热搜完全没有商业化。甚至还有一些公司，以能做热搜闻名，背后也有一个相当成熟的产业链。 对于热搜榜单的公共性价值，当时有专家指出：热搜机制本质是一项控制"可见性"的权力，隐含着社会注意力的配置权。当注意力资源成为一种稀缺品 时，可能被滥用。专家认为，平台不能去人为干预榜单，而且还有责任识别热门话题的真伪。 这种行业惯例，理论上来说是不应该出错的。 小红书很快通过官方账号@薯队长 发布公告称，"诚恳认错，认真落实整改"，第一时间成立整改专项小组，推进热搜榜单专项生态治理。但公告内没有 具体解释"炒作明星个人动态和琐事类词条等不良信息内容"。 虽然许多用户们把 ...

Core Viewpoint - The gravity eye mask, a new sleep aid product, has gained significant popularity in the Chinese market, with sales increasing rapidly due to rising sleep issues among the population and innovative marketing strategies [2][9][13]. Industry Overview - The gravity eye mask market is part of the broader sleep economy, which is projected to exceed 570 billion yuan by 2025 in China [13]. - The industry is experiencing a growth rate of approximately 40%, driven by an increasing number of individuals suffering from sleep disorders, which currently affects around 500 million adults in China [9][10]. Product Insights - Gravity eye masks typically weigh around 250 grams and are designed to provide a gentle pressure that mimics the feeling of being hugged, promoting blood circulation around the eyes [2]. - The product has seen a 100% year-on-year sales increase during major shopping events like the Tmall 618 promotion [2]. - The MiDuDog brand has reported over 10 million yuan in sales from gravity eye masks alone within a year [2]. Consumer Trends - There is a growing demand for sleep aid products among young consumers, with various brands launching innovative products such as sleep-enhancing essential oils and beverages [2]. - The gravity eye mask has sparked mixed reactions on social media, with some users praising it as a "sleeping artifact" while others criticize it as a "smart tax" due to usability issues [3]. Competitive Landscape - Domestic brands like MiDuDog are leveraging local supply chains to offer gravity eye masks at competitive prices, significantly lower than their foreign counterparts [4]. - The market is characterized by a lack of saturation, providing ample profit margins for brands to invest in research and development [11]. Marketing and Distribution - Brands are increasingly focusing on online channels for marketing, utilizing platforms like Xiaohongshu and Douyin for direct sales and consumer education [12]. - MiDuDog has expanded its reach by launching products on international platforms like Amazon, capitalizing on its domestic supply chain advantages [12]. Future Outlook - The gravity eye mask segment is expected to continue growing, with innovations in materials and functionalities to meet diverse consumer needs [11]. - As the sleep economy expands, brands that prioritize user experience and address sleep-related pain points are likely to emerge as leaders in the market [13].