近期，一款名为重力眼罩的产品在各大电商平台迅速走红，成为众多消费者追捧的"助眠神器"。有 商家称，这款重约250克的重力眼罩能够精准按压睛明穴、印堂穴等穴位，帮助人们更快、更好地入 睡。 核心原理并非穴位按压 在电商平台上，众多商家打出"精准按压穴位"等宣传语，以此吸引消费者购买重力眼罩。不少消费 者反馈，使用重力眼罩后，入睡速度似乎有所加快，睡眠质量也有一定程度提升。不过，也有部分消费 者表示，其助眠效果并不明显，甚至有人觉得使用后反而有些不适。 在首都医科大学附属北京世纪坛医院眼科主任医师解晓斌看来，商家宣传的"精准按压穴位"大多是 营销话术，重力眼罩的助眠原理并非穴位按压。 "250克的重量分摊在整个眼周区域，对单个穴位的刺激压力十分有限。"解晓斌说，同时，每个人 面部骨骼和穴位位置存在差异，重力眼罩无法做到对每个人的穴位都进行精准按压。 既然重力眼罩助眠并非依靠穴位按压，那为何还有消费者在使用后感觉睡眠质量有所改善呢？ "重力眼罩的助眠原理与近年来流行的重力毯等助眠产品的助眠原理类似，即通过均匀、持续的压 力刺激，激发人体的自发性知觉经络反应。"解晓斌解释，这种压力能够促使身体分泌催产素等让人放 松和 ...

Core Viewpoint - The introduction of "Good Night Milk" by Hema, which contains a low level of melatonin, has sparked discussions regarding its effectiveness and marketing claims related to sleep improvement [1][5][6]. Group 1: Product Details - Hema's "Good Night Milk" is produced by Beijing Sanyuan Foods Co., emphasizing "10 times+ native melatonin," with each 250ml bottle containing 12,500pg of melatonin, equivalent to 0.0000125mg [1][4]. - The product's melatonin content is significantly lower than the recommended dosage of 0.1mg-0.3mg for sleep improvement, raising concerns about its efficacy [4][5]. - Prior to Hema's launch, Sanyuan introduced "Ultimate Good Night Milk" on March 21, 2023, also claiming high melatonin content [6][8]. Group 2: Regulatory and Marketing Concerns - In China, melatonin is classified as a health food ingredient, requiring specific labeling, yet Hema's product states it "cannot replace health products" [5]. - Experts indicate that the evidence supporting melatonin's effectiveness for sleep improvement is insufficient, as it primarily aids those with melatonin deficiency or jet lag [5][6]. - Legal experts suggest that Hema's marketing does not explicitly claim sleep benefits, potentially avoiding false advertising allegations under food safety regulations [5][6]. Group 3: Company Performance and Market Context - Sanyuan has applied for a patent related to increasing melatonin content in milk, which was granted in September 2023, indicating a strategic focus on enhancing product offerings [8][12]. - Sanyuan's revenue has declined from a peak of 8.8 billion yuan in 2021 to an estimated 7 billion yuan in 2024, with a significant drop in its Beijing market revenue by 28.79% year-on-year [19].