Core Viewpoint - The company, Guangdong Jintieniu Shelf Co., Ltd., is launching a brand strategy upgrade aimed at driving the warehousing shelf industry towards standardization, intelligence, and internationalization by 2025 [1][22]. Group 1: Company Overview - Founded in 2013 and headquartered in Guangzhou, the company is recognized as a national high-tech enterprise and a "little giant" in specialized and innovative sectors [3]. - The company operates two intelligent production bases with an annual output value of 1 billion yuan and holds over 50 patents, including three national invention patents [3]. - Its core products, including loft shelves and heavy-duty shelves, dominate the market in South China, serving over 100 countries and regions with an installation area exceeding 10 million square meters [3]. Group 2: Brand Strategy and Innovation - The company is focusing on "brand renewal and technological breakthroughs" to create a differentiated competitive advantage amid increasing industry homogenization and evolving customer demands [5]. - The new brand positioning emphasizes "trust" and "innovation," aiming to establish a reliable and innovative image in the warehousing shelf industry [7]. - The introduction of a new visual identity system, featuring "vibrant new orange" as the primary color, integrates industrial aesthetics with modern technology to enhance the brand image [10]. Group 3: Quality Commitment and Product Development - The company has made a significant quality commitment with the slogan "better loft | platform | shelves, durable for 30 years," reflecting confidence in its products and quality [20]. - It implements a full lifecycle quality management system, utilizing advanced technologies such as automotive-grade spraying and modular design to achieve international leading standards in corrosion resistance and load-bearing performance [20]. - The company is actively participating in industry standard formulation and is committed to providing high-quality, cost-effective warehousing solutions to global customers [5][20]. Group 4: Industry Trends and Future Outlook - The company's innovative initiatives are setting new trends in the warehousing shelf industry, making storage spaces fashionable and modern through the introduction of trendy color systems and customized solutions [17]. - The company is responding to the national call for high-quality manufacturing development, with a new 1 billion yuan intelligent warehousing equipment industrial park set to be operational by the end of 2025 [22]. - Looking ahead, the company aims to provide efficient, safe, and sustainable solutions for global warehousing and industrial spaces, aspiring to become a global leader in reshaping productivity in industrial and logistics sectors [24][25].

Core Viewpoint - Guangdong Jintieniu Shelf Co., Ltd. has launched a new brand strategy focused on "technology-driven, quality-leading, and brand-empowering" to address the challenges of homogenization and low-level development in the domestic warehouse shelf industry [1][3] Industry Challenges - The warehouse shelf and equipment market in China is valued at 400 billion, facing severe challenges such as: - Technical and process homogenization with rampant low-level imitation [3] - Malicious price competition sacrificing product quality and safety [3] - Prevalence of false promises and substandard products [3] - Unregulated operations leading to unreliable installation and after-sales service [3] Strategic Initiatives - Jintieniu proposes a solution to break the industry deadlock by focusing on: - Brand operation to create a trustworthy brand [3] - Standardized operations prioritizing customer interests and initiating an industry integrity initiative [3] - Continuous innovation in technology and materials [4] - Enhanced professional services with a dedicated planning and design team [4] Company Strengths - Established in 2013, Jintieniu has become a leading player in the industry with: - Two intelligent production bases generating over 1 billion annually [5] - Over 50 patents, including 3 national invention patents, and recognized as a national high-tech enterprise [5] - Leading market share in high-end products in South China [5] - A global service network covering over 100 countries and regions, serving more than 100,000 clients [5] Brand Strategy - The new brand positioning emphasizes trust and innovation, with the slogan "China's Good Shelf is Jintieniu!" [7] - A trust system is being built through standardized operations, advanced technology, high-quality products, and comprehensive service [7] Product Commitment - Jintieniu has introduced a significant quality commitment of "more robust lofts/platforms/shelves, durable for 30 years," supported by: - Core technologies such as automotive-grade coating and modular design [10][11] - A comprehensive quality control system covering the entire product lifecycle [11] - Over 50 patented technologies ensuring durability and safety [11] Color Innovation - The company has launched the 2025 global shelf color trend system, Jetnu Colors, introducing seven thematic colors and dual-color schemes to enhance the aesthetic value of industrial spaces [15] Market Focus - Jintieniu aims to provide customized warehouse space solutions for various industries, including logistics, automotive parts, e-commerce, and apparel [18] National Strategy Alignment - The company is responding to the national call for high-quality manufacturing by investing in a 1 billion-level intelligent storage equipment industrial park, set to be operational by the end of 2025 [20] - The focus will be on customized storage needs for strategic emerging industries such as new energy and biomedicine [20]

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