在抵达消费者餐桌之前，一杯牛奶需要完成一场横跨种植、养殖、原料、研发、制造、质检与包装的系 统性旅程。近日，由伊利集团联合网易新闻共同出品的首部牛奶全产业链纪录片《超级牛奶》正式上 线。纪录片以产业链为观察对象、以品质为核心线索，系统呈现了一杯牛奶从源头到终端的"品质马拉 松"，也勾勒出中国乳业在全球范围内深度整合资源、协同创新的发展图景。 作为一部立足行业、面向全球的产业纪录片，《超级牛奶》不仅关注产品本身，更将镜头对准支撑乳业 高质量发展的底层能力——全球产业链的构建与协同。纪录片拍摄足迹遍及中国、英国、新西兰、丹 麦、荷兰、泰国、印尼等多个国家，走进利乐、基伊埃（GEA）、施耐德、诺和新元、通用公证行 （SGS）等国际行业头部企业，并探访清华大学、荷兰瓦赫宁根大学、新西兰林肯大学等世界知名高 校，全景呈现中国乳企链接全球资源、参与全球产业分工的实践路径。 纪录片通过《超级牧场》《超级原料》《超级研发》《超级质检》《超级工厂》《超级包装》六大篇 章，首次以系统化方式展现中国乳业与全球供应链深度协同、共建品质体系的完整过程，为行业提供了 一份可观察、可对照的全产业链样本。 纪录片以"一棵草"作为产业链起点， ...

在抵达消费者餐桌之前，一杯牛奶需要完成一场横跨种植、养殖、原料、研发、制造、质检与包装的系 统性旅程。近日，由伊利集团联合网易新闻共同出品的首部牛奶全产业链纪录片《超级牛奶》正式上 线。纪录片以产业链为观察对象、以品质为核心线索，系统呈现了一杯牛奶从源头到终端的"品质马拉 松"，也勾勒出中国乳业在全球范围内深度整合资源、协同创新的发展图景。 《超级牛奶》纪录片 作为一部立足行业、面向全球的产业纪录片，《超级牛奶》不仅关注产品本身，更将镜头对准支撑乳业 高质量发展的底层能力——全球产业链的构建与协同。纪录片拍摄足迹遍及中国、英国、新西兰、丹 麦、荷兰、泰国、印尼等多个国家，走进利乐、基伊埃（GEA）、施耐德、诺和新元、通用公证行 （SGS）等国际行业头部企业，并探访清华大学、荷兰瓦赫宁根大学、新西兰林肯大学等世界知名高 校，全景呈现中国乳企链接全球资源、参与全球产业分工的实践路径。 纪录片通过《超级牧场》《超级原料》《超级研发》《超级质检》《超级工厂》《超级包装》六大篇 章，首次以系统化方式展现中国乳业与全球供应链深度协同、共建品质体系的完整过程，为行业提供了 一份可观察、可对照的全产业链样本。 从源头到研发： ...

12月3日，2025中国质量协会年会暨第三届追求卓越大会在北京举行，会上公布了"第十九届中国质量协会全国质量奖通过确认组织"名单。作为荣获第十九 届全国质量奖的唯一乳制品企业，伊利集团凭借持续卓越的质量管理实践和显著的综合绩效提升，顺利通过"中国质量协会全国质量奖"获奖三年后的评审确 认，再次彰显在行业质量领域的持续引领地位。 全国质量奖是对实施卓越的质量管理，并在质量、经济、社会效益等方面取得显著成绩的组织授予的在综合质量管理方面的最高荣誉。该奖项不仅关注获奖 组织一时的品质成就，更注重其持续改进与可持续发展的能力。全国质量奖获奖通过动态监督机制，以"三年期"评审确认制度进一步彰显了其在质量认定领 域的权威性与严苛性。 2021年，伊利凭借卓越的品质管理成就，荣获第十九届全国质量奖组织奖，此次伊利再次通过确认评审，意味着伊利品质管理体系运行有效，卓越绩效模式 得到进一步深化与巩固，行业标杆地位再次获得国家级权威认证。 一直以来，伊利将"伊利即品质"确立为企业信条，视品质如生命，并通过一套完整的文化机制，让这一信条贯穿于组织的每一个角落。伊利强调"人人都是 品质创造者"，倡导在每一个岗位、每一道工序中，都践行 ...

Core Points - The fifth China Quality Award was announced on September 16, with Inner Mongolia Yili Industrial Group Co., Ltd. winning a nomination award for its "self-prevention three-line zero" quality management model, showcasing the company's commitment to quality and the advancement of China's dairy industry [3][5][10] - The award highlights Yili's competitive edge in quality management and innovation, placing it alongside major players in high-end manufacturing and energy sectors [4][5] - Yili has consistently received nominations for three consecutive awards, demonstrating its sustained leadership in quality management [5] Group 1: Quality Management and Innovation - Yili's commitment to quality is reflected in its advanced technology and management practices at its ecological smart pastures, which utilize high-tech equipment for optimal dairy production [6][10] - The company emphasizes a culture of quality, where every employee is seen as a creator of quality, ensuring that quality awareness permeates all levels of the organization [8][9] - Yili has established a comprehensive quality management system, including the introduction of the "three-line" standard and the QbD (Quality by Design) control system, which enhances product quality [9][10] Group 2: Industry Recognition and Achievements - Yili has received multiple quality awards, including the Asia Quality Excellence Award and the China Quality Award nomination, establishing itself as a leader in the dairy industry [10][12] - The company has achieved significant improvements in milk quality, with its bacterial count consistently below EU standards, marking a milestone in the industry [11] - Yili's innovative practices and commitment to quality have positioned it as a global leader, with products exported to over 60 countries and regions [10][15] Group 3: Future Outlook and Commitment - Yili aims to continue driving high-quality development in the dairy industry, leveraging its quality culture and innovative capabilities to enhance its competitive edge [15] - The company is focused on building a sustainable future for the dairy industry, emphasizing the importance of quality as a core value and commitment to consumers [7][15]

Core Insights - The fifth China Quality Award was announced on September 16, with Inner Mongolia Yili Industrial Group Co., Ltd. winning a nomination award for its "Self-Prevention Three-Line Zero" quality management model, highlighting the company's commitment to quality and the historical leap of China's dairy industry from "catching up" to "surpassing" [1][2][4] Group 1: Award Recognition - Yili Group stood out among over 500 leading enterprises in strategic industries such as energy and equipment manufacturing, showcasing its strong capabilities in quality management and technological innovation [1][2] - This marks the third consecutive time Yili Group has received a nomination for the China Quality Award, underscoring its sustained leadership in quality management within the dairy sector [2] Group 2: Quality Management Practices - Yili Group emphasizes the importance of health management for dairy cows, utilizing advanced technology such as intelligent milking robots and feeding systems to ensure high-quality milk production [4][5] - The company has implemented a comprehensive quality culture, with a focus on every employee being a "quality creator," ensuring that quality awareness permeates all levels of the organization [6][8] Group 3: Technological Innovation - Yili Group has established a modern, fully automated production facility that incorporates advanced machinery and intelligent systems, reflecting its commitment to achieving excellence in every production step [5][12] - The introduction of the "Three-Line" standard for food safety and the QbD (Quality by Design) management system demonstrates Yili's innovative approach to quality control [8][11] Group 4: Industry Impact - The Chinese dairy industry has made significant progress, with Yili's raw milk quality surpassing EU standards, achieving an average bacterial count of less than 10,000 CFU/mL, which is a milestone for the industry [9] - Yili Group has received multiple quality awards, including the "Asia Quality Excellence Award" and the "National Quality Award," establishing itself as a leader in quality within the dairy sector [8][9] Group 5: Future Outlook - Yili Group aims to continue driving high-quality development in the dairy industry, leveraging its quality management practices and technological innovations to enhance its competitive edge on the global stage [15]

Core Viewpoint - The recognition of Yili's Thailand subsidiary by the Thai FDA for the "2025 Thailand FDA Quality Award" highlights the company's excellence in quality management and product quality, marking it as the only Chinese enterprise to receive this honor in 2023 [1][7]. Group 1: Awards and Recognition - Yili's Thailand subsidiary has won the Thailand FDA Quality Award for six consecutive years since 2020, showcasing its consistent quality and market recognition [1]. - The award was presented by Thailand's Deputy Prime Minister and Minister of Health, Somsak Thepsuthin, emphasizing the significance of this achievement [1]. Group 2: Quality Management and Standards - The evaluation criteria for the Thailand FDA Quality Award are stringent, covering aspects from raw material sourcing to production standards, product testing, market quality maintenance, and corporate social responsibility [1]. - Yili's Thailand subsidiary has implemented an advanced quality management system, integrating high standards throughout its operations, which includes a team of 32 experienced quality management professionals [3]. Group 3: Production and Market Performance - The factory has adopted advanced production equipment and established specialized production lines, enabling the large-scale production of high-quality ice cream, with an annual output of 20,000 tons [4]. - The sales revenue growth rate for the past three years has exceeded 13.7%, with the Cremo brand becoming one of the fastest-growing ice cream brands in Thailand, consistently ranking in the top three [4]. Group 4: International Recognition and Future Plans - Cremo has received international accolades, including the "Best Ice Cream" recommendation and nomination at the World Dairy Innovation Awards, further solidifying its reputation [4][7]. - Yili aims to leverage its high-standard quality management experience to expand into more global markets, striving to provide healthier and safer products to consumers worldwide [7].

Core Points - The Thai FDA announced the winners of the "2025 Thailand FDA Quality Award," with Yili's Thailand subsidiary being the only Chinese company recognized this year for its outstanding quality management system and product quality [1][3] - This marks the sixth consecutive year that Yili's Thailand subsidiary has received this honor, highlighting the company's strong reputation in the local market and its leading position in global food quality [3][18] Quality Management and Standards - The Thai FDA Quality Award has stringent evaluation criteria, including raw material sourcing, standardized production operations, product testing, quality maintenance during distribution, and corporate social responsibility [5] - Yili's Thailand subsidiary excelled in areas such as intelligent process management, strict cleanliness standards, and industry-leading automation, which impressed the evaluation experts [5][15] - The company employs 32 experienced quality management and technical personnel, with many holding international certifications, ensuring robust daily quality control [15] Market Performance - Yili's products have gained a strong reputation for "safety, health, and deliciousness," leading to a continuous increase in market share in Thailand [7] - The annual production of ice cream at Yili's Thailand subsidiary has reached 20,000 tons, with an average annual sales growth rate exceeding 13.7% over the past three years [16] - The Cremo brand has become one of the fastest-growing ice cream brands in Thailand, consistently ranking among the top three in the market [16] International Recognition - Cremo ice cream has received accolades such as the "Best Ice Cream" recommendation and nomination at the 2025 World Dairy Innovation Awards [16][18] - The continuous recognition from the Thai FDA reflects the international community's acknowledgment of Yili's internationalization strategy and quality management capabilities [18]

Core Viewpoint - The company, Guangdong Jintieniu Shelf Co., Ltd., is launching a brand strategy upgrade aimed at driving the warehousing shelf industry towards standardization, intelligence, and internationalization by 2025 [1][22]. Group 1: Company Overview - Founded in 2013 and headquartered in Guangzhou, the company is recognized as a national high-tech enterprise and a "little giant" in specialized and innovative sectors [3]. - The company operates two intelligent production bases with an annual output value of 1 billion yuan and holds over 50 patents, including three national invention patents [3]. - Its core products, including loft shelves and heavy-duty shelves, dominate the market in South China, serving over 100 countries and regions with an installation area exceeding 10 million square meters [3]. Group 2: Brand Strategy and Innovation - The company is focusing on "brand renewal and technological breakthroughs" to create a differentiated competitive advantage amid increasing industry homogenization and evolving customer demands [5]. - The new brand positioning emphasizes "trust" and "innovation," aiming to establish a reliable and innovative image in the warehousing shelf industry [7]. - The introduction of a new visual identity system, featuring "vibrant new orange" as the primary color, integrates industrial aesthetics with modern technology to enhance the brand image [10]. Group 3: Quality Commitment and Product Development - The company has made a significant quality commitment with the slogan "better loft | platform | shelves, durable for 30 years," reflecting confidence in its products and quality [20]. - It implements a full lifecycle quality management system, utilizing advanced technologies such as automotive-grade spraying and modular design to achieve international leading standards in corrosion resistance and load-bearing performance [20]. - The company is actively participating in industry standard formulation and is committed to providing high-quality, cost-effective warehousing solutions to global customers [5][20]. Group 4: Industry Trends and Future Outlook - The company's innovative initiatives are setting new trends in the warehousing shelf industry, making storage spaces fashionable and modern through the introduction of trendy color systems and customized solutions [17]. - The company is responding to the national call for high-quality manufacturing development, with a new 1 billion yuan intelligent warehousing equipment industrial park set to be operational by the end of 2025 [22]. - Looking ahead, the company aims to provide efficient, safe, and sustainable solutions for global warehousing and industrial spaces, aspiring to become a global leader in reshaping productivity in industrial and logistics sectors [24][25].

Core Insights - Qingdao Beer has been recognized as one of the first "Chinese Consumer Brands" by the Ministry of Industry and Information Technology, highlighting its commitment to quality and consumer satisfaction [1] - The brand's unique "digital end-to-end quality management model" has allowed it to create products that exceed consumer expectations, reinforcing its strong market presence [1][6] Product Strategy - Qingdao Beer has developed a diverse product matrix consisting of 9 major series and over 70 products, catering to various consumer preferences and age groups [3] - The company has introduced innovative products such as the A6 and A3 from the upgraded Aogute series, as well as unique offerings like Nikashi White Beer and non-alcoholic White Beer, enhancing its product differentiation [5] Quality Management - The company emphasizes a rigorous quality control process, involving over 1,800 quality inspection projects and meticulous selection of ingredients, ensuring high standards in every bottle [7] - Qingdao Beer has integrated traditional craftsmanship with modern technology, digitizing quality management practices to preserve the expertise of its artisans [9] Consumer Engagement - Qingdao Beer has successfully positioned itself as a brand that resonates with younger consumers by creating products that align with their emotional and experiential values [10] - The brand has engaged in various marketing initiatives, including collaborations with sports events and the creation of themed products, to enhance its connection with consumers [12] Market Positioning - Qingdao Beer is seen as a leader in the Chinese beer industry, continuously innovating and adapting to market changes while maintaining a focus on quality [5][6] - The brand's ability to blend tradition with modern consumer trends has solidified its reputation as both a classic and trendy choice in the beverage market [10]