Core Points - The Thai FDA announced the winners of the "2025 Thailand FDA Quality Award," with Yili's Thailand subsidiary being the only Chinese company recognized this year for its outstanding quality management system and product quality [1][3] - This marks the sixth consecutive year that Yili's Thailand subsidiary has received this honor, highlighting the company's strong reputation in the local market and its leading position in global food quality [3][18] Quality Management and Standards - The Thai FDA Quality Award has stringent evaluation criteria, including raw material sourcing, standardized production operations, product testing, quality maintenance during distribution, and corporate social responsibility [5] - Yili's Thailand subsidiary excelled in areas such as intelligent process management, strict cleanliness standards, and industry-leading automation, which impressed the evaluation experts [5][15] - The company employs 32 experienced quality management and technical personnel, with many holding international certifications, ensuring robust daily quality control [15] Market Performance - Yili's products have gained a strong reputation for "safety, health, and deliciousness," leading to a continuous increase in market share in Thailand [7] - The annual production of ice cream at Yili's Thailand subsidiary has reached 20,000 tons, with an average annual sales growth rate exceeding 13.7% over the past three years [16] - The Cremo brand has become one of the fastest-growing ice cream brands in Thailand, consistently ranking among the top three in the market [16] International Recognition - Cremo ice cream has received accolades such as the "Best Ice Cream" recommendation and nomination at the 2025 World Dairy Innovation Awards [16][18] - The continuous recognition from the Thai FDA reflects the international community's acknowledgment of Yili's internationalization strategy and quality management capabilities [18]

Core Viewpoint - The company, Guangdong Jintieniu Shelf Co., Ltd., is launching a brand strategy upgrade aimed at driving the warehousing shelf industry towards standardization, intelligence, and internationalization by 2025 [1][22]. Group 1: Company Overview - Founded in 2013 and headquartered in Guangzhou, the company is recognized as a national high-tech enterprise and a "little giant" in specialized and innovative sectors [3]. - The company operates two intelligent production bases with an annual output value of 1 billion yuan and holds over 50 patents, including three national invention patents [3]. - Its core products, including loft shelves and heavy-duty shelves, dominate the market in South China, serving over 100 countries and regions with an installation area exceeding 10 million square meters [3]. Group 2: Brand Strategy and Innovation - The company is focusing on "brand renewal and technological breakthroughs" to create a differentiated competitive advantage amid increasing industry homogenization and evolving customer demands [5]. - The new brand positioning emphasizes "trust" and "innovation," aiming to establish a reliable and innovative image in the warehousing shelf industry [7]. - The introduction of a new visual identity system, featuring "vibrant new orange" as the primary color, integrates industrial aesthetics with modern technology to enhance the brand image [10]. Group 3: Quality Commitment and Product Development - The company has made a significant quality commitment with the slogan "better loft | platform | shelves, durable for 30 years," reflecting confidence in its products and quality [20]. - It implements a full lifecycle quality management system, utilizing advanced technologies such as automotive-grade spraying and modular design to achieve international leading standards in corrosion resistance and load-bearing performance [20]. - The company is actively participating in industry standard formulation and is committed to providing high-quality, cost-effective warehousing solutions to global customers [5][20]. Group 4: Industry Trends and Future Outlook - The company's innovative initiatives are setting new trends in the warehousing shelf industry, making storage spaces fashionable and modern through the introduction of trendy color systems and customized solutions [17]. - The company is responding to the national call for high-quality manufacturing development, with a new 1 billion yuan intelligent warehousing equipment industrial park set to be operational by the end of 2025 [22]. - Looking ahead, the company aims to provide efficient, safe, and sustainable solutions for global warehousing and industrial spaces, aspiring to become a global leader in reshaping productivity in industrial and logistics sectors [24][25].