Core Viewpoint - The 22nd China International Agricultural Products Trade Fair was held from October 17 to 19, showcasing over 50 categories of high-quality agricultural products from 26 outstanding enterprises in Zhenjiang [1] Group 1: Event Overview - The event took place at the National Exhibition and Convention Center in Tianjin, focusing on Zhenjiang's agricultural industry strengths [1] - Zhenjiang's exhibition hall was organized around six leading industries: high-quality grain and oil, green vegetables, modern animal husbandry, premium aquatic products, branded tea and fruits, and specialty horticulture [1] Group 2: Product Highlights - Featured products included Zhenjiang rice, "Jinshan Cuiya" tea, and Zhenjiang vinegar, attracting numerous buyers and local citizens [1] - The "San Zhi Goose" brand from Danyang achieved on-site sales of 80,000 yuan, while Hengshun's traditional products drew significant interest, including innovative items like soft-boiled vinegar eggs and sea buckthorn vinegar [1] Group 3: Future Outlook - The Zhenjiang Agricultural and Rural Bureau emphasized that the exhibition was a significant showcase of the region's agricultural brand and strength [1] - The city plans to continue deepening agricultural supply-side structural reforms, focusing on leading industries to promote the "Zhenjiang flavor" nationwide [1]

Group 1 - The core idea of the articles is the innovative integration of local agricultural products into the "Su Super" sports event to enhance regional representation and promote local specialties [1][2] - Zhenjiang High-tech Zone has prepared unique local products for fans attending the event, including "Jinshan Cuiya" green tea and "Yuanchun Xiaorou" meat, which are offered for free to ticket holders [1] - The event also features a "Water Peach Giveaway" with 1,000 peaches provided to fans, promoting a sense of community and hospitality [1] Group 2 - For fans unable to secure tickets, Zhenjiang High-tech Zone extended the event's excitement to the outside with a live viewing area at the Yueran Plaza, attracting over 300 spectators [2] - The live viewing area includes free tasting stations for local tea and peaches, allowing outdoor fans to enjoy the same local flavors as those inside the venue [2] - The local business bureau emphasizes that this initiative is a creative practice to welcome visitors and promote regional agricultural products, aiming to enhance the recognition and reputation of Zhenjiang High-tech Zone's offerings [2]

Core Insights - The article highlights the successful integration of sports events with local consumption initiatives in Zhenjiang, leveraging the "Su Super" league match to boost local economy and tourism [1][4]. Group 1: Event-Driven Consumption Initiatives - During the "Su Super" league match, Zhenjiang's business bureau organized various consumption promotion activities, transforming event traffic into consumer energy [1]. - The "Welcome Gift" initiative provided free bowls of local specialty "Gua Gai Mian" (pot cover noodles) to visiting fans, enhancing their experience and promoting local cuisine [2]. - The "Main Venue Week" featured an upgraded initiative of distributing "ten thousand bowls of Gua Gai Mian," showcasing Zhenjiang's hospitality and culinary offerings [2]. Group 2: Cultural and Culinary Promotion - Fans received "Zhenjiang South" gift bags containing local specialties, which helped promote Zhenjiang's food culture to visitors [3]. - A cultural event titled "Water Rhythms Jiangsu" showcased local products and culinary innovations, further engaging fans and promoting regional specialties [3]. Group 3: Integrated Consumption Experience - The ticketing system for the "Su Super" league matches acted as a city-wide pass, linking various consumption scenarios and enhancing the overall experience for attendees [4]. - Local businesses collaborated with the event to offer discounts and promotions, creating a chain of consumption opportunities for fans [4]. Group 4: Night Economy and Broader Engagement - The event spurred a vibrant night economy, with major commercial areas broadcasting the match and attracting over 350,000 viewers [5]. - Local businesses reported a 20% increase in foot traffic during the event, indicating a successful engagement strategy that combined sports and local commerce [5].