Core Insights - The article highlights the successful integration of sports events with local consumption initiatives in Zhenjiang, leveraging the "Su Super" league match to boost local economy and tourism [1][4]. Group 1: Event-Driven Consumption Initiatives - During the "Su Super" league match, Zhenjiang's business bureau organized various consumption promotion activities, transforming event traffic into consumer energy [1]. - The "Welcome Gift" initiative provided free bowls of local specialty "Gua Gai Mian" (pot cover noodles) to visiting fans, enhancing their experience and promoting local cuisine [2]. - The "Main Venue Week" featured an upgraded initiative of distributing "ten thousand bowls of Gua Gai Mian," showcasing Zhenjiang's hospitality and culinary offerings [2]. Group 2: Cultural and Culinary Promotion - Fans received "Zhenjiang South" gift bags containing local specialties, which helped promote Zhenjiang's food culture to visitors [3]. - A cultural event titled "Water Rhythms Jiangsu" showcased local products and culinary innovations, further engaging fans and promoting regional specialties [3]. Group 3: Integrated Consumption Experience - The ticketing system for the "Su Super" league matches acted as a city-wide pass, linking various consumption scenarios and enhancing the overall experience for attendees [4]. - Local businesses collaborated with the event to offer discounts and promotions, creating a chain of consumption opportunities for fans [4]. Group 4: Night Economy and Broader Engagement - The event spurred a vibrant night economy, with major commercial areas broadcasting the match and attracting over 350,000 viewers [5]. - Local businesses reported a 20% increase in foot traffic during the event, indicating a successful engagement strategy that combined sports and local commerce [5].

Core Insights - Recent trends show multiple scenic spots in China, such as Longmen Ancient Town in Hangzhou and Tinglin Garden in Suzhou, are implementing free admission policies to attract more visitors [1][2] - The concept of "ticket root economy" is emerging, where free admission is linked to other consumption activities, creating a chain consumption model that enhances overall revenue for the tourism sector [3][4] Group 1: Free Admission Policies - Various scenic spots are experimenting with free admission to boost visitor numbers, with historical examples like West Lake in Hangzhou leading to increased local revenue [1] - The "241 algorithm" proposed by Hangzhou tourism authorities suggests that each additional 24 hours spent by a tourist can generate approximately 10 billion yuan in annual tourism revenue [1] Group 2: Sustainable Development Strategies - To maintain long-term visitor attraction, scenic spots must focus on unique offerings and experiences beyond just natural beauty, integrating diverse activities such as immersive experiences and cultural products [2] - The integration of scenic spots into broader urban development can enhance visitor retention and overall tourism appeal [2][3] Group 3: Cultural Integration - Incorporating cultural elements into tourism can enhance visitor experiences and sustain interest, as seen in initiatives like "Follow Wukong to Tour Shanxi" and the promotion of local cultural performances [4] - The emphasis on culture as a core component of tourism can lead to deeper engagement and longer stays, ultimately benefiting the tourism economy [4]