Core Insights - The article highlights the successful integration of sports events with local consumption initiatives in Zhenjiang, leveraging the "Su Super" league match to boost local economy and tourism [1][4]. Group 1: Event-Driven Consumption Initiatives - During the "Su Super" league match, Zhenjiang's business bureau organized various consumption promotion activities, transforming event traffic into consumer energy [1]. - The "Welcome Gift" initiative provided free bowls of local specialty "Gua Gai Mian" (pot cover noodles) to visiting fans, enhancing their experience and promoting local cuisine [2]. - The "Main Venue Week" featured an upgraded initiative of distributing "ten thousand bowls of Gua Gai Mian," showcasing Zhenjiang's hospitality and culinary offerings [2]. Group 2: Cultural and Culinary Promotion - Fans received "Zhenjiang South" gift bags containing local specialties, which helped promote Zhenjiang's food culture to visitors [3]. - A cultural event titled "Water Rhythms Jiangsu" showcased local products and culinary innovations, further engaging fans and promoting regional specialties [3]. Group 3: Integrated Consumption Experience - The ticketing system for the "Su Super" league matches acted as a city-wide pass, linking various consumption scenarios and enhancing the overall experience for attendees [4]. - Local businesses collaborated with the event to offer discounts and promotions, creating a chain of consumption opportunities for fans [4]. Group 4: Night Economy and Broader Engagement - The event spurred a vibrant night economy, with major commercial areas broadcasting the match and attracting over 350,000 viewers [5]. - Local businesses reported a 20% increase in foot traffic during the event, indicating a successful engagement strategy that combined sports and local commerce [5].

今年以来，市文广旅局与上海代表团互访频繁，产业创新合作紧密，区域协同不断升级，在文旅等 多领域合作持续深化。5月17日，2025镇江文化旅游(上海)招商推介会在上海环球港举行，签约8个文旅 产业项目，总投资近5.3亿元，两地旅行商与地接社签订客源互送协议，携手开拓线上客源市场。同 时"宜游镇江·康养有道"上海-镇江康养专列的首发也以"高铁+康养+城市IP"的创新模式刷屏媒体圈， 《人民日报》、新华网等10余家媒体纷纷报道。通过常态化联动沟通与赋能机制的建立，进一步推动了 镇江优质康养旅游资源与上海庞大的客源市场紧密相连，为两地文旅融合发展注入新动能。 镇江文旅将在长三角地区持续发力，完善城市客源互送机制，联合打造更多特色文旅线路；持续深 化产业转型、培育创新主体，加快构筑蓬勃发展的MCN产业生态圈；强化区域宣传推广，着力推动特 色康养产品市场化进程，提升镇江文旅品牌知名度与影响力。（记者 谭艺婷 通讯员 夏逸群） 6月5日至6日，2025上海国际MCN大会在半马苏河国际会议中心璀璨启幕。本次大会以"创见无 界，以全球坐标提升直播经济"为主题，深度解码直播经济与品牌增长的共生生态。市文广旅局应邀携 特色康养旅游 ...

"以旧换新"叠加"新人新禧"，大宗消费势头旺。端午前夕，镇江经开区组织全市40余家优质商户启 动"新人新禧 乐享经开"促消费活动，针对青年群体打造结婚育儿一站式消费福利，涵盖购房、购车， 举办婚宴、百露宴、购买月子中心服务等内容，参与活动的部分汽车企业端午期间销售额同比增长50% 以上。端午节假期期间，在消费品以旧换新等活动带动下，我市重点零售企业的家用电器及音像器材类 商品销售额同比增长18.55%，通讯器材类商品销售额同比增长35.56%。（记者 朱婕 通讯员 高杰） "话题赛事"遇上"票根经济"，餐饮市场也是热闹非凡。2025年江苏省城市足球联赛成为近期的"话 题赛事"，联赛的第三轮比赛恰巧在端午期间打响，镇江队主场迎战宿迁队。市商务局开展"跟着赛事品 美食"活动，联合众多商场、老字号和餐饮企业，推出了球迷专属"票根优惠"，球迷凭江苏省城市足球 联赛门票票根到20余家镇江锅盖面店消费可以享受全场9折优惠，还可以享受中国醋文化博物馆半价游 览，以及苏宁广场、八佰伴等商场的专属礼券和礼品等福利。 值得一提的是，节日期间，"票根优惠"大受欢迎，热闹场景登上央视《晚间新闻》。市商务局重点 监测的餐饮住宿企业营业 ...