Core Insights - New City Holdings (601155) demonstrates counter-cyclical growth amidst deep adjustments in the commercial real estate sector, indicating a profound change in its business operation logic [1] - The company introduced the "Wuyue Management Five-Step Method" and the "Yuelian Plan" during its annual conference, signaling a strategic shift from scale expansion to quality symbiosis [1][3] Industry Trends - The annual conference featured key insights from industry leaders, highlighting the need for commercial real estate to accurately grasp consumer demand changes amid a backdrop of consumption upgrading and segmentation [2] - Data analysis presented at the conference indicated that leading commercial operators have seen rental fee scales grow, with rental growth rates outpacing market expectations [2] Company Performance - In the first half of the year, New City Holdings achieved a total commercial operating revenue of 6.944 billion yuan, marking an 11.8% year-on-year increase [3] - The gross profit from property leasing and management reached 4.573 billion yuan, increasing its share of total gross profit from 57.21% to 77.06% compared to the same period last year, underscoring the commercial segment's role as a vital profit pillar [3] Strategic Initiatives - The "Wuyue Management Five-Step Method" focuses on five dimensions: building good spaces, organizing content, finding brands, increasing sales, and sharing profits, systematically constructing New City's operational framework [4] - The company has invested 400 million yuan in 88 projects for space renovation and quality enhancement, emphasizing the importance of quality space experiences for consumer retention and brand empowerment [5] New Business Models - The "Yuelian Plan" aims to create a sustainable resource connection and value co-creation platform by selecting quality brands and core agents, shifting from one-way recruitment to a three-way win model [5][6] - The first phase of the "Yuelian Plan" will involve the careful selection of 10 certified brands and 80 core agents, reflecting a focus on partnership quality rather than quantity [6] Future Growth Strategies - New City Holdings has established a presence in 141 cities with 205 integrated projects, with 175 already opened, covering over 16 million square meters [7] - The company is transitioning from a focus on scale growth to quality symbiosis, with plans for further refinement in residential and commercial operations [8] Regional Development - The launch of the "Gold Standard Wuyue Plaza" in Changzhou marks a significant step in enhancing commercial quality, with high foot traffic and sales figures reported shortly after opening [8] - Regional deepening strategies, such as the introduction of new Wuyue Plazas in Shandong, are expected to drive future growth through scale effects and brand synergy [9]