Core Insights - The gold market in China has shown significant improvement during the "May Day" holiday, despite a recent decline in international gold prices [1][2] - Consumer acceptance of gold prices has increased, leading to long queues at gold stores, particularly for new openings like Laopu Gold [1] - Promotional activities such as discounts and gifts have been widely adopted by gold retailers to attract consumers [1][2] Consumer Trends - Young consumers are becoming the main force in the gold market, prompting traditional brands to collaborate with popular IPs to attract this demographic [2] - There is a shift in consumer preferences, with younger buyers focusing more on design and craftsmanship rather than just the purity of gold [2] Market Dynamics - The gold recovery market is thriving, with the introduction of automated gold recovery ATM machines in Shanghai, which have seen high usage rates [4][6] - The recovery process is perceived as transparent and efficient, appealing to older consumers who are looking to capitalize on their gold investments [4][6] - The gold market is expected to face a seasonal slowdown in the second quarter, but ongoing uncertainty in international markets may sustain demand for gold as both a decorative and investment asset [6]