Core Viewpoint - The "Tongue of Guangdong" event aims to elevate the cultural representation of Guangdong's products globally, integrating hard industry support with soft cultural expression to enhance the international image of "Guangdong goods" [1][2]. Group 1: Event Overview - The fifth China Import and Export Food New Year Festival and the "Guangdong Goods Go Global" event commenced on January 23, focusing on cultural elevation alongside product promotion [1]. - This year's festival innovatively combines online and offline experiences, engaging 30 global MCN organizations to create a comprehensive consumption matrix across various platforms [1]. Group 2: Economic Impact - Guangdong's agricultural product import and export value remains the highest in China, with a total exceeding 263.24 billion yuan in the first three quarters of 2025 [5]. - The global reach of Guangdong's products extends to 214 countries and regions, transforming them from mere goods into carriers of culture and emotion [6]. Group 3: Cultural Significance - The essence of New Year goods is emotional consumption, where the quality of products is complemented by cultural narratives and innovative thinking [6]. - Guangdong's traditional foods, such as the Cantonese "Poon Choi" and "Fortune Pig's Feet," have become symbols of nostalgia for overseas Chinese during the Spring Festival [6]. Group 4: Marketing and Sales Strategies - The festival features three main exhibition areas showcasing imported foods, export-to-domestic sales, and signature New Year dishes, facilitating immediate sales through live demonstrations and tastings [7]. - The use of AI tools on major e-commerce platforms enhances consumer experience by accurately matching consumer needs with available products [7]. Group 5: International Collaboration - The RCEP agreement has significantly boosted regional trade, with Guangdong businesses acting as vital links in international cooperation [9]. - The event also highlighted the successful export of Guangdong lychees, with a reported export volume of 5,202 tons valued at 80.62 million yuan in 2025, marking substantial growth [11]. Group 6: Future Directions - The "Media+" strategy aims to empower rural revitalization and enhance the market presence of agricultural products through comprehensive brand and market development [18]. - The event also introduced the "Cloud Food Wisdom AI" initiative, providing businesses with data analysis and compliance consulting to facilitate international trade [13].

Core Insights - The article emphasizes the integration of cultural elements into the global marketing strategy of Guangdong products, using the concept of "Li Si" as a cultural symbol to enhance emotional connections with consumers worldwide [1][2][11] - It highlights the transition from a focus on manufacturing scale and efficiency to a narrative that includes emotional and cultural dimensions, positioning Guangdong products as not just goods but as carriers of cultural significance [5][8][11] Group 1: Hard Currency of Guangdong Products - Guangdong products represent a significant portion of China's global manufacturing, with the Greater Bay Area's smart home appliance industry accounting for nearly 30% of the global market [3] - The region's products, such as electronics and traditional foods, are characterized by stringent quality standards, which serve as a passport to international markets [3][4] - Guangdong's manufacturing prowess is evident in various sectors, including consumer electronics and textiles, with a notable share of national exports [3][4] Group 2: Emotional Branding and Cultural Significance - The concept of "Nian Huo" (New Year goods) is evolving into a cultural and emotional branding tool, with Guangdong's agricultural exports leading the nation in value [5][6] - The emotional aspect of these products is crucial, as they are seen as symbols of cultural connection and tradition, enhancing their appeal in international markets [6][8] - Innovative marketing strategies, such as storytelling and cultural narratives, are being employed to resonate with global consumers, transforming products into meaningful gifts [9][10] Group 3: Media+ Ecosystem for Global Reach - The "Media+" initiative is being developed to create a comprehensive ecosystem that connects Guangdong products with global consumers, enhancing the efficiency of supply and demand [9][10] - This platform aims to facilitate storytelling and cultural exchange, making Guangdong products more relatable and desirable in international markets [9][10] - The initiative also addresses practical challenges faced by small and medium enterprises in exporting, providing them with tools and networks to navigate global markets [10][11]

Core Viewpoint - The article highlights the significance of Guangdong's nianju (year orange) as a cultural symbol for the Spring Festival, emphasizing its growing popularity both domestically and internationally, with nearly 6 million pots being shipped globally [1][4][62]. Group 1: Cultural Significance - Nianju is an essential part of the Spring Festival culture in Guangdong, symbolizing good fortune and prosperity [3][11]. - The tradition of displaying nianju during the New Year is deeply rooted in local customs, with the saying "no nianju, no New Year" reflecting its importance [15][10]. Group 2: Production and Supply - Guangdong's nianju production is concentrated in several key areas, including Foshan, Guangzhou, Dongguan, and Huizhou, which together support the industry [25][24]. - Foshan's Chen Village is recognized as the "Hometown of Nianju," with over 4,000 acres dedicated to cultivation and an annual output of more than 3 million pots [27][28]. Group 3: Market Trends - The demand for nianju is increasing, with Guangdong's market share approaching 80% in the domestic market, and Chen Village supplying over 40% of the national nianju [66][67]. - Online and offline sales channels have facilitated the distribution of nianju across the country, enhancing its accessibility [68]. Group 4: Technological Advancements - The nianju industry in Guangdong has embraced technology, moving away from traditional farming methods to improve quality and efficiency [48][49]. - A comprehensive technological support system has been established to monitor and manage the growth of nianju, ensuring high standards [50][52]. Group 5: Branding and Marketing - The branding initiative "Chinese Nianju" aims to elevate Guangdong's nianju from a regional specialty to a national cultural symbol, enhancing its recognition and market presence [75][81]. - Collaborative marketing efforts have been launched to promote nianju as a representation of Chinese New Year culture, breaking regional barriers [84][78].

Core Viewpoint - The article highlights the bountiful harvest of kumquats in Chen Village, Shunde, Guangdong, as the region prepares for the Chinese New Year, with local farmers actively packaging and shipping the fruit to various locations including Guangdong, Fujian, and Singapore [1][2][3][4] Group 1 - The kumquat harvest in Chen Village is described as abundant, with the village being renowned as the "Hometown of Kumquats" [1][2][3][4] - Local farmers are engaged in the care, packaging, and transportation of kumquats, which symbolize the festive spirit of the Chinese New Year [1][2][3][4] - The kumquats are being distributed to multiple regions, indicating a strong market demand for this seasonal fruit [1][2][3][4]

Core Viewpoint - The article highlights the bustling activity in the Chen Village of Shunde, Foshan, where the cultivation of "Nianju" (Chinese New Year orange) is thriving, with a focus on its production scale, market reach, and branding efforts to enhance sales both domestically and internationally [2][8][25]. Group 1: Production and Market Overview - The planting area for Nianju in Chen Village has reached over 4,000 acres, with a production volume of more than 3 million pots, and shipments are currently being organized with stable prices [8][19]. - Chen Village is recognized as the "Hometown of Chinese Nianju," and the cultivation has developed into a significant industry, reflecting the expectations of local growers [7][3]. Group 2: Sales Channels and Consumer Reach - Approximately 80% of Chen Village Nianju sales are conducted through bulk wholesale, while 20% reach end consumers via retail and online sales [19]. - Despite challenges in online sales due to high costs, such as packaging and transportation, online channels have become the preferred method for consumers outside the region to purchase Nianju [22][23]. Group 3: Branding and Marketing Initiatives - The launch of the "Chinese Nianju" brand has significantly increased interest, with numerous inquiries from clients in Hong Kong and Macau following the New Year [31][32]. - A collaborative media campaign has been initiated to enhance the brand image of Chinese Nianju, transforming it into a cultural symbol that resonates with the nostalgia of the Chinese New Year [25][27].

Core Viewpoint - The "Civilization Market" series of promotional activities in Guangzhou's Beijing Road aims to stimulate consumer spending and enhance economic vitality by leveraging the historical and cultural significance of the area [9][11][17]. Group 1: Event Overview - The "Civilization Market" series officially commenced on December 19, 2023, attracting large crowds and creating a vibrant atmosphere [5][6]. - Beijing Road, known as the "Thousand-Year Business Road," has undergone modernization while preserving its historical essence, making it a key showcase for consumer vitality in the Guangdong-Hong Kong-Macao Greater Bay Area [7][9]. Group 2: Economic Impact - The activities are designed to provide market space for county-level quality products, cultural tourism, and vocational school products, effectively activating year-end economic consumption potential [10][11][14]. - The initiative aims to enrich the product offerings in the Beijing Road business district, meeting diverse consumer demands for high-quality living and driving comprehensive supply-demand dynamics [16][17]. Group 3: Regional Development - The event highlights the achievements of the "Hundred Million Project," showcasing local products such as the popular Chen Village kumquat and Heshan red tea, which have benefited from this initiative [19][21][22][24]. - The series promotes a collaborative model involving government, social forces, and community participation to explore cultural treasures and expand new consumption spaces [26][30]. Group 4: Future Plans - The activities will continue until December 28, 2023, with plans for multiple sub-events to accelerate the cultivation of new and upgraded consumption patterns, promoting deep integration of online and offline shopping [33][34].