风潮如螺旋般上升，不断循环同时也不断进步。这似乎是美妆行业永恒的规律。 早在1980年，Sisley推出的经典全能乳液，凭借"一瓶全效，终极保养"的功效承诺风靡全球；18年前，OLAY多效修护面霜成为当年的大爆品。后来伴随成 分党崛起，品牌们用消费者对玻色因、377等高效成分的崇拜统领市场，靶向精准、专一强效成为了研发"圣 经"。 到今天，风向似乎又回潮到"多而全"：精华开始抗氧/美白/修护三效all in，防晒霜不仅防晒还得防黑防老，彩妆更是要化身"全能战士"，恨不能一盒解决全 脸妆容。 从全能风靡到专效神坛、再回归如今的多效狂欢，美妆赛道似乎又画出了一个轮回。这究竟是消费理性的终极进化，还是新一轮营销内卷的开端？能否推动 市场走向更理性、更精简的未来？ "多效"风潮席卷，精华防晒突破单一功效边界 放眼当下的美妆市场，一股"一瓶多效"的风潮正以前所未有的力度席卷核心品类。 《FBeauty未来迹》发现，2025年以来，品牌们在升级经典单品或推出新品时，都不约而同地将"多功能合一"作为核心卖点。这一现象在护肤精华、防晒以 及彩妆品类中尤其突出。 1.精华：从「专精」迈向「全能」。 长期以来，精华品类凭借其「针 ...

Core Viewpoint - Huicuilou Jewelry Group was awarded the "2025 National Chain Recommended Brand Award" at the 9th China Brand Boao Summit, highlighting its strong brand influence and recognition in the jewelry industry [1][4][6] Group 1: Event Overview - The 9th China Brand Boao Summit took place on May 25, 2025, focusing on brand development in the new era [3] - The summit gathered government representatives, industry experts, and top brands to discuss brand transformation and upgrading paths [4] Group 2: Brand Recognition - Huicuilou Jewelry has received the "National Chain Recommended Brand Award" for two consecutive years, showcasing its significant impact in the industry [4][6] - The brand has a rich history dating back to 1855 and has evolved into a large-scale chain jewelry enterprise with over 600 stores nationwide [6] Group 3: Brand Values and Innovations - The company emphasizes core values of sincerity, excellence, and shared growth, along with a customer-centric service philosophy [6] - Huicuilou Jewelry has introduced innovative service models and maintenance services to enhance customer experience and brand reputation [6] Group 4: Product Development and Future Plans - The company is committed to long-term brand development through innovation, launching diverse product lines to meet consumer preferences [7] - A brand upgrade plan is set to begin in the second half of 2025, focusing on product innovation, store redesign, and enhancing customer experience [9]