Core Insights - The project "Financial City. Beichen S1" in Chengdu has garnered significant attention for its innovative design and operational model, which emphasizes a C2M (Customer to Manufacturer) approach, allowing consumers to directly influence product design and manufacturing [1][2][3] - Beichen S1's construction cost exceeds that of many luxury properties in Shanghai and Shenzhen, reflecting a commitment to high-quality development [1][3] - The project has set a new record for residential land prices in Chengdu, with a floor price of 27,300 yuan/m², indicating strong market demand and potential for value appreciation [2][3] Design and Construction - Beichen S1 features a unique architectural design with a cost of over 4,000 yuan/m² for its facade, utilizing advanced materials like UHPC (Ultra-High-Performance Concrete) and aluminum panels, creating a striking aesthetic [4] - The project incorporates a comprehensive landscape design that integrates over 200 types of plants and natural stone, enhancing the living experience and aligning with the concept of "homes in the scenery" [4][5] - The residential units are equipped with over 310 smart devices, significantly surpassing the average for high-end smart homes in China, showcasing a commitment to advanced technology integration [5] Market Positioning and Strategy - The C2M model aligns with current market trends, emphasizing customer-centric development and reflecting a shift from a seller's market to a buyer's market since 2021 [2][7] - Beichen S1 serves as a prototype for Beike's strategic vision, demonstrating the feasibility of the C2M model and its potential to reshape the real estate industry [8] - The project has achieved notable sales success, ranking second in total sales volume for luxury properties in Chengdu shortly after its launch, indicating strong market acceptance [5][8] Innovation and Customer Focus - The design process for Beichen S1 involved extensive customer research, leading to features that address specific needs, such as enhanced accessibility and convenience for residents [6][7] - The project emphasizes a high degree of customization and systematic innovation, reflecting a deep understanding of customer preferences and behaviors [6][7] - Beike's data-driven approach allows for a more tailored residential experience, moving beyond traditional real estate practices to meet evolving consumer demands [6][7]