Core Viewpoint - The article highlights the innovative "C2M" (Customer to Manufacturer) model adopted by the "Financial City·Beichen S1" project, which allows consumers to directly participate in the design and production of residential properties, aligning with current market demands and the shift towards a buyer's market in real estate [2][8]. Group 1: Project Overview - The "Financial City·Beichen S1" project, developed by Beike's Beihome, features a unique architectural design and high construction costs, exceeding many luxury properties in Shanghai and Shenzhen, with a construction cost of over 30,000 yuan/m² [1][3]. - The project was acquired for a total price of 1.076 billion yuan, setting a new record for residential land prices in Chengdu at 27,300 yuan/m² [2]. - The project has attracted significant attention from over 50 real estate developers and service providers since its demonstration area opened [1]. Group 2: Innovative Features - Beichen S1 incorporates advanced design elements, including a "landscape home" concept with over 200 types of plants and extensive use of natural materials, creating a luxurious and nature-integrated living environment [4]. - The project features a high level of smart home technology, with over 310 smart devices integrated into the living spaces, achieving four times the average level of high-end smart residences in China [4]. Group 3: Customer-Centric Approach - The C2M model emphasizes understanding customer needs through big data insights, allowing for a more tailored design process that prioritizes customer preferences over traditional real estate norms [6][8]. - The project design includes unique features based on customer feedback, such as specialized amenities for elderly residents and enhanced living conveniences, showcasing a commitment to long-term resident satisfaction [7]. Group 4: Market Implications - The shift from a seller's market to a buyer's market since 2021 has necessitated a focus on quality and customer satisfaction in real estate development, with companies needing to adapt to these changing dynamics [8]. - Beihome's approach positions it as a data-driven residential development service platform, aiming to redefine the real estate landscape by prioritizing customer perspectives and needs [8].

Core Insights - The project "Financial City. Beichen S1" in Chengdu has garnered significant attention for its innovative design and operational model, which emphasizes a C2M (Customer to Manufacturer) approach, allowing consumers to directly influence product design and manufacturing [1][2][3] - Beichen S1's construction cost exceeds that of many luxury properties in Shanghai and Shenzhen, reflecting a commitment to high-quality development [1][3] - The project has set a new record for residential land prices in Chengdu, with a floor price of 27,300 yuan/m², indicating strong market demand and potential for value appreciation [2][3] Design and Construction - Beichen S1 features a unique architectural design with a cost of over 4,000 yuan/m² for its facade, utilizing advanced materials like UHPC (Ultra-High-Performance Concrete) and aluminum panels, creating a striking aesthetic [4] - The project incorporates a comprehensive landscape design that integrates over 200 types of plants and natural stone, enhancing the living experience and aligning with the concept of "homes in the scenery" [4][5] - The residential units are equipped with over 310 smart devices, significantly surpassing the average for high-end smart homes in China, showcasing a commitment to advanced technology integration [5] Market Positioning and Strategy - The C2M model aligns with current market trends, emphasizing customer-centric development and reflecting a shift from a seller's market to a buyer's market since 2021 [2][7] - Beichen S1 serves as a prototype for Beike's strategic vision, demonstrating the feasibility of the C2M model and its potential to reshape the real estate industry [8] - The project has achieved notable sales success, ranking second in total sales volume for luxury properties in Chengdu shortly after its launch, indicating strong market acceptance [5][8] Innovation and Customer Focus - The design process for Beichen S1 involved extensive customer research, leading to features that address specific needs, such as enhanced accessibility and convenience for residents [6][7] - The project emphasizes a high degree of customization and systematic innovation, reflecting a deep understanding of customer preferences and behaviors [6][7] - Beike's data-driven approach allows for a more tailored residential experience, moving beyond traditional real estate practices to meet evolving consumer demands [6][7]