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用茶底做IP,淘出30万吨商业黄金!揭秘这些现制饮品品牌的吸金秘籍
Sou Hu Cai Jing· 2025-09-19 09:08
Group 1 - The core viewpoint of the articles highlights the significant growth in the new tea beverage industry, with tea consumption expected to reach approximately 300,000 tons in 2024, a 50% increase from 200,000 tons in 2022 [1] - Original leaf tea has become a standard in the ready-to-drink beverage market, leading to the emergence of new products that enhance tea base upgrades and influence market trends [3][5] - Major brands in the market have developed their own unique tea base IPs, indicating a trend towards brand differentiation and innovation in product offerings [5] Group 2 - The development of high-aroma tea bases has prompted suppliers to offer customized services, resulting in a diverse range of products and new ideas in tea research and development [9] - Various innovative products have been launched, such as the Earl Grey tea with unique citrus aroma and the peach-flavored jasmine tea, showcasing the creativity in blending traditional and modern flavors [13] - The integration of traditional tea culture into contemporary lifestyles is accelerating, particularly through the promotion of geographical indication products and intangible cultural heritage items [20][21] Group 3 - The HOTELEX series of exhibitions serves as a comprehensive platform for the tea beverage industry, featuring a wide range of products and services, including traditional tea, new tea beverages, and related cultural elements [22][34] - The upcoming 2025 HOTELEX Shenzhen exhibition is set to attract over 150,000 professional visitors and will feature more than 2,500 exhibitors, highlighting the industry's growth and the importance of networking and trend exploration [36]
艺献八闽 “豫”见美好
Xiao Fei Ri Bao Wang· 2025-05-23 02:51
Core Viewpoint - The fifth China Arts and Crafts Expo, organized by the China Light Industry Federation, will be held in Fuzhou, Fujian Province, showcasing the rich cultural heritage and unique artistic charm of Henan's arts and crafts industry, with a significant increase in exhibition space compared to the previous year [1][2]. Group 1: Exhibition Details - The Henan exhibition area has increased by nearly 40% compared to the last expo, providing a broader platform for showcasing exquisite Henan arts and crafts [1]. - The Henan delegation aims to not only win awards but also leverage the influence of the China Light Industry Federation for comprehensive promotion of local arts and crafts [2]. Group 2: Featured Artisans and Techniques - Notable artisans, including Wang Guanjun, a master of "Miyu Qiaose Carving," will present innovative works that transform flaws into artistic highlights, emphasizing new themes and techniques [5]. - The Henan exhibition will feature a variety of crafts, including jade carvings, ceramics, embroidery, and copper artifacts, reflecting the depth and uniqueness of Henan's arts and crafts [2][4]. Group 3: Cultural Significance and Innovation - The Henan Arts and Crafts Industry Association has been promoting regional brand building to drive industry upgrades, showcasing distinctive regional crafts at the expo [4]. - The Henan delegation's participation in the expo serves as an important platform for promoting the achievements of local artisans and fostering innovation in traditional crafts [2][7].