Core Insights - The article highlights the comprehensive efforts of Nanjing Grain Group in ensuring food security through an integrated grain logistics system that connects every link from production to consumption [1][3][19] Group 1: Smart Grain Management - Nanjing Grain Group utilizes a smart grain management platform that provides real-time data on grain conditions, enhancing storage safety and efficiency [1][7] - The company has established a high-standard grain storage facility with a capacity of 49,300 tons, consolidating 95,000 tons of raw grain storage in urban areas to strengthen food security [3][5] Group 2: Grain Supply Chain and Market - The Nanjing Iron Heart Bridge National Grain Reserve has a significant capacity with 24 warehouses and 14,000 tons of oil tanks, facilitating over 1 million tons of annual transfer capacity [5] - The New Port Grain and Oil Food Market serves as a vital consumer hub, with 333 operating entities and an annual transaction volume of nearly 700,000 tons, ensuring food safety for the public [9][14] Group 3: Quality Assurance and Emergency Supply - A national grain quality inspection institution is located within the New Port Market, conducting rigorous testing on incoming grain batches to ensure safety [12] - The establishment of the Jiangsu Provincial and Nanjing City Grain Emergency Supply Centers enhances the market's capability to respond to emergencies, ensuring quick access to food supplies [14][18] Group 4: Product Innovation and Branding - Nanjing Grain Group is shifting from raw grain sales to brand-oriented products, launching convenient meal options like oatmeal and quinoa, catering to modern consumer needs [19][21] - The "Jingrun" brand has diversified its product line, winning a gold award at the IGPE Expo in 2025, reflecting the successful transition from low-value raw grain trade to high-value branded products [23]

Core Viewpoint - The article highlights the strategic collaboration between Nanjing's agricultural public brand "Shili Qinhuai" and major e-commerce platforms, aiming to enhance the market reach of local agricultural products and boost sales through digital channels [1][4][5] Group 1: Brand Development and Market Expansion - "Shili Qinhuai" has signed a strategic cooperation agreement with JD.com, with plans to launch the "China Specialty·Nanjing Pavilion" in mid-April, allowing online purchases of local products [1] - The brand has expanded its presence on major e-commerce platforms such as Tmall, Douyin, and Pinduoduo, marking a significant move into the digital marketplace [1][5] - The brand's sales increased significantly, with total sales rising from 310 million yuan to 670 million yuan year-on-year, driven by collective procurement efforts [4] Group 2: Support for Local Cooperatives - The brand has provided logistical support to local cooperatives, helping them overcome challenges related to transportation and cost, resulting in over 1 million yuan in revenue from supplying 15 canteens [2] - "Shili Qinhuai" has authorized 247 entities across the city, covering 1,487 products, enabling small farmers to transition from merely selling products to selling branded goods [2] Group 3: Government Role and Industry Collaboration - The government plays a crucial role in facilitating partnerships between agricultural producers and large retailers, enhancing market access for local products [3][4] - Since the beginning of 2023, six specialized promotional events have been held, resulting in 37 cooperation agreements and direct sales of 27.7 million yuan [4] - The brand aims to diversify its product offerings beyond traditional items like salted duck and Yuhua tea, planning to introduce additional local specialties [4][5]