Core Insights - The event held in Beijing aimed to promote Nanjing's high-quality agricultural products and enhance brand influence and market competitiveness through various methods such as brand promotion, sales matching, and live interaction [1][2] Group 1: Event Overview - The event featured a diverse range of Nanjing's agricultural products, including famous local dishes like salted duck and crabs from the Gucheng Lake, attracting numerous buyers and food enthusiasts [1] - The Gucheng Lake crabs were particularly highlighted for their quality, with attendees praising their sweet meat and rich flavor [1] Group 2: Business Transactions - A total of 10 authorized suppliers of Gucheng Lake crabs from Gaochun engaged in face-to-face discussions with 35 key buyers, resulting in multiple cooperation agreements with a total signed amount of 303 million yuan [2] - Additionally, 12 cooperation intentions were established, with an intended cooperation amount exceeding 100 million yuan [2] Group 3: Agricultural Development Strategy - Nanjing has positioned itself as a stronghold for modern urban agriculture, focusing on the integration of primary, secondary, and tertiary industries to enhance the agricultural supply chain [2][3] - The city benefits from favorable natural conditions, including excellent climate and water quality, which have remained at 100% good quality for seven consecutive years, supporting agricultural development [2]

Core Viewpoint - The "Su Super" football event in Nanjing has successfully engaged local communities and promoted cultural and agricultural integration through various activities and fan gatherings [1][5]. Group 1: Event Highlights - The "Su Super" match between Nanjing and Yancheng attracted thousands of fans, creating a vibrant atmosphere in designated "second venues" across the city [1][2]. - Various cultural and culinary activities were organized in urban landmarks, enhancing the experience for fans and promoting local agricultural products [1][5]. Group 2: Community Engagement - The "Yinxiangli Cultural Art Street" was recognized as a primary fan gathering area, featuring interactive experiences and local delicacies [2][3]. - Over 15,000 visitors gathered at the "Football Theme Park" along the Qinhuai River, showcasing the popularity of the event and the community's enthusiasm [3][4]. Group 3: Agricultural Promotion - The "Three Into the City" initiative successfully introduced high-quality agricultural products from rural areas to urban consumers, creating a new market for local specialties [5][6]. - Popular local products, such as fruits and traditional snacks, saw significant demand during the event, with some items selling out quickly [5][6]. Group 4: Cultural Integration - The event featured traditional crafts and local delicacies, blending sports with cultural heritage, such as the showcasing of "Rain Flower Tea" and "Tiger Shoes" [8]. - The integration of local culture and sports has fostered a sense of community and pride among residents, enhancing the overall experience of the "Su Super" event [8].

Group 1 - The core event was a cultural and culinary experience organized by the Nanjing cultural and tourism delegation in Latvia, showcasing Nanjing's rich historical and cultural heritage through food and intangible cultural heritage [1][2] - The event featured a variety of Nanjing delicacies such as squirrel fish, salted duck, and traditional tea snacks, attracting over 3,000 local residents in Jurmala [1] - Activities included tea ceremonies, paper-cutting, and traditional Chinese clothing experiences, with local residents expressing admiration for the elegance of Eastern culture [1] Group 2 - The delegation also held a second cultural experience event in conjunction with the Chinese Embassy in Latvia, followed by a third event at the Riga Chinese Cultural Center, engaging around 300 local residents [2] - Officials from the Nanjing cultural and tourism bureau indicated that these activities not only highlighted the unique charm of Nanjing's food and intangible cultural heritage but also served as a cultural bridge to enhance the internationalization of Nanjing's cultural tourism [2]

Core Viewpoint - The article highlights the traditional craftsmanship and cultural significance of Yuhua tea, emphasizing its unique production techniques and the efforts to preserve and promote this heritage [16][17][19]. Group 1: Production Techniques - Yuhua tea is characterized by a specific picking standard of one bud and one leaf, with a length of 1.5 to 2 centimeters and an angle of approximately 15 degrees between the bud and leaf [18]. - The production process includes several intricate steps: fresh leaf picking, cooling, killing green, rolling, shaping, drying, and screening, with unique techniques such as "grabbing" and "rolling" [17][18]. - It takes about 500 grams of fresh leaves, equivalent to approximately 15,000 buds, to produce 120 grams of finished tea, and 60,000 to 80,000 buds are needed for 500 grams of high-quality Yuhua tea [18]. Group 2: Cultural Heritage - The Yuhua tea-making technique was recognized as a national intangible cultural heritage in 2021, reflecting its historical and cultural importance [16]. - The tea's history dates back to the Qing Dynasty, evolving from "Zhongshan Yunwu tea" to its current form, with significant contributions from tea masters over the years [17]. - The article mentions the establishment of a cultural exhibition hall at the production base to educate the public about Yuhua tea's history and development [18][19]. Group 3: Personal Stories and Legacy - Chen Shengfeng, the fifth-generation inheritor of Yuhua tea-making, has dedicated his life to studying and preserving this craft, emphasizing the importance of both skill and mindset in the tea-making process [16][19]. - His son, Chen Luyu, is also learning the craft, indicating a commitment to passing down the tradition to future generations [18][19]. - The production base established by Chen Shengfeng not only contributes to local economic development but also serves as a platform for cultural education [18].

Core Viewpoint - The article highlights the strategic collaboration between Nanjing's agricultural public brand "Shili Qinhuai" and major e-commerce platforms, aiming to enhance the market reach of local agricultural products and boost sales through digital channels [1][4][5] Group 1: Brand Development and Market Expansion - "Shili Qinhuai" has signed a strategic cooperation agreement with JD.com, with plans to launch the "China Specialty·Nanjing Pavilion" in mid-April, allowing online purchases of local products [1] - The brand has expanded its presence on major e-commerce platforms such as Tmall, Douyin, and Pinduoduo, marking a significant move into the digital marketplace [1][5] - The brand's sales increased significantly, with total sales rising from 310 million yuan to 670 million yuan year-on-year, driven by collective procurement efforts [4] Group 2: Support for Local Cooperatives - The brand has provided logistical support to local cooperatives, helping them overcome challenges related to transportation and cost, resulting in over 1 million yuan in revenue from supplying 15 canteens [2] - "Shili Qinhuai" has authorized 247 entities across the city, covering 1,487 products, enabling small farmers to transition from merely selling products to selling branded goods [2] Group 3: Government Role and Industry Collaboration - The government plays a crucial role in facilitating partnerships between agricultural producers and large retailers, enhancing market access for local products [3][4] - Since the beginning of 2023, six specialized promotional events have been held, resulting in 37 cooperation agreements and direct sales of 27.7 million yuan [4] - The brand aims to diversify its product offerings beyond traditional items like salted duck and Yuhua tea, planning to introduce additional local specialties [4][5]