Core Viewpoint - The article highlights the strategic collaboration between Nanjing's agricultural public brand "Shili Qinhuai" and major e-commerce platforms, aiming to enhance the market reach of local agricultural products and boost sales through digital channels [1][4][5] Group 1: Brand Development and Market Expansion - "Shili Qinhuai" has signed a strategic cooperation agreement with JD.com, with plans to launch the "China Specialty·Nanjing Pavilion" in mid-April, allowing online purchases of local products [1] - The brand has expanded its presence on major e-commerce platforms such as Tmall, Douyin, and Pinduoduo, marking a significant move into the digital marketplace [1][5] - The brand's sales increased significantly, with total sales rising from 310 million yuan to 670 million yuan year-on-year, driven by collective procurement efforts [4] Group 2: Support for Local Cooperatives - The brand has provided logistical support to local cooperatives, helping them overcome challenges related to transportation and cost, resulting in over 1 million yuan in revenue from supplying 15 canteens [2] - "Shili Qinhuai" has authorized 247 entities across the city, covering 1,487 products, enabling small farmers to transition from merely selling products to selling branded goods [2] Group 3: Government Role and Industry Collaboration - The government plays a crucial role in facilitating partnerships between agricultural producers and large retailers, enhancing market access for local products [3][4] - Since the beginning of 2023, six specialized promotional events have been held, resulting in 37 cooperation agreements and direct sales of 27.7 million yuan [4] - The brand aims to diversify its product offerings beyond traditional items like salted duck and Yuhua tea, planning to introduce additional local specialties [4][5]