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“鲜”链延伸撬动海洋经济新增长点 数字赋能让“娇贵”水产“鲜”行千里
Yang Shi Wang· 2025-12-21 03:53
央视网消息:产自江苏浦口的永宁青虾是国家地理标志农产品,这几天迎来冬季开捕,数字赋能让智慧渔场里的永宁青虾抢鲜上市。 凌晨4时滁河里的鱼塘,江苏浦口虾农康光辉带着两位师傅开始了一天的劳作。他们借助头灯的亮光,拉起沉甸甸的虾笼逐个打捞。岸上收虾 商户也已早早赶来。 2025年,永宁青虾养殖面积稳定在1.1万亩,年产量预计可达1100吨,比2024年同期增加了20%。这份丰收喜悦的背后是"数字养虾"的科技赋 能。虾农康光辉的手机上,一款App连接着鱼塘里的传感器和智能投喂机。 江苏省南京市浦口区永宁街道青虾养殖户康光辉介绍,塘里面溶氧、pH值、氨氮亚盐,手机上面能监测到。还能自动打开增氧设备,夜里不 用巡塘,而且产量还增加,虾子品质提高了。 南京某农产品加工企业负责人赵丽介绍,他们通过数字化监测来实现标准化生产和管理,青虾的品质也非常稳定,大小均匀,深受养殖户和消 费者的喜爱。现在有很多外地的像上海、北京的老客户跟他们争相抢购。 广东茂名:邂逅海鲜"天光墟" 探访渔港小镇"鲜"活力 青虾是一种"娇贵"的水产,出水后仅能存活1到2小时,销售半径严重受限。如今,数字化技术不仅大大增加了产量提升了品质,更打通产业链 堵 ...
联姻京东,“食礼秦淮”全面“触网”破局
Xin Hua Ri Bao· 2025-03-31 03:08
Core Viewpoint - The article highlights the strategic collaboration between Nanjing's agricultural public brand "Shili Qinhuai" and major e-commerce platforms, aiming to enhance the market reach of local agricultural products and boost sales through digital channels [1][4][5] Group 1: Brand Development and Market Expansion - "Shili Qinhuai" has signed a strategic cooperation agreement with JD.com, with plans to launch the "China Specialty·Nanjing Pavilion" in mid-April, allowing online purchases of local products [1] - The brand has expanded its presence on major e-commerce platforms such as Tmall, Douyin, and Pinduoduo, marking a significant move into the digital marketplace [1][5] - The brand's sales increased significantly, with total sales rising from 310 million yuan to 670 million yuan year-on-year, driven by collective procurement efforts [4] Group 2: Support for Local Cooperatives - The brand has provided logistical support to local cooperatives, helping them overcome challenges related to transportation and cost, resulting in over 1 million yuan in revenue from supplying 15 canteens [2] - "Shili Qinhuai" has authorized 247 entities across the city, covering 1,487 products, enabling small farmers to transition from merely selling products to selling branded goods [2] Group 3: Government Role and Industry Collaboration - The government plays a crucial role in facilitating partnerships between agricultural producers and large retailers, enhancing market access for local products [3][4] - Since the beginning of 2023, six specialized promotional events have been held, resulting in 37 cooperation agreements and direct sales of 27.7 million yuan [4] - The brand aims to diversify its product offerings beyond traditional items like salted duck and Yuhua tea, planning to introduce additional local specialties [4][5]