Core Insights - The "Golden Crown 50° Extraordinary Guardian Public Welfare Action" has successfully launched in Nujiang Lisu Autonomous Prefecture, Yunnan Province, donating over 1 million yuan worth of infant and maternal milk powder products to families in need [1][2] - The initiative is part of a broader effort by Golden Crown to support the health of mothers and infants in China, aligning with the goals of Yili Group to achieve "comprehensive value leadership" [2][7] - Since its inception in 2024, the program has donated over 8.59 million yuan in nutritional supplies, benefiting nearly 6,000 mother-infant families across 24 counties in 8 provinces [2] Company Initiatives - The program includes training activities for rural doctors, with over 110 participants, aimed at enhancing local public health services and maternal-infant health levels [6] - Golden Crown emphasizes the importance of maternal and infant health as a foundation for national health, focusing on scientific nutrition solutions and support for pregnant women [7] - The company has launched a 1.6 billion yuan maternity subsidy plan, providing at least 1,600 yuan in nutritional support to eligible families, along with various free nutritional products [9][10] Future Plans - Golden Crown aims to further collaborate with social welfare initiatives and enhance its nutritional offerings to contribute to the improvement of maternal and infant health levels in China [10]

Core Viewpoint - The "Golden Crown 50° Extraordinary Guardian Public Welfare Action" aims to enhance maternal and infant health in China through donations and training, contributing to the establishment of a fertility-friendly society [1][4][11]. Group 1: Donation and Impact - The initiative donated over 1 million yuan worth of infant and maternal milk products to families in Zhenning County, Guizhou, benefiting local maternal and infant families [1][6]. - Since its launch in 2024, the program has donated over 6 million yuan in nutritional supplies, benefiting nearly 5,000 families across 21 counties in 7 provinces [4][11]. Group 2: Training and Support - The program included a training session for over 200 rural doctors on maternal and infant care, aimed at improving local healthcare services [6][8]. - The collaboration with the China Population Welfare Foundation and local health authorities emphasizes the importance of addressing real parenting needs [6][11]. Group 3: Brand Commitment and Initiatives - The company focuses on high-quality nutritional solutions and scientific feeding concepts to support maternal and infant health [9][11]. - The "16 billion yuan fertility subsidy plan" provides nutritional support and free products to eligible families, enhancing the overall parenting experience [11].