Group 1 - The core event is the "6·6 Give 'Lychee' Festival" held in Guangzhou, which aims to promote Guangdong lychee and enhance its brand influence across 24 provinces and cities in China [3][5]. - The festival attracted various stakeholders including farmers, distributors, and media, focusing on the precise connection between production and sales of local specialties like lychee [5]. - The event is part of a broader initiative to boost the marketing and sales of Guangdong lychee, which has become a top fruit in national supermarkets [3][5]. Group 2 - The "2025 Rural Entrepreneurship Youth Training Class" was held in Heyuan, aiming to cultivate a new generation of rural talents who are idealistic, technically skilled, and good at management [7]. - The training attracted over 80 participants from agricultural enterprises, emphasizing the importance of technology in driving high-quality rural development [7]. - The initiative aligns with the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" to enhance rural economic growth [7][14]. Group 3 - The "Qinzhou Lychee Procurement Guide" was recently published to facilitate nationwide buyers in understanding procurement information and timing for Qinzhou lychee [11]. - The guide includes a list of 22 quality lychee production and sales enterprises, 133 lychee orchards, and 85 marketing entities, promoting efficient production and sales connections [11]. - It also features a distribution map of local specialty fruits, enhancing the accessibility of procurement information for buyers [11].

Core Insights - The "Qinzhou Lychee Procurement Guide" has been officially released to facilitate nationwide buyers in understanding procurement information and the market timing for Qinzhou lychees [2][3][12] - The guide includes an introduction to Qinzhou lychee and its specialty fruit industry, featuring 22 quality lychee production and sales enterprises, 133 lychee orchards, and 85 marketing entities [4][5][12] - The guide aims to enhance the market competitiveness of Qinzhou lychees and will be complemented by a series of marketing activities, including the Ling Shan Lychee Cultural Tourism Festival [11][12][13] Industry Overview - Qinzhou is a significant production base for tropical and subtropical fruits in China, being the second-largest lychee production area in the country and the largest in Guangxi [17][18] - The region has a cultivation history of over 2000 years, with the oldest lychee trees exceeding 1500 years in age, and boasts over 20 main varieties, including "Ling Shan Lychee" and "Qin Bei Lychee," which have received national geographical indication certification [18][19][20] - By 2025, the lychee planting area in Qinzhou is expected to reach 1.1 million acres, with an anticipated production of over 500,000 tons, and the market availability will span from May to the end of July [20][21]