近日，国家工业和信息化部下发首批中国消费名品名单，全国仅178个品牌和企业入选，"红星"品牌与 茅台、伊利、海尔等国民品牌并肩而立。自此，红星二锅头的品牌内核与外延再次实现重要跃迁。不再 仅仅是北京的名片，更是中国名片的重要组成部分。 从北京名片到中国消费名品红星闪耀更高山巅 事实上，红星二锅头的国民度早就有目共睹。 无论是老北京还是来自五湖四海的北京游客，都知道京城有"三乐"：登长城、吃烤鸭、喝红星二锅 头，"三乐"不全不算到过北京，而提到正宗北京二锅头，当属红星二锅头。多年来，红星二锅头早已成 为北京特产、京味文化的重要名片。 作为北京二锅头品类的始创者，与新中国共同成长了76载的红星二锅头，已从北京走向全国，成为老百 姓餐桌上的"当家酒"，见证了时代的日新月异，也见证了国人从"站起来"到"富起来"的美好生活，而且 已走出国门，成为中国的一张独特的醇香名片。 视频：红星与茅台、伊利等品牌一起入选首批中国消费名品来源：中国新闻网 拥抱时代，从消费需求出发提升产品创新力 从大众体感出发，红星推出蓝瓶系列，优化酒体使饮后更舒适，进一步提升了消费体验，更创新性打造 了以"三曲三香"为特色的红星大曲酿品质光瓶系列， ...

Core Insights - The article highlights the recognition of various Chinese liquor brands, including Hongxing, as part of the first batch of "Chinese Consumer Brands," emphasizing the importance of brand value and quality in the competitive landscape [2] - Hongxing's success is attributed to its integrated core competitiveness system, which includes quality, product, and cultural strength, allowing it to evolve from a traditional brand to a national consumer brand [2][12] Group 1: Quality and Production - The Chinese liquor market is shifting from channel-driven to quality-driven strategies, with quality becoming a key competitive factor for companies [3] - Hongxing adheres to traditional solid-state fermentation techniques, ensuring strict quality control from raw material selection to the brewing process, and has become the first company in Beijing to receive "pure grain solid fermentation liquor" certification [5] - The company has integrated smart manufacturing into traditional brewing, establishing an intelligent brewing base that combines traditional techniques with digital control, ensuring consistent flavor and quality [7][9] Group 2: Product Innovation and Market Position - Hongxing has developed a diverse product matrix that covers various price ranges, catering to different consumer needs, and demonstrating strong market competitiveness [10] - The company offers products in the light bottle category at price points ranging from tens to sixties of yuan, with core products achieving high repurchase rates due to their traditional brewing methods [10][12] - In the mid-to-high-end boxed market, Hongxing's products enhance brand recognition through cultural elements, filling gaps in the market and increasing premium potential [10] Group 3: Cultural Empowerment and Brand Strategy - Hongxing emphasizes cultural empowerment as a core strategy, integrating the inheritance and innovation of non-heritage techniques into modern consumption scenarios [13][15] - The company has established itself as a leader in the Beijing Erguotou market by creatively transforming traditional techniques into modern contexts, enhancing consumer trust and engagement [15][16] - Hongxing aims to transition from a product-driven to an emotion-driven brand, leveraging its historical positioning and modern marketing strategies to expand its appeal [16]