近日，国家工业和信息化部发布《首批中国消费名品名单》，北京红星股份有限公司旗下的"红星"品牌是北京市唯一入选该榜单的白酒品牌。这一国家级认 证不仅强化了红星在二锅头品类中的标杆地位，更是对红星"纯粮酿造+科技创新"双轮驱动发展模式的肯定。 事实上，首批中国消费名品名单的发布，在降低消费者选择成本的同时，有助于引导消费向品质化、品牌化方向升级。如今，在酒行业身处结构性调整 期，"红星"品牌与贵州茅台、五粮液等企业同批入选全国首批消费名品名单，无疑是与消费者签下一张"放心保单"，同时对提振北京市场乃至全国市场酒类 消费增添一把助燃剂。 全国首批消费名品名单入选者 据了解，首批中国消费名品名单中，全国仅有12个白酒品牌入选，除红星外，还包括茅台、五粮液等中国白酒行业的领军品牌。这是继入选中华老字号、中 国驰名商标、国家级非遗名录后，红星获得的又一殊荣，彰显出红星再次成为国家认可的"中国制造"品牌矩阵核心成员。 0:00 / 0:31 红星凭借其产品创新力、市场竞争力、品牌影响力以及文化赋能力等多维度脱颖而出，成为消费者心目中更具性价比、质价比以及心价比的好产品。 事实上，获得此项殊荣离不开祖祖辈辈的红星人，对品质、 ...

酒行业丨市场观察 本周看点： -精酿啤酒渠道热，白酒经销商为何冷淡？ -白酒巨头抢夺香港市场； -淡季里的热战，酒业掀起"请进来"运动。 行业环境 1.精酿啤酒掀起渠道热，为何传统白酒经销商态度冷淡？ 关键词 ： 精酿啤酒,即时零售,渠道布局,消费热度,市场增长 概要 ： 精酿啤酒市场热度上升，渠道态度分化。即时零售推动下，部分酒类零售商布局精酿 实现显著增长，如河南连锁品牌销量增20%-35%；但传统白酒经销商多持观望态度，因保质期 短、供应链经验不足等原因。尽管如此，精酿作为"流量+利润"产品吸引部分酒商尝试，但市 场同质化严重、品牌化不足。未来，头部品牌的出现及新零售入局或成行业关键看点。 2.精准卡位30-60元价格带、在江苏多地热销，"川味"巴适开启全国化布局 关键词 ： 光瓶酒,巴适文化,白酒市场,渠道策略,品质追求 概要 ： 光瓶酒市场预计2024年达1500亿，未来十年或突破2000亿。四川春泉集团推出的"巴 适"光瓶酒，以高性价比和品质化在江苏市场崭露头角，主力产品精准切入30-60元价格带。依 托邛崃优质酿酒资源与传统工艺，"巴适"融合国潮设计，满足怀旧与年轻化需求。厂家提供灵 活渠道政策 ...

Core Viewpoint - The article highlights the recognition of Hongxing as a leading brand in the Chinese liquor industry, being awarded the title of "Chinese Consumer Brand" by the Ministry of Industry and Information Technology, marking its status as a national-level authority in the sector [1] Group 1: Cultural Heritage - Hongxing's commitment to preserving and innovating the traditional craft of Erguotou is emphasized, linking its production techniques to Beijing's historical and cultural roots [5][6] - The brand's museums serve as platforms for showcasing the heritage of Erguotou, allowing visitors to engage with the traditional brewing process and understand its cultural significance [6] Group 2: Technological Integration - Hongxing combines traditional craftsmanship with modern technology, utilizing automation and digitalization in its production processes to enhance quality and consistency [9] - The implementation of a "transparent factory" model allows consumers to witness the entire production process, fostering trust and transparency in the brand [9][11] Group 3: Commitment to Quality and Sustainability - The company maintains a strong focus on pure grain solid-state fermentation, ensuring high-quality products while embracing green and low-carbon initiatives [11] - Hongxing has established a comprehensive recycling system for waste management, contributing to its recognition as a smart and green factory [11] Group 4: Future Outlook - The recognition as a "Chinese Consumer Brand" is seen as a milestone for Hongxing, positioning it for future growth and innovation in the liquor industry [11] - The brand aims to convey Chinese culture and excellence in manufacturing to a global audience, enhancing its international presence [11]