当你举杯品尝茅台酒时，舌尖触到的不仅是酱香，更是超过5年的时光沉淀。 为何茅台酒要历经漫长的五年等待？这五年并非简单的酿造和存放，而是茅台遵循自然规律、坚守传统 工艺的"品质修炼之路"——从红缨子高粱的筛选，到一年一个周期的酿造，再到数年的贮存与勾调，每 一步都藏着对品质的极致追求。今天就带大家，看看茅台酒历时五年的"成长蜕变"。 一年制酒：遵循节气"酿造攻坚战" 一滴茅台酒五年的起点，藏在"端午制曲、重阳下沙"的时间密码里。第一年的核心，是用传统工艺将高 粱、小麦、水转化为七个轮次的基酒，全程紧跟节气节奏，遵循传统酿造技艺，容不得半点马虎。 酿酒的"主角"红缨子糯高粱，生长在茅台镇周边核心产区范围，颗粒细小、种皮厚实，能扛住多次蒸煮 发酵。每一粒高粱都需严格筛选，品质稍逊，绝进不了酿酒车间。 重阳节前后，赤水河谷雨季结束、河水转清，温度降至25℃左右，一年一度的"下沙"正式开始。 在这一年的生产历经中，小麦、高粱和赤水河河水不断交融，经过"两次投料、九次蒸煮、八次发酵、 七次取酒"的工艺流程，耗时一年，才能完成粮食到茅台基酒的蜕变。 耗时一年的"首轮"酿造结束，得到的基酒仅是茅台的"半成品"。要得到一滴真正 ...

Core Viewpoint - The Shangyuan project, developed by Shanghai Minfang Group, has seen significant demand, with the first phase selling out completely, indicating strong market interest in high-quality residential properties in the Minhang District [4][8]. Group 1: Project Overview - The Shangyuan project is set to launch its second batch of 36 villa units, including 179 square meter upper duplex and 172 square meter lower duplex units, on November 21 [6]. - The first phase of Shangyuan, consisting of 44 units, achieved a total subscription rate exceeding 150%, marking it as a successful launch in the Minhang District [4][6]. Group 2: Design and Quality - The project features a collaboration with renowned design firms, aiming to create a seamless integration of public and private spaces, inspired by traditional Chinese landscape painting [6]. - The commitment to quality is reflected in the accolades received by the developer, including the Shanghai Baiyu Lan Quality Building Engineering Award for the Zhoujiazhai relocation project [8][10]. Group 3: Corporate Philosophy - Minfang Group emphasizes a philosophy of excellence and quality in its developments, which is evident in both its award-winning projects and the Shangyuan residential offerings [12][13]. - The company aims to uphold rigorous engineering standards and quality control measures, ensuring a high standard of living for residents [10][12].

Core Viewpoint - The home appliance industry is facing intense competition, with companies resorting to cost-cutting measures and price manipulation instead of pursuing technological advancements [1][3]. Group 1: Industry Competition - The home appliance sector is described as "very competitive," with companies not focusing on technological breakthroughs but rather on reducing costs and misleading consumers through pricing strategies [1]. - There is a concern that some air conditioning products fail within a month, leading to high repair costs, which is attributed to the practice of cutting corners [3]. Group 2: Brand Integrity - The company emphasizes the importance of maintaining quality, asserting that consumers will eventually recognize the sincerity and strength of businesses that prioritize quality over low prices [3]. - The issue of private labeling is criticized, with a call for Chinese brands to establish their own identity rather than relying on others' brand power to sell inferior products [5].

Group 1 - The core idea emphasizes the value of patience and quality in craftsmanship, contrasting it with the modern tendency to prioritize speed over quality [1][2][3] - The article highlights the meticulous process involved in traditional craftsmanship, such as the creation of the "thousand crafts top bed," which took three years to complete, showcasing the dedication to detail and quality [1] - It discusses the philosophical implications of "slow" in various contexts, including art and life, suggesting that true appreciation and mastery require time and reflection [2][3] Group 2 - The text illustrates the balance between speed and quality, noting that while efficiency is important in modern society, certain pursuits, like art and craftsmanship, benefit from a slower, more deliberate approach [2][3] - It references historical figures and their dedication to slow, thoughtful creation, such as the poet Du Fu and the painter Wen Tong, to underline the importance of patience in achieving excellence [2] - The narrative concludes with a call to embrace a slower pace in life to appreciate beauty and quality, suggesting that this approach leads to a deeper understanding and fulfillment [3]

Core Viewpoint - The "Red Star Erguotou" brand has been recognized as one of the first batch of "Chinese Consumer Brands" by the Ministry of Industry and Information Technology, marking a significant leap in its brand identity from a local to a national level [1][15]. Group 1: Brand Recognition and Cultural Significance - "Red Star Erguotou" is a well-known symbol of Beijing, recognized by both locals and tourists, and is considered an essential part of the city's cultural identity [3][4]. - The brand has evolved over 76 years alongside the nation, becoming a staple on dining tables across China and even gaining international recognition [3][4]. Group 2: Product Innovation and Consumer Engagement - The company has maintained traditional brewing techniques while innovating its product offerings to meet diverse consumer demands [4][6]. - The introduction of the "Blue Bottle" series and the "Three Flavors" quality series reflects the brand's commitment to enhancing consumer experience and catering to varying preferences [6][7]. - Pricing strategies are designed to be accessible, with products ranging from tens to over sixty yuan, ensuring alignment with everyday consumer needs [7]. Group 3: Quality Assurance and Transparency - "Red Star Erguotou" has been proactive in ensuring product quality, being the first in Beijing to have its entire line of light bottle products certified as pure grain solid fermentation [11]. - The brand has implemented a "24-hour transparent factory live broadcast" to showcase its production process, enhancing consumer trust and engagement [11]. Group 4: Awards and Industry Recognition - The brand has received numerous accolades, including multiple gold awards at the Brussels International Spirits Awards, reinforcing its reputation in the industry [13]. - The recognition as a "Chinese Consumer Brand" is a testament to the company's consumer-centric mission and innovative spirit over the past 70 years [15].

Core Insights - The core event of the article is the launch of the 2025 Langjiu Duanwu production, highlighting the company's commitment to quality and innovation in the liquor industry [1][2][4] Group 1: Event Overview - The 2025 Langjiu Duanwu production officially commenced on May 31, marking the beginning of a new year of brewing activities [1] - The event adopted a "small yet beautiful" format, focusing on ordinary employees and their families, with over 380 outstanding employees and their friends attending [1][2] - The event featured the launch of the Langjiu Huaxia Hundred Family Surnames series and the 2025 version of Langpai Lang, emphasizing the blend of classic and modern quality [1][5] Group 2: Quality Commitment - Langjiu maintains a rigorous quality control process, adhering to the "Langjiu Sauce Aroma Product Internal Control Standards" to ensure the best quality for every bottle [2] - The company emphasizes a full-process value chain from grain to brewing, showcasing a commitment to traditional craftsmanship combined with modern technology [2][4] Group 3: Cultural and Emotional Connection - The event highlighted the importance of human connection and cultural identity, showcasing the dedication and support of employees' families in the success of the brand [3] - The narrative of the event was centered around the emotional ties and cultural significance of the Langjiu brand, reinforcing the idea that a great brand is built on deep care and respect for people [3] Group 4: Technological Integration - The integration of traditional brewing methods with modern technology was showcased at the Tianbao Feng Packaging Logistics Center, demonstrating the balance between heritage and innovation [4] - Automation and intelligent inspection processes are now in place, allowing workers to focus on equipment health rather than direct packaging, enhancing efficiency [4] Group 5: Brand Philosophy - Langjiu's brand philosophy emphasizes the unwavering commitment to quality and national sentiment while embracing new technologies to enhance consumer service [5] - The launch of the new product lines reflects the brand's dedication to blending classic flavors with contemporary aesthetics, appealing to a wide range of consumers [5] - The company aims to solidify its position in the high-end liquor market, alongside competitors like Moutai, while striving to become a world-class distillery [5]

Core Viewpoint - The annual Duanwu Festival ceremony at Langjiu's winery emphasizes the company's commitment to traditional craftsmanship and quality, showcasing the launch of the 2025 version of the Langpai Lang liquor, which aims to enhance its market presence and consumer appeal [1][3][11]. Group 1: Ceremony and Tradition - The Duanwu Festival ceremony, held at the Langjiu winery, is a significant event that highlights the traditional practices of liquor production, specifically the making of "qu" (fermentation starter) [1][4]. - The event included participation from outstanding employees, their families, and representatives from various distributors, creating a shared experience around the production of high-quality "qu" [4][6]. Group 2: Quality and Craftsmanship - Langjiu emphasizes the importance of quality control in every step of the production process, from selecting raw materials to the fermentation and aging stages, ensuring the highest standards are met [6][7]. - The company has implemented advanced technology in its quality research facilities to monitor and control the fermentation environment, enhancing the overall quality of its products [6][7]. Group 3: Product Launch and Upgrades - The 2025 version of Langpai Lang was officially launched, maintaining the traditional "12987" brewing process, with at least 80% of the base liquor aged for over three years, ensuring a rich and pure flavor [11][13]. - The new packaging design aims to blend classic elements with modern aesthetics, making it more appealing for everyday use and festive occasions [11][13]. - The upgrade of Langpai Lang is expected to significantly impact the sauce liquor market, enhancing its competitiveness and attracting a broader consumer base due to its quality and affordability [13][14]. Group 4: Future Outlook - Langjiu's product matrix, including Qinghua Lang, Honghua Lang, and Langpai Lang, is continuously evolving, which is anticipated to strengthen the company's overall market position and drive sustainable growth [14][15].