品质坚守

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董明珠直播回应家电竞争太卷:其实很多都是偷工减料
Sou Hu Cai Jing· 2025-08-06 10:23
8月6日消息,近日,格力电器"董明珠健康家包头店"正式开业,格力电器董事长董明珠亲临现场,并通过线上直播与观众互动。在直播过程中,董明珠针对 当前家电行业激烈的竞争环境发表了看法,她直言:"家电行业很卷,因为大家不再追求技术上的突破,简单的就偷工减料,用价格来忽悠消费者。" 没有技术支撑,只能靠偷工减料和低价来欺骗消费者。 董明珠表示,她相信只要坚守品质,消费者终会看到企业的诚意与实力。她提到,市场上有些空调产品仅使用一个月就出现故障,后续维修成本高昂,这正 是偷工减料带来的恶果。在2024第十八届中国品牌节上,董明珠也曾发表过类似言论,强调制造业不应坑蒙拐骗、弄虚作假,低价竞争是无能的表现,因为 针对贴牌现象,董明珠也表示:我们借人家的品牌再销售,我们的中国品牌啥时候能站起来?为什么借别人的品牌卖自己的产品呢?以次充好!这就是赚快 钱,欺骗市场!用品牌影响力创造收益。 ...
慢的品格(金台随感)
Ren Min Ri Bao· 2025-07-29 23:03
Group 1 - The core idea emphasizes the value of patience and quality in craftsmanship, contrasting it with the modern tendency to prioritize speed over quality [1][2][3] - The article highlights the meticulous process involved in traditional craftsmanship, such as the creation of the "thousand crafts top bed," which took three years to complete, showcasing the dedication to detail and quality [1] - It discusses the philosophical implications of "slow" in various contexts, including art and life, suggesting that true appreciation and mastery require time and reflection [2][3] Group 2 - The text illustrates the balance between speed and quality, noting that while efficiency is important in modern society, certain pursuits, like art and craftsmanship, benefit from a slower, more deliberate approach [2][3] - It references historical figures and their dedication to slow, thoughtful creation, such as the poet Du Fu and the painter Wen Tong, to underline the importance of patience in achieving excellence [2] - The narrative concludes with a call to embrace a slower pace in life to appreciate beauty and quality, suggesting that this approach leads to a deeper understanding and fulfillment [3]
红星与茅台、伊利等品牌一起入选首批中国消费名品
Zhong Guo Xin Wen Wang· 2025-07-18 14:24
Core Viewpoint - The "Red Star Erguotou" brand has been recognized as one of the first batch of "Chinese Consumer Brands" by the Ministry of Industry and Information Technology, marking a significant leap in its brand identity from a local to a national level [1][15]. Group 1: Brand Recognition and Cultural Significance - "Red Star Erguotou" is a well-known symbol of Beijing, recognized by both locals and tourists, and is considered an essential part of the city's cultural identity [3][4]. - The brand has evolved over 76 years alongside the nation, becoming a staple on dining tables across China and even gaining international recognition [3][4]. Group 2: Product Innovation and Consumer Engagement - The company has maintained traditional brewing techniques while innovating its product offerings to meet diverse consumer demands [4][6]. - The introduction of the "Blue Bottle" series and the "Three Flavors" quality series reflects the brand's commitment to enhancing consumer experience and catering to varying preferences [6][7]. - Pricing strategies are designed to be accessible, with products ranging from tens to over sixty yuan, ensuring alignment with everyday consumer needs [7]. Group 3: Quality Assurance and Transparency - "Red Star Erguotou" has been proactive in ensuring product quality, being the first in Beijing to have its entire line of light bottle products certified as pure grain solid fermentation [11]. - The brand has implemented a "24-hour transparent factory live broadcast" to showcase its production process, enhancing consumer trust and engagement [11]. Group 4: Awards and Industry Recognition - The brand has received numerous accolades, including multiple gold awards at the Brussels International Spirits Awards, reinforcing its reputation in the industry [13]. - The recognition as a "Chinese Consumer Brand" is a testament to the company's consumer-centric mission and innovative spirit over the past 70 years [15].
热火、热爱、热忱!端午制曲生产启动,汪博炜绘出郎酒“热力图”
Jing Ji Guan Cha Wang· 2025-06-03 05:44
Core Insights - The core event of the article is the launch of the 2025 Langjiu Duanwu production, highlighting the company's commitment to quality and innovation in the liquor industry [1][2][4] Group 1: Event Overview - The 2025 Langjiu Duanwu production officially commenced on May 31, marking the beginning of a new year of brewing activities [1] - The event adopted a "small yet beautiful" format, focusing on ordinary employees and their families, with over 380 outstanding employees and their friends attending [1][2] - The event featured the launch of the Langjiu Huaxia Hundred Family Surnames series and the 2025 version of Langpai Lang, emphasizing the blend of classic and modern quality [1][5] Group 2: Quality Commitment - Langjiu maintains a rigorous quality control process, adhering to the "Langjiu Sauce Aroma Product Internal Control Standards" to ensure the best quality for every bottle [2] - The company emphasizes a full-process value chain from grain to brewing, showcasing a commitment to traditional craftsmanship combined with modern technology [2][4] Group 3: Cultural and Emotional Connection - The event highlighted the importance of human connection and cultural identity, showcasing the dedication and support of employees' families in the success of the brand [3] - The narrative of the event was centered around the emotional ties and cultural significance of the Langjiu brand, reinforcing the idea that a great brand is built on deep care and respect for people [3] Group 4: Technological Integration - The integration of traditional brewing methods with modern technology was showcased at the Tianbao Feng Packaging Logistics Center, demonstrating the balance between heritage and innovation [4] - Automation and intelligent inspection processes are now in place, allowing workers to focus on equipment health rather than direct packaging, enhancing efficiency [4] Group 5: Brand Philosophy - Langjiu's brand philosophy emphasizes the unwavering commitment to quality and national sentiment while embracing new technologies to enhance consumer service [5] - The launch of the new product lines reflects the brand's dedication to blending classic flavors with contemporary aesthetics, appealing to a wide range of consumers [5] - The company aims to solidify its position in the high-end liquor market, alongside competitors like Moutai, while striving to become a world-class distillery [5]
国民酱酒端午焕新!郎酒端午制曲大典上 2025版郎牌郎正式发布
智通财经网· 2025-05-31 12:34
Core Viewpoint - The annual Duanwu Festival ceremony at Langjiu's winery emphasizes the company's commitment to traditional craftsmanship and quality, showcasing the launch of the 2025 version of the Langpai Lang liquor, which aims to enhance its market presence and consumer appeal [1][3][11]. Group 1: Ceremony and Tradition - The Duanwu Festival ceremony, held at the Langjiu winery, is a significant event that highlights the traditional practices of liquor production, specifically the making of "qu" (fermentation starter) [1][4]. - The event included participation from outstanding employees, their families, and representatives from various distributors, creating a shared experience around the production of high-quality "qu" [4][6]. Group 2: Quality and Craftsmanship - Langjiu emphasizes the importance of quality control in every step of the production process, from selecting raw materials to the fermentation and aging stages, ensuring the highest standards are met [6][7]. - The company has implemented advanced technology in its quality research facilities to monitor and control the fermentation environment, enhancing the overall quality of its products [6][7]. Group 3: Product Launch and Upgrades - The 2025 version of Langpai Lang was officially launched, maintaining the traditional "12987" brewing process, with at least 80% of the base liquor aged for over three years, ensuring a rich and pure flavor [11][13]. - The new packaging design aims to blend classic elements with modern aesthetics, making it more appealing for everyday use and festive occasions [11][13]. - The upgrade of Langpai Lang is expected to significantly impact the sauce liquor market, enhancing its competitiveness and attracting a broader consumer base due to its quality and affordability [13][14]. Group 4: Future Outlook - Langjiu's product matrix, including Qinghua Lang, Honghua Lang, and Langpai Lang, is continuously evolving, which is anticipated to strengthen the company's overall market position and drive sustainable growth [14][15].