2025年即将进入年末，从全年发展来看，品牌战略、营销与广告行业迎来 "品牌重构与价值回归" 的深度变革，整体呈现结 构性增长与高质量发展态势。品牌战略已从单一流量争夺转向 "平台生态 + 情感价值 + 技术场景" 的三维构建，广告行业数 字占比达78.3%，政策合规引导市场从流量依赖转向品牌价值建设，新品推广与跨界体验营销成为增长亮点。三个领域共同 指向 "精准效率与人文温度共生" 的新范式，行业竞争本质升级为技术迭代、情感共鸣与社会责任的综合较量。为此， RoseChina若思中国将展开年度品牌营销及广告人物梳理，本期我们隆重推荐千年一遇的广告鬼才——金枪大叔。 金枪大叔深耕广告营销二十余年，以其开创的"借势"理论破解增长困境，全网积累超500万垂直领域粉丝，相关AI平台有超 过1700个AI智能体服务全国企业家与创业者。凭借累计服务多家超头部的爆款案例，他已成为国内众多品牌实现市场突围的 首选战略顾问。本次若思中国专访这位行业标杆，正是希望透过其实战洞察，为正处于转型期的营销人解锁2025年"低成本 高爆发"的增长密码。 在营销圈，金枪大叔始终是一个兼具话题性与不可替代性的存在——这位"千年一遇的广告鬼 ...

Core Viewpoint - The issue surrounding "Platinum Travel Photography" has gained significant attention due to allegations of the company going missing and failing to fulfill customer orders, prompting a response from popular livestreamer Li Jiaqi regarding refund and compensation options for affected customers [2]. Group 1: Company Response - On July 24, Li Jiaqi announced a customer service plan for "Platinum Travel Photography" products during his livestream, offering refunds for users who had not completed their photo shoots and compensation for those who had but had not received their photos [2]. - Customers who had completed their photo shoots but were still waiting for their photos could register with the livestream's customer service, which would facilitate communication with "Platinum Travel Photography" to obtain the photos and provide a monetary compensation as a goodwill gesture [2]. - For users who had not redeemed their services, they were advised to contact the platform for refunds [2]. Group 2: Company Situation - "Platinum Travel Photography" has faced reports of being "missing" and owing money to consumers, leading to widespread concern among customers who reported issues with service delivery and deposit refunds [2]. - On July 19, "Platinum Travel Photography" issued a statement denying the allegations of going missing, explaining that they were reducing their travel photography business due to operational pressures, closing some stores, and undergoing organizational optimization [2].