Core Insights - The brand strategy and advertising industry is undergoing a significant transformation characterized by "brand reconstruction and value return," leading to structural growth and high-quality development [1] - The advertising sector has seen a digital share of 78.3%, with a shift from traffic dependency to brand value construction, highlighting the importance of new product promotion and cross-border experiential marketing [1][2] - The industry is evolving towards a new paradigm that emphasizes the coexistence of precision efficiency and humanistic warmth, with competition now focusing on technological iteration, emotional resonance, and social responsibility [1] Brand Strategy and Marketing - The brand strategy has transitioned from a singular focus on traffic to a three-dimensional construction involving "platform ecology, emotional value, and technological scenarios" [1] - The emergence of new marketing strategies, such as "accompanying growth," allows brands to build long-term value while also achieving rapid exposure [5][13] - The "borrowing power" theory, developed by Jin Qiang Dashi, has redefined industry logic and is recognized for its practical application in achieving high-efficiency breakthroughs without the need for extensive market education [10][20] Key Figures and Achievements - Jin Qiang Dashi has over 20 years of experience in advertising marketing, with a client base exceeding 100,000 and a social media following of over 5 million [2][12] - His agency, Hong Production, has created numerous blockbuster advertising cases across various sectors, including technology, beauty, and consumer electronics, demonstrating a unique ability to ignite market interest without relying on large budgets [5][13] - The agency has successfully managed high-profile campaigns, including eight consecutive years of securing prime advertising slots during the CCTV Spring Festival Gala [5] Innovative Marketing Approaches - Jin Qiang Dashi's marketing strategies include the "cognitive warfare + symbol warfare" dual-track strategy, which has proven effective in enhancing brand recognition and market share [12] - The agency has developed over 1,700 AI intelligent agents to provide comprehensive marketing solutions, integrating AI into the entire marketing process [14] - The "saturation attack" advertising model has been instrumental in achieving explosive brand recognition and market penetration [12] Social Impact and Community Engagement - Jin Qiang Dashi has initiated the "Send Marketing to the Countryside" program, providing free support to entrepreneurs and helping them establish their business identities through short videos [18] - His involvement in rural revitalization projects demonstrates a commitment to leveraging marketing expertise for social good, promoting local products and enhancing community engagement [18] Financial Aspects and Market Position - The fees for Jin Qiang Dashi's services range from 500,000 to 1,500 million, depending on the scale and scope of the project, indicating a premium positioning in the market [19] - The agency has established itself as a leading brand management company in China, offering a full suite of services from advertising planning to strategic investment [14][20]

Core Viewpoint - The issue surrounding "Platinum Travel Photography" has gained significant attention due to allegations of the company going missing and failing to fulfill customer orders, prompting a response from popular livestreamer Li Jiaqi regarding refund and compensation options for affected customers [2]. Group 1: Company Response - On July 24, Li Jiaqi announced a customer service plan for "Platinum Travel Photography" products during his livestream, offering refunds for users who had not completed their photo shoots and compensation for those who had but had not received their photos [2]. - Customers who had completed their photo shoots but were still waiting for their photos could register with the livestream's customer service, which would facilitate communication with "Platinum Travel Photography" to obtain the photos and provide a monetary compensation as a goodwill gesture [2]. - For users who had not redeemed their services, they were advised to contact the platform for refunds [2]. Group 2: Company Situation - "Platinum Travel Photography" has faced reports of being "missing" and owing money to consumers, leading to widespread concern among customers who reported issues with service delivery and deposit refunds [2]. - On July 19, "Platinum Travel Photography" issued a statement denying the allegations of going missing, explaining that they were reducing their travel photography business due to operational pressures, closing some stores, and undergoing organizational optimization [2].