Core Viewpoint - Eastern Airlines Northwest Branch has significantly improved its first-time passenger services by focusing on five key application scenarios, enhancing travel experience through various measures including route assurance, product promotion, and service optimization [1][2] Group 1: Ground Services - The company has implemented a "scene-led" approach to strengthen service guarantees, organizing special activities to enhance transfer service capabilities during peak travel periods [1] - A dedicated transfer counter and passage for first-time passengers were established, providing one-on-one guidance and assistance with meal claims and lounge facilities [1] - The arrival service process has been optimized, focusing on efficient luggage identification and providing proactive guidance to ensure smooth luggage retrieval [1] - International first-time passenger services have been extended to include first-time international transfer passengers, offering dedicated boarding guidance [1] - Special services for military personnel and their families have been enhanced, providing a comprehensive one-stop service from identity verification to check-in and security guidance [1] Group 2: Cabin Services - The company has introduced a "Warm Companionship, First-Time Journey" themed service on outbound international flights from Xi'an, utilizing iPads to identify first-time passengers and assist with filling out immigration cards [2] - Customized postcards and hand-drawn maps of overseas attractions are provided to address travel challenges faced by passengers [2] - Service processes for special groups have been standardized, ensuring consistent and caring service for first-time military passengers [2] Group 3: Market Promotion - The company is actively promoting its "Silver Wing Products" and first-time passenger services through various channels, including school-enterprise cooperation, live broadcasts, and seasonal promotion meetings [2] - From January to October, the company has carried 112,900 first-time passengers, generating revenue of 75.52 million yuan [2] - In October, the "Silver Wing Products" benefited 10,267 first-time passengers, contributing 6.31 million yuan in revenue [2] Group 4: Future Plans - The company plans to further upgrade first-time passenger services in line with overall requirements, coordinating with headquarters to enhance international flight schedules during the Spring Festival and develop new international routes [2] - There is a focus on refining the full-process first-time passenger service standards and creating travel products that combine tourism and first flights [2] - Internal collaboration and airport coordination will be strengthened to continuously improve the travel experience and satisfaction of first-time passengers [2]